Your e-mail inbox may already be filled with spam from online pharmacies, but instead of going after blatant spammers, the National Association of Boards of Pharmacy (NABP) is trying get portals to stop search advertising by non-certified pharmacies. This is...
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Second quarter online advertising spending rose 14 percent over the same period last year. Media vendors sold $1.66 billion dollars in Internet marketing inventory, as recorded by the IAB and PriceWaterhouseCoopers through public SEC filings that were then extrapolated across...
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With a goal of tapping into its 1.5 million panel members, comScore will launch a survey division, joining the ranks of other companies, like Claria (formerly Gator) in starting to reap significant marketshare in an industry that was once dominated...
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The other pop-up shoe dropped, with Microsoft announcing that an upcoming version of its Internet Explorer browser will allow for the blocking of the self-spawning ads. Just about every other browser maker has already implemented this option, but companies relying...
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A University of Chicago business school study shows that the lowly banner may be the most effective ad in helping retain customers, even better than email or pop-ups. It seems that customers find the banners much less intrusive than the...
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As part of the just released Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet Ad Revenue Report for Q2 2003, search was found to account for 31 percent of all online advertising activity. MediaPost reports. Steve Hall posts....
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London-based IFPI, which represents the recording industry worldwide, said Tuesday that the industry has reached a new international agreement that will allow webcasters to stream music to consumers on the basis of a single "one-stop" license. Masha Geller posts from...
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The advertising exec and host of upcoming CNBC specials about media says that TiVo won't kill off commercials, product placement in TV shows "certainly helps," and New York magazine is an "undernourished brand." IWantMedia reports....
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Infospace and Vivisimo (cluster vendor) claim that "...users click on 30 to 100 percent more paid listings when presented with search results organized into hierarchical folders using its clustering technology." I was unable to find an instance of the "clusters"...
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If you're looking for a job in the interactive media industry or know someone who is, read this ad... uh, I mean, column. SVP and Director of Interactive Marketing at Temerlin McClain James Hering writes, "Now that clients are starting...
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Pay-per-click ad network Searchfeed.com has introduced a new service providing advertisers and media agencies with the ability to estimate PPC campaign costs. Mediapost reports. Steve Hall comments....
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Another set of survey results out today points to the branding power of the Internet. According to Baltimore-based Advertising.com, up to 85 percent of conversions occur days after the ad impressions are served. According to the findings, approximately one-third of...
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OnlineSpin's Tom Hespos writes a glowing commentary on Emerging Interest's new email campaign tracking tool, Competitive Email Tracking System (CTES). Steve Hall comments....
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How do you get celebrities like Bruce Springsteen, Jack Black, Hillary Clinton or Mary J. Blige to give you free original content and run holiday ads for your company...for free?? Ask Amazon. WSJ reports. Rick Bruner posts....
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Marketplace reports that a small ad agency, Boone/Oakley, put up a classified on eBay that begins: "You are bidding on a strategically sound, creatively brilliant Super Bowl television commercial concept, from the creative minds of one of the hottest ad...
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Barry Diller may yet be happy he bought CitySearch and combined it with other local properties. Apparently, the big portals are all looking to distribute their search listings within regional content. Well, Diller's got regional content and regional advertisers. Google...
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