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November 2003
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Interactive Corp, Local Search PrizeBarry Diller may yet be happy he bought CitySearch and combined it with other local properties. Apparently, the...Patent Buyer Might Become King Among FriendsThe friendliness of the "Friendster" market - the online social networking sites - chilled a bit when one...Patent Office Unsure on Eolas PatentThe U.S. Patent Office, possibly realizing the stupidity of originally granting the Eolas patent - the one that...Online Media Share Grows to One in Every Fifteen Ad DollarsJoe Mandese analyzes the new, higher web advertising figures, noting that the medium continues to gain marketshare, growing...IPG (Again) Renounces Growth by Acquisition, Accounting StrategyOne of the big gorilla ad holding companies, Interpublic Group, is again renouncing its growth-by-acquisition strategy, belatedly realizing...Online Holiday Shopping to Reach Seventeen BillionA recent survey by Jupiter predicts holiday shopping this year will increase 21 percent over last year to...Quality Key to Paid WeblogsVin Crosbie writes a second piece on subscription-based weblogs concluding there is money to be made using blogs...Accountability Drives Online Automotive SpendIn this article, Jim Meskauskas examines the automotive industry and its use of the Internet as in integral...Fudgy Circ Figures an Industry ExpectationWhen a major magazine publisher admitted that it was able to easily manipulate the Audit Bureau of Circulation...FTC Places Gifts of Enforcement Letters Under Trees of E-tailersSanta's sleigh is still in the shop, elves teeming over it like a Nascar pit crew. In the...Friendster-like Services Creating Boomlet, NostalgiaToday's announcement that the Evite invitation service will start competing with Friendster and its ilk strikes a tone...Mediocrity + Brilliance + Process + Dumb Clients = Sad State of AdvertisingIn a conversation with two of the most colorful and insightful advertising pundits around, Joseph Jaffe interviewed Bob...MSN and Honda Team For 2004 Accord CampaignHonda has created an online program, with the help of MSN, for the launch of its 2004 Honda...Publish In Spanish to Reach Hispanic AudienceWeb publishers are not keeping up with the growth and preferences of the Hispanic audience. MediaPost reports. Steve...Analysts to Broadcasters: Wake Up and Smell the PVRTwo reports this week warn broadcasters to acknowledge the potential growth of PVR technology and the ramifications...Big Three Ad Trade Groups Endorse Can-SpamThe "big three" of ad trade groups together recommended that Congress pass the Can-Spam anti-spam legislation that still...Advertisers Tell FTC to Let Product Placements BeMany large advertising trade organizations, represented by the Freedom to Advertise Coalition (FAC), put their dog down into...Yahoo Joins Pop-up Blocker ClubYahoo joins with Mozilla-based browsers and the Google Toolbar offering a pop-up blocking feature in its new Yahoo...MSN Can Be a Profit CenterWell, MSN proved that portals make money, even web portals that share potential revenue with other portals. MSN...Up2FixWonk Is One Year OldMarketingWonk celebrates its first birthday (whoopie!). Rick Bruner waxes nostalgic....Settlement Possible in E.U. vs. Microsoft, Media Player in the BalanceMicrosoft, after putting up what allies and critics called an uninspiring defense against European Union charges of anti-competitive...Grey Executive Guilty of Bid Rigging, Agencies Guilty of ComplacencyA former executive vice president of Grey will spend 70 months in prison for defrauding clients by arranging...Publicis Breaks with Pack, Shows Increased RevenuesIn a sign of the times, Publicis's modest quarterly organic growth is big news merely because it constitutes...Telemarketing Ban to Cause Upswing in Door to Door SalesSome marketers are now experimenting with the old, "door-to-door" approach to marketing and sales. CNN reports. Steve Hall...Greenpeace Promotes Self With 'Texas Chainsaw Massacre' SpoofIn one of the best movie website spoofs in a long time, Greenpeace launched a take off of...Marketers Whining About CompetitionBig surprise, advertising on price per click networks against deeper pocketed, or more efficient, marketers is hard. Big...Evite Opens Up Parties to the PublicBarry Diller is not wasting any time delivering on the promise he made to investors earlier this week...USIIA Says Things Will Get WorseWhen in doubt, blame the government. At least that’s what the U.S. Internet Industry Association (USIIA) is doing...Microsoft Confirms Pop-up Blocking, Advertisers UnfazedWhile the potential end to pop ups is initially shocking to some web publishers, most are taking Microsoft's...Google Combines HR, PR and Marketing in Coding ContestGoogle, already filled with pretty smart people, used a coding contest to help their recruitment efforts, as well...Google 'Hockey Stick' Wilts, Revenue Growth SlowsThe fact that Google's revenue growth is slowing doesn't come as a surprise to those who knew the...Overture Provides 'Content Match' to Libero.itOverture signed a deal with Italy's biggest portal, Libero.it, to provide it with Content Match text ads. The...Blogs Growing at Unprecedented RateIf this is any indication, blogging seems to be growing the fastest of any form of Internet technology...Ogilvy Singled Out by U.S. SenateThe Administration's love affair with WPP properties, like Ogilvy and J. Walter Thompson, seems to be coming to...Singingfish Enables Rich Media SEMSingingfish, which has indexed nine million rich media streams and powers several multimedia search engines, is now offering...Nielsen Defends Ratings MethodologyWhile Nielsen's television rating methodology is not perfect, television executives, in the face of large ratings declines this...AOL Creating Email WhitelistAOL is creating a "whitelist" of email marketing companies that agree to abide by its policies, and it...Some DMCA Abuses StoppedCNET: Judge shuts garage opener copyright suit The overly-broad Digital Millennium Copyright Act (DMCA) has been abused by...California Spam Law Strikes FearDirect marketers are fretting over their need to comply with the new California anti-spam law. Some say that...Napster Kitty Becomes Advertainment MascotNapster is adding to its continuing saga of viral videos turned TV spots. Ad Age reports. Steve Hall...AOL Case Thrown Out, User Agreement UpheldA Portland, Maine man lost his case against AOL for failing to compensate him for the time he...No-Call Registry Causes Few Lay-offsDespite much carping before the implementation of the Do Not Call Registry, the telemarketing industry isn't firing all...Custom Sites Help Track PartnershipsIn this article, Keith Regan mentions how Target Direct uses so-called "sitelets" to deliver customized sites that are...Lure of Adult Cash too Much for YahooWhen mainstream network TV is showing racy scenes and billboards look like Playboy centerfolds from 1980, how can...MSN Newsbot to Compete with Google NewsHoping not to miss out on Google's successful new category, Microsoft is beta testing an automated news site...IAB Stats Found LackingNate Elliott has a beef with the Internet Advertising Bureau's (IAB) industry statistics, and it doesn't have anything...User Email Caginess Stunting Loyalty CampaignsA study found that people are not giving companies their email addresses, even when they must to redeem...Aussie Liberals Worry about Religious Spam ExemptionAussie liberals are crying foul about an exception baked into proposed anti-spam laws. Some Australian liberals, like Senator...AT&T Patents Anti-Spam CountermeasureAT&T won a patent for an anti-spam countermeasure. That's right, a countermeasure. AT&T hasn't commented on why it... |