Democratic 2004 president hopeful Senator John Kerry appears to be the first politician actively advertising on blogs. His campaign team has placed a sponsorship ad on the liberal political site TalkingPointsMemo.com, a blog by self-published commentator Joshua Micah Marshall. The...
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Chrysler presents the new Crossfire in Italy with an online competition: "La prova del fuoco." Great idea, excellent brand experience, but there's something missing… the prize. Martina Zavagno reports....
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The European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) joined forces to develop a package of six European Online Ad Formats. Martina Zavagno reports....
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To understand a market, you need to be aware of the extremes. In September a teen in Singapore ran up an SMS chatroom-fueled bill of $2,300 in 15 days. Straits Times reports. Robert Loch comments on how brands may...
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Yahoo shuttered its business division, drawing to conclusion a long and expensive experiment with ill-defined video streaming products. The division, created with the $5 billion acquisition of Broadcast.com in 1999, created great excitement among investors who thought the combination of...
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Avenue A's Peter Greb published a very complete and convincing series of arguments about how non-click transactions must be included in return on investment calculations when conducting online advertising. His highly organized presentation is probably the best laid out argument...
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eCommerce Times published a review of online advertising in current political campaigns, drawing the conclusion that 2003 will be the year that candidates begin to turn to the Internet as a primary paid media channel. Where communicating their message may...
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The New York Times took note of the long-standing trend where marketers indicate that they will put more money in online advertising when they are shown quantitatively that it makes sense, yet they fail to do so when presented irrefutable...
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As Internet standards bodies and other strange bedfellows of Microsoft fight against Eolas attorneys in a bid to show that Eolas's patent is invalid, the fact remains that the judge in the case where Eolas won a half-billion-dollar judgment against...
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Premium Networks launched an in-store display service designed to tie online campaigns to in-store traffic. The online advertising network will now provide design, manufacturing and distribution services for point of purchase displays to online advertisers. The network also offers a...
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Joseph Jaffe canvases the opportunities for reaching teens online, making special note of the fine tuning required in tone and message. Since teens now spend more time online than with television, teen marketers need to go back to school to...
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MarketingWonk did a last-minute deal with AdTech to blog the conference for them in real-time (or there-abouts, as it seems the hotel isn't set up for Wi-Fi). We'll be covering the [expletive deleted] out of the conference, so check back...
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MarketingWonk released its first research report today, focusing the use of blogs for business. "Blogs" is a favorite buzzword for the Internet cool crowd these days, but many marketers are wondering whether weblogs have any real business application. Case studies...
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This panel, while making a solid case for buzz marketing, fell slightly short of sharing real tips, techniques, and tactics. Which is what we need. It might be the case that the practice needs to mature some more before we...
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I just came out of Untying the Purse Stings: Marketing to Women II. I have to say I was somewhat offended at first with the title, but the content and panelists put it in perspective. KraftFoods' Kathy Olvany-Riordan addressed the...
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Moderator Susan Goodman set the stage well for the conversation, painting a somewhat bleak picture of the competitive landscape while indicating that a turnaround was coming. "The industry didn't die," she said. "But everyone got a little depressed, and we...
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With the explosion of spam and the increased use of spam filters, email marketers are facing an uphill battle to deliver their messages. Up to 40 percent of your email marketing might never have the opportunity to be read. Aaron...
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This session gave an overview of advertainment and some real world examples of strategic uses of the tactics. DMC Partner Justin Kirby said one major mistake among advertisers using the Internet is that they treat it like television and not...
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