|
|
|
Home »
Archives »
December 2003
« Previous Entries ·
Teens Buying More, Some Interested in Pre-paid CardsWhile e-Commerce Times's redux of teen marketing online suffers from the same ailment that most others do...TV Tries Long-form Ads, Equivalent of Old 'Rich Media'UbiSoft, a game publisher, is betting that longer TV ads will capture the short attention span of teens....Search Marketers Often Pay for 'Free' TrafficNetPlusMarketing's Michael Comins points out that a great deal of search marketing winds up attracting the people who...Agency Launches Viral Postal Promo, Used Same to Sell CampaignBoth in The Netherlands and in Spain, the the postal services go online to promote services on the...Retirees', Boomers' Web Patterns ExaminedJoseph Jaffe continues his excellent series of reviewing the different web demographics, explaining this time the behaviors and...Site Registration Best PracticesSteve Outing outlined different approaches to implementing site registration on newspaper sites, providing guidance as to the type...Google Joins Overture in Online Pharmacy ControlsWell, looks like you'll have to wait for the next spam to arrive in your mailbox, if you...Apple Victim of Viral Anti-MarketingApple Computer learned that viral marketing works both ways. After many iPod MP3 player owners were treated shabbily...Har Mar Superstar Shakes Booty in Vladivar CampaignMinnesota doofus and entertainer Sean Tillman, a.k.a. Har Mar Superstar, is featured in a new set of ads...Texas Picks Fight with Alleged Phone SpammersIt's not the first suit brought by a state against spammers, and it's not a prosecution of the...'Bloodvertising' Joins the Expanding List of Innovative Advertising StrategiesAcclaim is advertising its new carnage-laden video game with outdoor advertising that seeps fake blood. Aligning the campaign...Post Thanksgiving Sales Up 36 PercentcomScore reports online spending for the day after Thanksgiving rose 36 percent from $145 million in 2002 to...As TV Loses Men, Women, Gains KidsWhile some valuable groups of men and women seem to be leaking from the television audience, children between...Europeans Use More Online Media, Sponsors Do NotOnline media consumption in Europe is growing (now greater than magazines), but online media spend is still a...More Google Dance Woes: ScroogleIn Danny Sullivan's latest article on the "Florida update" of Google's algorithm, he highlights a tool - Scroogle...2004 to Be Big Year for Internet Election InfoA new study shows that even more voters will use the Internet for candidate decisions in 2004. About...Tacoda's Morgan ProfiledAd Age profiled Dave Morgan, co-founder of RealMedia and current boss of Tacoda, an online audience targeting and...Study: Online Buyers Still Worry About SecurityTRUSTe, a company that sells certification to commerce sites worried that people are concerned about online sales security,...Email List Rental Requires Strict ScrutinyClickZ's Paul Soltoff isn't quite writing off renting email lists, but he has a pretty strict set of...Usability Useful, but Not the Final GoalSean Carton writes that site managers should not give the final word to the usability ayatollahs. He argues...Philips Launches Circus to Promote ProductsWith a three ring circus including a ringmaster taming wild animals on a TV screen and a knife...Busta Rhymes Gets Caught With Pants Down For Virgin MobileBusta Rhymes is caught with his pants down in this soon to be launched commercial for Virgin Mobile,...Nielsen Announces Product Placement Tracking ServiceNielsen announced the development of a new service that will measure television product placement. While Nielsen is quiet...ABC and MindShare Mix BusinessABC has entered an agreement with media agency MindShare to develop and produce television shows. ABC will distribute...European Portals Join to Create Online Ad NetworkWanadoo, Web.de and Libero.it have joined forces to launch a new ad network across six European countries. The...Error Messages Important, IgnoredMarketingProfs published a piece on the importance of error messages on sites. Proper messages, providing some help and...Skewered Gator, anyone?In round one, the company formerly known as Gator forced PC Pitstop to cease referring to Gator's software...Gen Y Promos Should Use Celebrities SelectivelyBrands need to understand how young adults respond to celebrities before engaging famous people for product and event...New AOL Version to Block SpywareCNET reports that a new, slimmed-down version of AOL, code-named Tahiti, will allow users to prevent spyware programs...Online Travel Sites Continue Blistering CompetitioneCommerce Times handicaps the current and future winners and losers in the online travel business. It predicts some...Email Address Books Increasingly Important TargetWith AOL and MSN using subscribers' address books as a major indicator of whether or not an incoming...AOL Addresses Agency Relations ConcernsIn his OnlineSpin column, Tom Hespos offers some insight into the industry's reaction to AOL's decision to eliminate...Small Biz Gets Fat at the EdgesWith the proper, and not necessarily expensive, use of search and other online marketing tools, techniques and channels,...Flash Interaction Measurement Hits PrimetimeIt seems everyone is now offering a tool that can measure user interaction with rich media and the...Etailers Ambivalent on Coupon SharingEmail coupons are one way to get online customers to return. But shoppers are forwarding these email savings...Jacko, Martha Show Importance of Web PRSince PR is an integral part of effective marketing, marketers need to take note of the issues broached...Some Drug Ad Regs May RelaxAsked for advice by the Food and Drug Administration, the Federal Trade Commission told it that it should...Land's End Tops List of Customer-Focused Online RetailersA recent Future Now study, the 2003 Study for Customer Focused Excellence, used a panel of "mystery shoppers"...Verizon Partners With FindWhat for InfrastructureThe current version of Superpages advertising barely allows for advertising changes and reporting is non-existent. But it looks...Redetzke: Online Optimism is BackiMedia interviewed Mark Redetzke, vice president for online media for Zentropy Partners. He said that the biggest recent...Shoppers Favor Online, but Mostly for Supplemental BuysA new study shows that a bare majority enjoys shopping online more than shopping offline, but that most...PA Man gets 1 1/2 Years for Ecommerce AttackA Pennsylvania man received an 18-month sentence for sabotaging his former employer's ecommerce site. Kenneth Patterson, 38, posted...'Click the Vote' Launches to Spread Vague Political PhilosophiesFile swappers are reaching for some political clout, feeling left out in the face of successful music industry...PR on Abercrombie & Fitch Racy Xmas Catalog a Mixed BagThe summer I worked at Abercrombie & Fitch HQ, a million years ago, the place was old and...DVD Sales Catch Network Execs' AttentionWhile Nielsen struggles to substantiate its dying business model, Joe Jaffe calls to our attention how DVD sales...It's Trademark Time for SEMGoogle is being proactive and asking a court in San Jose to rule on what protections are afforded...Bluejacking - The Next Buzz ThingBluejacking is the process of sending random messages to any Bluetooth enabled phones within 10m meters of your...Email Delivery Rates Up in Q3Doubleclick's Q3 quarterly report on email trends states email delivery rates have increased 1.7 percent to 88.2 percent,...How to Choose a Web Hosting FirmE-commerce Times published a review and guide for how to find reliable web hosting firm that won't cause... |