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November 2003
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Study: Online Ads Growing on ViewersA Dieringer Research Group study shows that attitudes about online advertising are becoming more positive. It appears that viewers are increasingly seeing online advertising as a useful source of brand option information, much like they see trade publication ads. iMedia... continue reading »Ford Fools Itself with 2nd '24' Mini-movieWhen Ford first sponsored the network TV show "24" by letting it run commercial free, but for a Ford mini-movie bracketing both ends, it was an innovation. When it did it the second time around this year - to the... continue reading »New York Life Reaches Out to VietnameseAcknowledging the 82.5 percent growth rate of the Vietnamese community in America over the last ten years, New York Life has launched a native language website catering to the Vietnamese audience. Press release reports. Steve Hall posts.... continue reading »Viral 'Make Your Own Movie' Promotes SingaporeWeb Guru Asia has launched a European- and Asian-focused viral marketing campaign, called "My Singapore Movie", for the Singapore Tourism Board and the Ministry of Manpower to spread awareness of Singapore as the ultimate place in Asia to live, work... continue reading »Amazon Expands Marketplace to CanadaAmazon Canada just launched their Marketplace, a platform that allows third-party merchants and individuals to sell used goods through the site. The Globe & Mail reports.... continue reading »Microsoft Backs RSS; Move Away From Email Publishing AssuredFurther on the question of whether XML syndication format RSS will supplant email as a preferred platform for corporate newsletters and related content, Bill Gates previewed Microsoft's upcoming new operating system, code-named Longhorn, pointing out that RSS will be baked... continue reading »Two Ad Shows Are Company, Three's a CrowdRebecca Lieb, in an Internet Advertising Report commentary, wonders if the industry can support a third annual trade show. Steve Hall posts.... continue reading »McCann to World: Ooqa-OoqaUniversal McCann Interactive and United Virtualities on Thursday announced the introduction of - drum roll, please - the Ooqa-Ooqa Contextual Browser. Yes, the Ooqa-Ooqa. I suppose we should expect something silly from a company that named a rich media operating... continue reading »Court Tags System Popup Guys as Extortion RacketIt's the sort of court hearing that you want to go to just to see the guys lose. D Squared, the company that allegedly exploited a Windows weakness to bombard users with endless popup ads (which, of course, advertised a... continue reading »Google Deskbar, Beyond The ToolbarGoogle is going beyond the toolbar to the full desktop, with a DeskBar. Now you don't have to have a browser open to initiate a Google search. The Desk Bar even works from within other applications. The competition for... continue reading »Search Marketing Missed at Conference, More Popular, Less EfficientMediaPost points out that, while search marketing is the second most used online marketing tool, the conference seemed to have a disproportionately small set of seminars on the topic. But it's easy to be confused. The popularity of search marketing... continue reading »Rich Media DOES work. See?Lance Ulanoff is senior executive producer for PCMag.com. And he hates Popups. So why did he end up playing with this popup for more than 20 minutes? A telling article about the true strength of Rich Media advertising. Eric Picard... continue reading »AD:TECH- Some Useful Conference NotesDean of bloggers, Henry Copeland, published three short pieces on some of the AdTech panels that he found most useful and interesting. The pieces, on search marketing, consumer data and media mixes round out the AdTechBlog.com coverage of this year's... continue reading »Small Biz Ripe for E-commerceeCommerce Times published a comprehensive report on the costs versus benefits of bringing even small businesses online with sales capabilities. It argues, rather convincingly, that businesses cannot afford to avoid the online sales channel, and that a rational view of... continue reading »State AGs to House: Can-Spam Act Is Too LameState Attorneys General sent an open letter to key House of Representatives committee leaders detailing their complaints with the Senate's recently passed Can Spam Act. The state chief prosecutors complained of overly-deferential procedures detailed in the law and standards of... continue reading »Claria: Contextual Advertising WorksiMedia's Coral Wilson interviewed Scott Eagle, CMO of Claria (nee Gator Corporation), in a fascinating discussion on contextual advertising. Where the scuttlebutt in the rest of the industry has it that contextual advertising is proving a bust relative to more... continue reading »CA Files First Do-Not-Call EnforcementThe California attorney general filed the nation's first enforcement action for the new Do Not Call Registry. A recent federal case against AT&T was popularly billed as the first action, but the cause of action was actually centered on an... continue reading »AD:Tech's Broad Attendance a Positive SignAnne Holland sums up this week’s AD:Tech show as a success but with certain qualifications. Steve Hall comments.... continue reading »NetRatings to Launch Scanner-Based Online Effectiveness Service for CPGsNetRatings and ACNielsen will launch a new scanner-based panel early next year that aims to give consumer packaged goods brands a measure of effectiveness data with online media campaigns. AdWeek reports.... continue reading »Temerlin, Click Here, Modem Win at AD:TechTemerlin, Click Here and Modem Media win awards at the seventh annual AD:Tech Awards. AdWeek reports. Steve Hall posts.... continue reading »Predicting the Coming SEM ShakeoutClickZ's Kevin Lee predicts that there will be a shakeout in search engine marketing, with marketers playing virtual games of chicken against one another, daring each other to bid higher on keywords that will be able to be profitably used... continue reading »Old Timers Party Photos, AdTech NYC 2003Rick Bruner uploads a gallery of photos from the Old Timers party at AdTech.... continue reading »Google's Future PonderedThis SF GAte story covers Google's market position well. Like most other articles, this one forgets the point that, above all else, Google is a publisher. Google publishes search results and uses a combination of paid commercial ads and "organic"... continue reading »Fleshbot Comes OnlineFleshbot, Gawker Media's newest would-be commercial weblog (this one devoted to erotica) goes live today. Rick Bruner sits up and takes notice.... continue reading »Including Audio in EmailMarketingSherpa put together a good review of the use of audio clips in email marketing. While it covered some of the best practices, it did not cover quite as completely all the worst practices, like using enormous audio files, annoying... continue reading »Case Study: Overstock.com Grew Affiliate Revenues Four-foldOverstock.com technology chief and marketing VP Shawn Schwegman pursued five main strategies to radically increase affiliate revenues on his company's e-commerce site. The program grew radically with these measures, increasing its share of company revenues by about four-fold. MarketingSherpa goes... continue reading »Only Fools Rent, Sell ListsHans-Peter Brøndmo advises companies that there are no instances in which it makes sense to rent or sell customer email lists. He says that the practice happens because companies vastly underestimate the value of their list. Unstated in the article... continue reading »Marketers Ambivalent on Disposable Email AccountsDisposable E-mail Addresses No Problem for Legit Marketers Disposable email accounts have a good side and a bad side. When used properly - where viewers sign up for lists with a new disposable account - they can tip off the users... continue reading »Belkin Router Highjacks Browser, Delivers AdThe innocuous box on your network known as the router may not be so innocuous after all. A Belkin wireless router has been found to highjack your browser and redirect you to a page that promotes Belkin's parental control service.... continue reading »New Technology Measures In-Car Media ConsumptionIQSTat introduced a new measurement and rating system that tracks in-car radio listenership and viewership of outdoor ads. Internet Advertising Report reports. Steve Hall posts.... continue reading »Marriott Moves Interactive Duties to T3Hotelier Marriott International has moved its interactive business to T3 in Austin and its media business from IPG's Universal McCann to Carat. AdWeek reports. Steve Hall posts. ... continue reading »Frederick's of Hollywood Navigates Treacherous Brand WatersFrederick's of Hollywood had the sort of brand issue that would cause a marketing director nightmares. Worse, it had three of them. Some early web efforts were fobbed off to affiliates that didn't do a good job trying to keep... continue reading »U.K. More Magazine Launches Desktop BoyfriendU.K. based More Magazine launched a viral email campaign promoting a microsite where users can download a "desktop boyfriend," who will live on the desktop and send an email and new picture each day for two weeks. Digital Bulletin reports.... continue reading »2003 Eyeblaster Awards, AdTech NYCMore of Rick's pics, this time of last Tuesday's Eyeblaster Awards party. ... continue reading »Visa's Jon Raj InterviewediMedia interviewed Jon Raj, Visa's director of online advertising, revealing the credit card company's growing use of the Internet both as a direct and a branding medium. The conversation also extended to Visa's role in e-commerce. iMedia reports.... continue reading »Pharmacists Seek to Head Off Online Pharmacy Search AdvertisingYour e-mail inbox may already be filled with spam from online pharmacies, but instead of going after blatant spammers, the National Association of Boards of Pharmacy (NABP) is trying get portals to stop search advertising by non-certified pharmacies. This is... continue reading »Online Ad Spending Up 14 Percent in Q2Second quarter online advertising spending rose 14 percent over the same period last year. Media vendors sold $1.66 billion dollars in Internet marketing inventory, as recorded by the IAB and PriceWaterhouseCoopers through public SEC filings that were then extrapolated across... continue reading »ComScore Joins Survey BizWith a goal of tapping into its 1.5 million panel members, comScore will launch a survey division, joining the ranks of other companies, like Claria (formerly Gator) in starting to reap significant marketshare in an industry that was once dominated... continue reading »Microsoft: We'll Ban Pop-ups, or Maybe We Won'tThe other pop-up shoe dropped, with Microsoft announcing that an upcoming version of its Internet Explorer browser will allow for the blocking of the self-spawning ads. Just about every other browser maker has already implemented this option, but companies relying... continue reading »Banners May Be Best Customer Retention Online FormatA University of Chicago business school study shows that the lowly banner may be the most effective ad in helping retain customers, even better than email or pop-ups. It seems that customers find the banners much less intrusive than the... continue reading »Search Nearly One Third of Online AdvertisingAs part of the just released Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet Ad Revenue Report for Q2 2003, search was found to account for 31 percent of all online advertising activity. MediaPost reports. Steve Hall posts.... continue reading »Webcast Licensing Made EasierLondon-based IFPI, which represents the recording industry worldwide, said Tuesday that the industry has reached a new international agreement that will allow webcasters to stream music to consumers on the basis of a single "one-stop" license. Masha Geller posts from... continue reading »Donny Deutsch Says Tivo Won't Kill CommercialsThe advertising exec and host of upcoming CNBC specials about media says that TiVo won't kill off commercials, product placement in TV shows "certainly helps," and New York magazine is an "undernourished brand." IWantMedia reports.... continue reading »InfoSpace Result Clusters Drive RevenueInfospace and Vivisimo (cluster vendor) claim that "...users click on 30 to 100 percent more paid listings when presented with search results organized into hierarchical folders using its clustering technology." I was unable to find an instance of the "clusters"... continue reading »Where Have All the Good Media People Gone?If you're looking for a job in the interactive media industry or know someone who is, read this ad... uh, I mean, column. SVP and Director of Interactive Marketing at Temerlin McClain James Hering writes, "Now that clients are starting... continue reading »Searchfeed Introduces Pay-Per-Click Campaign Cost EstimatorPay-per-click ad network Searchfeed.com has introduced a new service providing advertisers and media agencies with the ability to estimate PPC campaign costs. Mediapost reports. Steve Hall comments.... continue reading »Waiting for ConversionsAnother set of survey results out today points to the branding power of the Internet. According to Baltimore-based Advertising.com, up to 85 percent of conversions occur days after the ad impressions are served. According to the findings, approximately one-third of... continue reading »New Tracking Tool to Revolutionize Email MarketingOnlineSpin's Tom Hespos writes a glowing commentary on Emerging Interest's new email campaign tracking tool, Competitive Email Tracking System (CTES). Steve Hall comments.... continue reading »Amazon Taps Celebs for Free Homepage PromosHow do you get celebrities like Bruce Springsteen, Jack Black, Hillary Clinton or Mary J. Blige to give you free original content and run holiday ads for your company...for free?? Ask Amazon. WSJ reports. Rick Bruner posts.... continue reading » |