Fudgy Circ Figures an Industry Expectation

When a major magazine publisher admitted that it was able to easily manipulate the Audit Bureau of Circulation process of reporting media exposure, naive analysts first thought ad agencies would pounce on the information as source of ammunition against publishers... continue reading »

FTC Places Gifts of Enforcement Letters Under Trees of E-tailers

Santa's sleigh is still in the shop, elves teeming over it like a Nascar pit crew. In the sky last night, instead, was the Federal Trade Commission holiday sledge, pulled by magical sniffing tapirs, checking out e-commerce sites to determine... continue reading »

Friendster-like Services Creating Boomlet, Nostalgia

Today's announcement that the Evite invitation service will start competing with Friendster and its ilk strikes a tone not unlike the heady days of Internet VC startups, as the parent company, InterActiveCorp, pushes its progeny toward the burning flame of... continue reading »

Mediocrity + Brilliance + Process + Dumb Clients = Sad State of Advertising

In a conversation with two of the most colorful and insightful advertising pundits around, Joseph Jaffe interviewed Bob Garfield. It's a rollicking, cynical, at some times hilarious, and most times pointed critique of advertising, the marketing process that eats up... continue reading »

MSN and Honda Team For 2004 Accord Campaign

Honda has created an online program, with the help of MSN, for the launch of its 2004 Honda Accord. MediaPost reports. Steve Hall posts.... continue reading »

Publish In Spanish to Reach Hispanic Audience

Web publishers are not keeping up with the growth and preferences of the Hispanic audience. MediaPost reports. Steve Hall posts.... continue reading »

Analysts to Broadcasters: Wake Up and Smell the PVR

Two reports this week warn broadcasters to acknowledge the potential growth of PVR technology and the ramifications it will have on current business models. Internet Advertising Report reports. Steve Hall posts.... continue reading »

Big Three Ad Trade Groups Endorse Can-Spam

The "big three" of ad trade groups together recommended that Congress pass the Can-Spam anti-spam legislation that still sits before the House of Representatives. In an open letter appearing in Roll Call, the trade groups cite the fact that too... continue reading »

Advertisers Tell FTC to Let Product Placements Be

Many large advertising trade organizations, represented by the Freedom to Advertise Coalition (FAC), put their dog down into the fight at the Federal Trade Commission (FTC) over whether or not product placements should be explicitly disclosed within the content of... continue reading »

Yahoo Joins Pop-up Blocker Club

Yahoo joins with Mozilla-based browsers and the Google Toolbar offering a pop-up blocking feature in its new Yahoo Companion Toolbar. ReaserchBuz reports. Steve Hall posts.... continue reading »