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November 2003
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Study: Online Ads Growing on ViewersA Dieringer Research Group study shows that attitudes about online advertising are becoming more positive. It appears that...Ford Fools Itself with 2nd '24' Mini-movieWhen Ford first sponsored the network TV show "24" by letting it run commercial free, but for a...New York Life Reaches Out to VietnameseAcknowledging the 82.5 percent growth rate of the Vietnamese community in America over the last ten years, New...Viral 'Make Your Own Movie' Promotes SingaporeWeb Guru Asia has launched a European- and Asian-focused viral marketing campaign, called "My Singapore Movie", for the...Amazon Expands Marketplace to CanadaAmazon Canada just launched their Marketplace, a platform that allows third-party merchants and individuals to sell used goods...Microsoft Backs RSS; Move Away From Email Publishing AssuredFurther on the question of whether XML syndication format RSS will supplant email as a preferred platform for...Two Ad Shows Are Company, Three's a CrowdRebecca Lieb, in an Internet Advertising Report commentary, wonders if the industry can support a third annual trade...McCann to World: Ooqa-OoqaUniversal McCann Interactive and United Virtualities on Thursday announced the introduction of - drum roll, please - the...Court Tags System Popup Guys as Extortion RacketIt's the sort of court hearing that you want to go to just to see the guys lose....Google Deskbar, Beyond The ToolbarGoogle is going beyond the toolbar to the full desktop, with a DeskBar. Now you don't have to...Search Marketing Missed at Conference, More Popular, Less EfficientMediaPost points out that, while search marketing is the second most used online marketing tool, the conference seemed...Rich Media DOES work. See?Lance Ulanoff is senior executive producer for PCMag.com. And he hates Popups. So why did he end up...AD:TECH- Some Useful Conference NotesDean of bloggers, Henry Copeland, published three short pieces on some of the AdTech panels that he found...Small Biz Ripe for E-commerceeCommerce Times published a comprehensive report on the costs versus benefits of bringing even small businesses online with...State AGs to House: Can-Spam Act Is Too LameState Attorneys General sent an open letter to key House of Representatives committee leaders detailing their complaints with...Claria: Contextual Advertising WorksiMedia's Coral Wilson interviewed Scott Eagle, CMO of Claria (nee Gator Corporation), in a fascinating discussion on contextual...CA Files First Do-Not-Call EnforcementThe California attorney general filed the nation's first enforcement action for the new Do Not Call Registry. A...AD:Tech's Broad Attendance a Positive SignAnne Holland sums up this week’s AD:Tech show as a success but with certain qualifications. Steve Hall comments....NetRatings to Launch Scanner-Based Online Effectiveness Service for CPGsNetRatings and ACNielsen will launch a new scanner-based panel early next year that aims to give consumer packaged...Temerlin, Click Here, Modem Win at AD:TechTemerlin, Click Here and Modem Media win awards at the seventh annual AD:Tech Awards. AdWeek reports. Steve Hall...Predicting the Coming SEM ShakeoutClickZ's Kevin Lee predicts that there will be a shakeout in search engine marketing, with marketers playing virtual...Old Timers Party Photos, AdTech NYC 2003Rick Bruner uploads a gallery of photos from the Old Timers party at AdTech....Google's Future PonderedThis SF GAte story covers Google's market position well. Like most other articles, this one forgets the point...Fleshbot Comes OnlineFleshbot, Gawker Media's newest would-be commercial weblog (this one devoted to erotica) goes live today. Rick Bruner sits...Including Audio in EmailMarketingSherpa put together a good review of the use of audio clips in email marketing. While it covered...Case Study: Overstock.com Grew Affiliate Revenues Four-foldOverstock.com technology chief and marketing VP Shawn Schwegman pursued five main strategies to radically increase affiliate revenues on...Only Fools Rent, Sell ListsHans-Peter Brøndmo advises companies that there are no instances in which it makes sense to rent or sell...Marketers Ambivalent on Disposable Email AccountsDisposable E-mail Addresses No Problem for Legit Marketers Disposable email accounts have a good side and a bad side....Belkin Router Highjacks Browser, Delivers AdThe innocuous box on your network known as the router may not be so innocuous after all. A...New Technology Measures In-Car Media ConsumptionIQSTat introduced a new measurement and rating system that tracks in-car radio listenership and viewership of outdoor ads....Marriott Moves Interactive Duties to T3Hotelier Marriott International has moved its interactive business to T3 in Austin and its media business from IPG's...Frederick's of Hollywood Navigates Treacherous Brand WatersFrederick's of Hollywood had the sort of brand issue that would cause a marketing director nightmares. Worse, it...U.K. More Magazine Launches Desktop BoyfriendU.K. based More Magazine launched a viral email campaign promoting a microsite where users can download a "desktop...2003 Eyeblaster Awards, AdTech NYCMore of Rick's pics, this time of last Tuesday's Eyeblaster Awards party. ...Visa's Jon Raj InterviewediMedia interviewed Jon Raj, Visa's director of online advertising, revealing the credit card company's growing use of the...Pharmacists Seek to Head Off Online Pharmacy Search AdvertisingYour e-mail inbox may already be filled with spam from online pharmacies, but instead of going after blatant...Online Ad Spending Up 14 Percent in Q2Second quarter online advertising spending rose 14 percent over the same period last year. Media vendors sold $1.66...ComScore Joins Survey BizWith a goal of tapping into its 1.5 million panel members, comScore will launch a survey division, joining...Microsoft: We'll Ban Pop-ups, or Maybe We Won'tThe other pop-up shoe dropped, with Microsoft announcing that an upcoming version of its Internet Explorer browser will...Banners May Be Best Customer Retention Online FormatA University of Chicago business school study shows that the lowly banner may be the most effective ad...Search Nearly One Third of Online AdvertisingAs part of the just released Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet Ad Revenue Report for Q2 2003,...Webcast Licensing Made EasierLondon-based IFPI, which represents the recording industry worldwide, said Tuesday that the industry has reached a new international...Donny Deutsch Says Tivo Won't Kill CommercialsThe advertising exec and host of upcoming CNBC specials about media says that TiVo won't kill off commercials,...InfoSpace Result Clusters Drive RevenueInfospace and Vivisimo (cluster vendor) claim that "...users click on 30 to 100 percent more paid listings when...Where Have All the Good Media People Gone?If you're looking for a job in the interactive media industry or know someone who is, read this...Searchfeed Introduces Pay-Per-Click Campaign Cost EstimatorPay-per-click ad network Searchfeed.com has introduced a new service providing advertisers and media agencies with the ability to...Waiting for ConversionsAnother set of survey results out today points to the branding power of the Internet. According to Baltimore-based...New Tracking Tool to Revolutionize Email MarketingOnlineSpin's Tom Hespos writes a glowing commentary on Emerging Interest's new email campaign tracking tool, Competitive Email Tracking...Amazon Taps Celebs for Free Homepage PromosHow do you get celebrities like Bruce Springsteen, Jack Black, Hillary Clinton or Mary J. Blige to give... |