AdWeek interviewed Commercial Alert's Gary Ruskin, which is sort of like Guns & Ammo interviewing Sarah Brady, or The Nation interviewing Dick Cheney. Ruskin is the man behind the various lawsuits against online and offline media outlets that forced them...
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The agency said it was a bad idea. The client insisted. Research showed that Chrysler's proposed use of Celine Dion as a spokesperson appealed to the wrong target. The client said to do the research again, and this time "Make...
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Nielsen offered up a report on its methodology and potential influences it may have had on the controversial decline in young male TV viewers. The common explanation for the seven percent cumulative decline has been changing media patterns, with a...
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Looksmart is bolstering its FindArticles full-text article search feature by integrating the search algorithms from Wisenut, acquired back in March 2002. Internet Advertising Reports reports. Steve Hall posts....
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Forrester Research predicts European online advertising will cross the one billion Euro mark in 2005 and that European consumer spending could reach 100 billion Euros by 2007. Guardian reports. Steve Hall posts....
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Jupiter Research has found 31 percent of email marketers claim their biggest concern is not anti-spam legislation but blacklists and client spam filters. eMarketer reports. Steve Hall posts....
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Amazon.com did away with its traditional Delight-o-Meter, which measured how many sales were made during the holiday season. Some investors took the absence to mean the sales weren't up to snuff. Others pointed out that there are a lot of...
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Stephen Shaw writes of the decay and decline of the ad agency, an institution victimized by its own arrogance and the dawning realization of many efficiency-oriented companies that agency recommendations might be rationalizations. He points to a bias against non-TV...
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Jones Soda offered a batch of limited edition Turkey & Gravy soda for sale on its website , with proceeds going to charity. Unfathomably, it sold out within hours. Maybe the glory days of 1999 truly are coming back -...
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Online Journalism Review interviews several media critics to share their thoughts on how the Internet has changed their lives and work. It finds that the web makes it easier to collect much more information, but that it then raises reader...
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According to comScore Media Metrix, males in the 18 to 35 age group are spending 17 percent more time online than the general population. This article reports that for the young, urban segment, porn content maybe chic. While it is...
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