Following last week's introduction of the first European Online Ad Formats package, in an exclusive interview, MarketingWonk's Martina Zavagno talked to Riccardo Polizzy Carbonelli, International Advertising Director of Tiscali, a prominent EIAA’s member. They discussed the "unification" of online media...
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Day three of our live AD:TECH coverage again showed some useful seminars poking up over the mass of industry sales blather. Attendees, apparently to a one, all remarked on the very apparent excitement shared in the industry by a generally...
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Masha Geller gives the AdTech conference a B+. Her unscientific survey of the attendees showed that the content would have been perfect for a traditional media conference, like the 4As, where attendees are not intimately familiar with how the medium...
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Heisel.org published an example of a small online placement for Trinity Homes that would have been deemed a terrible performer by clickthrough metrics, but that did rather well for branding....
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Jupiter Research forecasts that online holiday spending will increase another $3 billion, at least in part due to retailer plans to allow for a shorter cut-off time beyond which they won't guarantee gifts will arrive in time for Christmas. Where...
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Television executives are crying over the loss of the men 18-34 audience and complaining to Nielsen that they must have made an error. No error was made. The guys have just shifted their media consumption to the Internet. Internet Advertising...
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A Dieringer Research Group study shows that attitudes about online advertising are becoming more positive. It appears that viewers are increasingly seeing online advertising as a useful source of brand option information, much like they see trade publication ads. iMedia...
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When Ford first sponsored the network TV show "24" by letting it run commercial free, but for a Ford mini-movie bracketing both ends, it was an innovation. When it did it the second time around this year - to the...
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Acknowledging the 82.5 percent growth rate of the Vietnamese community in America over the last ten years, New York Life has launched a native language website catering to the Vietnamese audience. Press release reports. Steve Hall posts....
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Web Guru Asia has launched a European- and Asian-focused viral marketing campaign, called "My Singapore Movie", for the Singapore Tourism Board and the Ministry of Manpower to spread awareness of Singapore as the ultimate place in Asia to live, work...
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Amazon Canada just launched their Marketplace, a platform that allows third-party merchants and individuals to sell used goods through the site. The Globe & Mail reports....
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Further on the question of whether XML syndication format RSS will supplant email as a preferred platform for corporate newsletters and related content, Bill Gates previewed Microsoft's upcoming new operating system, code-named Longhorn, pointing out that RSS will be baked...
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Rebecca Lieb, in an Internet Advertising Report commentary, wonders if the industry can support a third annual trade show. Steve Hall posts....
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Universal McCann Interactive and United Virtualities on Thursday announced the introduction of - drum roll, please - the Ooqa-Ooqa Contextual Browser. Yes, the Ooqa-Ooqa. I suppose we should expect something silly from a company that named a rich media operating...
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It's the sort of court hearing that you want to go to just to see the guys lose. D Squared, the company that allegedly exploited a Windows weakness to bombard users with endless popup ads (which, of course, advertised a...
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Google is going beyond the toolbar to the full desktop, with a DeskBar. Now you don't have to have a browser open to initiate a Google search. The Desk Bar even works from within other applications. The competition for...
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MediaPost points out that, while search marketing is the second most used online marketing tool, the conference seemed to have a disproportionately small set of seminars on the topic. But it's easy to be confused. The popularity of search marketing...
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