|
|
|
Home »
Archives »
November 2003
« Previous Entries · · Next Entries »
Kazaa Campaign Says Files Swappers Not Pirates, But CustomersFile swapper Kazaa has launched a print ad campaign directed at both consumers and entertainment executives. CNET reports....MSN-Google Rumor Disputed by BillWell, unless we hear otherwise, we can safely say that the rumor of Microsoft offering to buy Google...AOL Reinvents Netscape NavigatorGoogle is doing it. Yahoo is, too. Now, AOL is jumping onto the desktop toolbar bandwagon, as the...Winner Selected for Worst Pop-up Ad CampaignMichael O'Connor Clarke, a Canadian with a maple chip on his shoulder, wrote a burning screed against a...Can Search Marketing Live without Search Optimization?Kevin Ryan answers the most taboo question in search marketing today: Can a search marketing program be successful...Web Site Spoofs Brand Names, Marketers Make Them RealIn a telling tribute to the vapid mentality of the advertising industry, marketers registered over 20 of 150...NYT Credits Denton with Inventing Blog RevenuesThe New York Times published a long feature praising Nick Denton as blogmaster of the universe. Denton, a...Online Benefits from Offline IncompetenceTom Hespos astutely points out in his new column that the recent recharging of online media's budget share...Yellow Pages Co.'s to Sit Quietly While Internet Eats their LunchesDanny Sullivan's local search series on ClickZ took a detour to feature a report by yellow pages executive...Goodby: Advertising is Still FunAdWeek asked Jeff Goodby whether or not Advertising is still fun. In answer, Goodby revealed that, yes, TV...Can-Spam Bill Hangs in Balance at Congress's EndThe Senate-passed Can-Spam Act hangs in the congressional balance, with continuing uncertainty about whether or not the House...Modem Media Founder and Chairman Shifts to Part-TimeModem Media founder and chairman G.M. O'Connell, 42, is transitioning to a part-time consultant role effective January...G&R Rep: Rosie Circulation Abuse Methods 'Widespread'Magazine publishers may not have to tell the truth about circulation figures to ad buyers and auditors, but...New Shopping.com Campaign Educates Offline ShoppersOn Monday, Shopping.com launched a television campaign to reach those who may not even be aware of online...Can-Spam Act ExplainedMarketingProfs published what is likely the most marketer-friendly and complete set of definitions and advice as to how...Nielsen//NetRatings Introduces Online Survey ToolNeilsen//NetRatings announced Tuesday their entrance into the online survey space with a new tool called WebIntercept. The tool...BMW Wins Webby Business AwardsBMW's miniusa.com web site won top honors in yesterday's first annual Webby Business Awards. MediaLife reports. Steve Hall...Auto-Responders - Keeping it PersonalRobin Houghton explores auto-responders – the often overlooked piece of the marketing puzzle. The MarketingProfs piece is a...MTV Makes Dreams Come TrueMTV makes dreams come true with a cross-channel initiative that integrates TV and the web. The initiative, presented...AOL to Acquire Media Search Firm SingingfishOn the heels of announcing its paid inclusion offering, rich media search firm Singingfish will be acquired by...Candidates Find Blogs a Must-HaveeCommerce Times notes that publishing a blog seems to be a cost of doing business nowadays in the...AOL Castigated by British Ad BoardMajor British Internet service provider Freeserve won a judgment against AOL for unfair advertising practices. AOL must pull...Carat Creates Search Department, Hires VPIn a sign of the media buying times, Carat Interactive, one of the largest online buying shops, hired...Modem Media Founder, Holding Company to DivestGiant advertising agency holding company IPG will unload the brunt of its stock in Modem Media. In a...Logs & Cookies Terribly Inaccurate, Vastly Understate Ad PerformanceRedEye, a London-based customer relationship management firm, released a study today showing that the most commonly-employed e-commerce statistics...AOL Puts Interactive Biz in ReviewAOL has placed its $50-60 million interactive media and creative duties out for agency review. AdWeek reports Steve...Looking at Online Inventory - a Hidden Problem.Former CEO of Real Media, Dave Morgan takes on a quietly raging issue - inventory management. Too many...Internet to Usurp Television as Primary Ad MediumJoe Jaffe continues his interview with advertising luminary Bob Garfield. In part two of the interview, the future...Report Reviews Search Marketing FirmsMarketingSherpa published a search engine marketing and optimization report, giving a broad overview of strategic budget and...Court Says WhenU Pop Ups OKYesterday, Michigan U.S. District Judge Nancy Edmunds ruled Wells Fargo's claim that WhenU pop ups violate copyright law...Publishers Shouldn't Be Tempted to Stick Web in 'Value-Add'It would be a big mistake for publishers to be pressured into using their websites for "value-add" in...Trojan U.K. Runs Racy Online AdsTrojan condoms in the U.K. (where else) produces some amusing, racy ads for the Internet, based on a...Study: Flash Intros ReviledA study conducted by e*media shows that about four out of five people dislike Flash introductions to websites,...Overture Expands Tracking OfferingOverture has forged more heavily into the tracking tools and analytic space. This is surprising to some, as...OPA Reports 46 Percent Ad Revenue Rise for Q3The Online Publishers Association members poll showed claims of enormous ad revenue increases, averaging 46 percent for the...Email Advice from an Accused SpammerMarketingSherpa publishes the advice of an email marketer who says his company has been wrongly accused (by Microsoft)...Dell E-commerce Tips Help Transaction RatesThis MarketingSherpa case study provides sound advice from Dell, a company that moves enough product online for any...NC Files Actions Against Alleged DNC ViolatorsNorth Carolina is prosecuting two telemarketing firms for Do-Not-Call Registry violations and has settled with a third. A...Spyware Comes in Many FlavorsSpyware continues to proliferate and cause havoc in ever more sophisticated ways. This past summer, an email labeled...Williams-Sonoma Internet Sales Through the RoofWhile overall direct sales increased 27.5 percent to $239.3 million, Williams-Sonoma Internet sales increased 71.4 percent to $82.4...Celebrating 30 Years on the 'NetInternet pioneers are gathering this week to celebrate the 30th anniversary of Arpanet, the first step towards the...Seniors Gravitate to the WebA Neilsen//NetRatings study completed in October revealed the over 65 audience to be the fastest growing online audience...Analysts Predict Online GrowthTo give the interactive advertising industry something to be thankful for this coming Thursday, or at the very...Measurements are Not Created EqualMediaLife commentator Jon Housman suggests lessons are to be learned from the unconventional general manager of the Oakland...Online Content Spend to Grow 10.4 PercenteMarketer reports online content spending will hit $1.4 billion in 2003, an increase of 10.4 percent over 2002....AOL Nixes Agency Relations DirectorAmid a push to redeem itself in the eyes of advertisers and agencies, America Online is eliminating its...Local Search to Go SouthAtlanta-based BellSouth will offer the Real Search Engine Solutions package to customers in the Southeast. The paid inclusion...10 Spam Myths DebunkedClickZ editor Rebecca Lieb is in a debunking mood. She lists the top ten misconceptions about spam, disposing...Affiliate Programs the New Search ArbitrageThe world of search is so opportune precisely because it's not efficiently exploited by many advertisers. This means... |