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November 2003
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Affiliate Sites Spam Search EnginesLegions of eBay affiliates are creating garbage web pages in an attempt to get high Google listings placements that will then drive traffic to the auction site. While most sites do not use javascript redirects to cloak pages and... continue reading »Masha Geller Joins MarketingWonkMasha Geller, who resigned as editor of MediaPost three weeks ago after four years at that job has resurfaced at, of all places, MarketingWonk, where she will be managing editor and co-moderator of the OldTimers List.... continue reading »Candidate Kerry Buys Ad on Political BlogDemocratic 2004 president hopeful Senator John Kerry appears to be the first politician actively advertising on blogs. His campaign team has placed a sponsorship ad on the liberal political site TalkingPointsMemo.com, a blog by self-published commentator Joshua Micah Marshall. The... continue reading »Chrysler Sparks Test Drives with Trial by FireChrysler presents the new Crossfire in Italy with an online competition: "La prova del fuoco." Great idea, excellent brand experience, but there's something missing… the prize. Martina Zavagno reports.... continue reading »Here Comes the European Online Standard Ad PackageThe European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) joined forces to develop a package of six European Online Ad Formats. Martina Zavagno reports.... continue reading »SMS Chat Proves Popular Amongst TeensTo understand a market, you need to be aware of the extremes. In September a teen in Singapore ran up an SMS chatroom-fueled bill of $2,300 in 15 days. Straits Times reports. Robert Loch comments on how brands may... continue reading »Yahoo Closes Business DivisionYahoo shuttered its business division, drawing to conclusion a long and expensive experiment with ill-defined video streaming products. The division, created with the $5 billion acquisition of Broadcast.com in 1999, created great excitement among investors who thought the combination of... continue reading »Non-Click Transactions a Huge, Real ROI FactorAvenue A's Peter Greb published a very complete and convincing series of arguments about how non-click transactions must be included in return on investment calculations when conducting online advertising. His highly organized presentation is probably the best laid out argument... continue reading »Politicians Like Broadcast for Message, Internet for MoneyeCommerce Times published a review of online advertising in current political campaigns, drawing the conclusion that 2003 will be the year that candidates begin to turn to the Internet as a primary paid media channel. Where communicating their message may... continue reading »Marketers Ignore Research Showing Online BenefitsThe New York Times took note of the long-standing trend where marketers indicate that they will put more money in online advertising when they are shown quantitatively that it makes sense, yet they fail to do so when presented irrefutable... continue reading »Microsoft May Yet Win Eolas Case, Advertisers May Yet LoseAs Internet standards bodies and other strange bedfellows of Microsoft fight against Eolas attorneys in a bid to show that Eolas's patent is invalid, the fact remains that the judge in the case where Eolas won a half-billion-dollar judgment against... continue reading »Premium Networks Links Online to Point of PurchasePremium Networks launched an in-store display service designed to tie online campaigns to in-store traffic. The online advertising network will now provide design, manufacturing and distribution services for point of purchase displays to online advertisers. The network also offers a... continue reading »Reaching Teens Online without Appearing like a DorkJoseph Jaffe canvases the opportunities for reaching teens online, making special note of the fine tuning required in tone and message. Since teens now spend more time online than with television, teen marketers need to go back to school to... continue reading »Announcing ADTECHblog.comMarketingWonk did a last-minute deal with AdTech to blog the conference for them in real-time (or there-abouts, as it seems the hotel isn't set up for Wi-Fi). We'll be covering the [expletive deleted] out of the conference, so check back... continue reading »Blogging for Business Report PublishedMarketingWonk released its first research report today, focusing the use of blogs for business. "Blogs" is a favorite buzzword for the Internet cool crowd these days, but many marketers are wondering whether weblogs have any real business application. Case studies... continue reading »AD:TECH- What's the Buzz? Tell Me What's A-HappeningThis panel, while making a solid case for buzz marketing, fell slightly short of sharing real tips, techniques, and tactics. Which is what we need. It might be the case that the practice needs to mature some more before we... continue reading »AD:TECH- Who Needs Purse Strings?I just came out of Untying the Purse Stings: Marketing to Women II. I have to say I was somewhat offended at first with the title, but the content and panelists put it in perspective. KraftFoods' Kathy Olvany-Riordan addressed the... continue reading »AD:TECH- New Email IdeasModerator Susan Goodman set the stage well for the conversation, painting a somewhat bleak picture of the competitive landscape while indicating that a turnaround was coming. "The industry didn't die," she said. "But everyone got a little depressed, and we... continue reading »AD:TECH- Permission to Email No Longer MattersWith the explosion of spam and the increased use of spam filters, email marketers are facing an uphill battle to deliver their messages. Up to 40 percent of your email marketing might never have the opportunity to be read. Aaron... continue reading »AD:TECH- Advertainment: Reaching the UnreachableThis session gave an overview of advertainment and some real world examples of strategic uses of the tactics. DMC Partner Justin Kirby said one major mistake among advertisers using the Internet is that they treat it like television and not... continue reading »Yahoo's Home Page Emphasizes SearchYahoo has been talking about a renewed emphasis on search and their new look supports that emphasis. It was particularly pleasing to see the inclusion of a Yellow Pages tab. Local search is an important evolution for searchers and marketers... continue reading »Google - eBay Competition?Reuters reports that eBay CEO Meg Whitman downplayed speculation that its chief business partner, Google, was ready to become a big rival instead. As with many stories where the main news hook is a denial, reporters and others are clearly... continue reading »Are AOL Shoppers Buyers?StatMarket says AOL shoppers buy. A press release by StatMarket states that AOL's search service had the best conversion ratio, with 3.03 percent. So, what is it about the AOL searcher that makes them more prone to convert? Of course... continue reading »AD:TECH- AdBumb Booth Babes Beg For AttendanceWalking through the Hilton to the AD:Tech registration area, it was impossible to miss the AdBumb Booth Babes. Dressed in tight tops, pleated cheerleader skirts and high heels, the babes were promoting the AdBumb party Tuesday night, billed as the... continue reading »Amazon Text Search Raises Buy RatesBooks providing searchable text to Amazon.com are seeing about a ten percent increase in sales, as the products are able to attract significantly more browsers. Analysts have expected the more obscure books to benefit from the practice, but worried that... continue reading »Today, Magazines Find it Easier to Charge OnlineWhen Time Warner very suddenly pulled all the content from its magazine empire from the free Internet, most analysts presumed this was in order to help jumpstart new AOL subscriptions, one of the paid places where the magazine content was... continue reading »Yahoo's New WPP Agency Loses its HeadThe brand new ad agency cobbled together by the giant WPP advertising agency holding group has lost its managing partner. The agency, Soho Square, will continue without its founder Elizabeth Talerman, who reportedly will be putting together - of all... continue reading »AD:TECH- Tsotchke Report: Day OneWe're still a long way from the glory days of trade show tsotchkes, but if the Ad-Tech give-aways are any indication, things are looking up for Internet marketing. Sure there was the usual assortment of pens, mints and stress balls... continue reading »AD:TECH- Blogging for BusinessHere are the two main questions the PR and marketing communities have on blogs: Are they just hype, or do they have a business application? And can PR people interact with bloggers? The answer to both questions is yea, according... continue reading »AD:TECH- Maybe You Can Be too Rich (Media) and too ThinI just got out of the Rich media: Cost Justifying, Implementing and Tracking Across Flash, Pops and Overlays. At first I wasn't sure if this session would draw a crowd, as it was scheduled against Michael Tchong's and Geoff Ramsey's... continue reading »AD:TECH- B2B Audiences, Understanding Grow SlowlyI popped by the B2B Interactive Marketing Strategies session this morning. Business audiences are certainly harder to aggregate online. All panelists agreed on this. They also seemed on the same page when it came to big brands often making big... continue reading »AD:TECH- Ramsey Predictions Pitted Against Tchong TrendsThis session pitted Trendsetter Trend Analyst Michael Tchong against eMarketer CEO Geoffrey Ramsey in a battle to predict the future of online marketing. Tchong and Ramsey donned their boxing gloves in a nine round pro/con style debate, with each full... continue reading »Free Content Endangered on UK Newspaper SitesOJR provides some insight as to what sites - particularly those of newspapers - on the other side of the pond are doing about charging for content. Looks like value added services, versus flat out charging for access, is the... continue reading »New mobile message craze spreadsProving that silly media trends aren't just an American hobby, British owners of Bluetooth-enabled phones have been wasting their time (and the time of innocent bystanders) by sending anonymous messages to one another's handsets. The fad, called bluejacking, involves sending... continue reading »Unrest in the Land of Search MarketingLycos is suing Overture for allegedly breaching its paid search listings distribution deal when it allowed itself to be acquired by Yahoo. Lycos maintains that the confidentiality and protection from competitor measures in the contract were violated when Overture assigned... continue reading »Sullivan Examines Google - Microsoft RumorsDanny Sullivan, back from a short vacation, weighs in on the MSN-Google hype. Danny explores the pros and cons of long- and short-term relationships, as well as the alternatives that MSN has. Danny also sheds light on earlier rumors... continue reading »Worldwide Mobile Phone Shipments GrowIDC reports the Worldwide Mobile Phones market has grown by 21.2 percent in third quarter 2003. Nokia remains the top selling brand, followed by Motorola and Samsung. Martina Zavagno posts.... continue reading »Reach and Frequency Prove Friend and Foe to Online MediaJim Meskauskas wrote a long review of the state of reach and frequency as useful web metrics. While some point to the measurements as badges of online ignorance, showing an attempt to throw a TV metric over the Internet, ignoring... continue reading »Telemarketer Beaten with Do-Not-Call StickThe Federal Communications Commission (FCC) startled the telemarketing industry yesterday by announcing its plan to seek $780,000 from AT&T for allegedly violating its policy of not calling people who have asked not to be called again. Where many telemarketers had... continue reading »Email Marketing Firms Hit MainstreamThe British Labour Party hired Email Reaction to be agency of record over its many electronic communications efforts. The review and rewards signify an interesting development in that the process involved a formal evaluation process not unlike a typical agency... continue reading »Comment Spam Solutions ReviewedLuigi Canali De Rossi put together a review of options for minimizing "comment spam," the annoying marketing messages sometimes affixed to the comment section of blog entries. The potential solutions range from forced registrations to software applications that make commenters... continue reading »WSJ Adds Online Members to Circulation FiguresThe Wall Street Journal started reporting its online subscribers as part of its paper's circulation. The new Audit Bureau of Circulation went along with the effort, counting many of the 686,000 paid online subscribers as additions to the 1,800,000 print... continue reading »AD:TECH RoundupDay two of our live AD:TECH coverage showed some useful sessions, some not-so-useful sessions, and lots of renewed energy in the online marketing industry. The reinvigorated environment (as one of our reporters put it, due to real marketing dollars rather... continue reading »Email Tracking System Catches "Legit" Marketing CampaignsEmerging Interest, a company developing an email marketing competitive data service, has found that "legitimate" email compaigns will often devolve into in-box busting spam sources, and rather quickly. The email tracking system, which involves creating a unique address for each... continue reading »European Online Ad Market Growing, DivergingFollowing last week's introduction of the first European Online Ad Formats package, in an exclusive interview, MarketingWonk's Martina Zavagno talked to Riccardo Polizzy Carbonelli, International Advertising Director of Tiscali, a prominent EIAA’s member. They discussed the "unification" of online media... continue reading »AD:TECH Final Day RoundupDay three of our live AD:TECH coverage again showed some useful seminars poking up over the mass of industry sales blather. Attendees, apparently to a one, all remarked on the very apparent excitement shared in the industry by a generally... continue reading »AD:TECH Post MortemMasha Geller gives the AdTech conference a B+. Her unscientific survey of the attendees showed that the content would have been perfect for a traditional media conference, like the 4As, where attendees are not intimately familiar with how the medium... continue reading »Some Good Ads Stink at ClickthroughHeisel.org published an example of a small online placement for Trinity Homes that would have been deemed a terrible performer by clickthrough metrics, but that did rather well for branding.... continue reading »E-tailers Expect to Gain from Last Minute Holiday OrdersJupiter Research forecasts that online holiday spending will increase another $3 billion, at least in part due to retailer plans to allow for a shorter cut-off time beyond which they won't guarantee gifts will arrive in time for Christmas. Where... continue reading » |