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November 2003
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Affiliate Sites Spam Search EnginesLegions of eBay affiliates are creating garbage web pages in an attempt to get high Google listings placements...Masha Geller Joins MarketingWonkMasha Geller, who resigned as editor of MediaPost three weeks ago after four years at that job has...Candidate Kerry Buys Ad on Political BlogDemocratic 2004 president hopeful Senator John Kerry appears to be the first politician actively advertising on blogs. His...Chrysler Sparks Test Drives with Trial by FireChrysler presents the new Crossfire in Italy with an online competition: "La prova del fuoco." Great idea, excellent...Here Comes the European Online Standard Ad PackageThe European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) joined forces to develop...SMS Chat Proves Popular Amongst TeensTo understand a market, you need to be aware of the extremes. In September a teen in Singapore...Yahoo Closes Business DivisionYahoo shuttered its business division, drawing to conclusion a long and expensive experiment with ill-defined video streaming products....Non-Click Transactions a Huge, Real ROI FactorAvenue A's Peter Greb published a very complete and convincing series of arguments about how non-click transactions must...Politicians Like Broadcast for Message, Internet for MoneyeCommerce Times published a review of online advertising in current political campaigns, drawing the conclusion that 2003 will...Marketers Ignore Research Showing Online BenefitsThe New York Times took note of the long-standing trend where marketers indicate that they will put more...Microsoft May Yet Win Eolas Case, Advertisers May Yet LoseAs Internet standards bodies and other strange bedfellows of Microsoft fight against Eolas attorneys in a bid to...Premium Networks Links Online to Point of PurchasePremium Networks launched an in-store display service designed to tie online campaigns to in-store traffic. The online advertising...Reaching Teens Online without Appearing like a DorkJoseph Jaffe canvases the opportunities for reaching teens online, making special note of the fine tuning required in...Announcing ADTECHblog.comMarketingWonk did a last-minute deal with AdTech to blog the conference for them in real-time (or there-abouts, as...Blogging for Business Report PublishedMarketingWonk released its first research report today, focusing the use of blogs for business. "Blogs" is a favorite...AD:TECH- What's the Buzz? Tell Me What's A-HappeningThis panel, while making a solid case for buzz marketing, fell slightly short of sharing real tips, techniques,...AD:TECH- Who Needs Purse Strings?I just came out of Untying the Purse Stings: Marketing to Women II. I have to say I...AD:TECH- New Email IdeasModerator Susan Goodman set the stage well for the conversation, painting a somewhat bleak picture of the competitive...AD:TECH- Permission to Email No Longer MattersWith the explosion of spam and the increased use of spam filters, email marketers are facing an uphill...AD:TECH- Advertainment: Reaching the UnreachableThis session gave an overview of advertainment and some real world examples of strategic uses of the tactics....Yahoo's Home Page Emphasizes SearchYahoo has been talking about a renewed emphasis on search and their new look supports that emphasis. It...Google - eBay Competition?Reuters reports that eBay CEO Meg Whitman downplayed speculation that its chief business partner, Google, was ready to...Are AOL Shoppers Buyers?StatMarket says AOL shoppers buy. A press release by StatMarket states that AOL's search service had the best...AD:TECH- AdBumb Booth Babes Beg For AttendanceWalking through the Hilton to the AD:Tech registration area, it was impossible to miss the AdBumb Booth Babes....Amazon Text Search Raises Buy RatesBooks providing searchable text to Amazon.com are seeing about a ten percent increase in sales, as the products...Today, Magazines Find it Easier to Charge OnlineWhen Time Warner very suddenly pulled all the content from its magazine empire from the free Internet, most...Yahoo's New WPP Agency Loses its HeadThe brand new ad agency cobbled together by the giant WPP advertising agency holding group has lost its...AD:TECH- Tsotchke Report: Day OneWe're still a long way from the glory days of trade show tsotchkes, but if the Ad-Tech give-aways...AD:TECH- Blogging for BusinessHere are the two main questions the PR and marketing communities have on blogs: Are they just hype,...AD:TECH- Maybe You Can Be too Rich (Media) and too ThinI just got out of the Rich media: Cost Justifying, Implementing and Tracking Across Flash, Pops and Overlays....AD:TECH- B2B Audiences, Understanding Grow SlowlyI popped by the B2B Interactive Marketing Strategies session this morning. Business audiences are certainly harder to aggregate...AD:TECH- Ramsey Predictions Pitted Against Tchong TrendsThis session pitted Trendsetter Trend Analyst Michael Tchong against eMarketer CEO Geoffrey Ramsey in a battle to predict...Free Content Endangered on UK Newspaper SitesOJR provides some insight as to what sites - particularly those of newspapers - on the other side...New mobile message craze spreadsProving that silly media trends aren't just an American hobby, British owners of Bluetooth-enabled phones have been wasting...Unrest in the Land of Search MarketingLycos is suing Overture for allegedly breaching its paid search listings distribution deal when it allowed itself to...Sullivan Examines Google - Microsoft RumorsDanny Sullivan, back from a short vacation, weighs in on the MSN-Google hype. Danny explores the pros...Worldwide Mobile Phone Shipments GrowIDC reports the Worldwide Mobile Phones market has grown by 21.2 percent in third quarter 2003. Nokia remains...Reach and Frequency Prove Friend and Foe to Online MediaJim Meskauskas wrote a long review of the state of reach and frequency as useful web metrics. While...Telemarketer Beaten with Do-Not-Call StickThe Federal Communications Commission (FCC) startled the telemarketing industry yesterday by announcing its plan to seek $780,000 from...Email Marketing Firms Hit MainstreamThe British Labour Party hired Email Reaction to be agency of record over its many electronic communications efforts....Comment Spam Solutions ReviewedLuigi Canali De Rossi put together a review of options for minimizing "comment spam," the annoying marketing messages...WSJ Adds Online Members to Circulation FiguresThe Wall Street Journal started reporting its online subscribers as part of its paper's circulation. The new Audit...AD:TECH RoundupDay two of our live AD:TECH coverage showed some useful sessions, some not-so-useful sessions, and lots of renewed...Email Tracking System Catches "Legit" Marketing CampaignsEmerging Interest, a company developing an email marketing competitive data service, has found that "legitimate" email compaigns will...European Online Ad Market Growing, DivergingFollowing last week's introduction of the first European Online Ad Formats package, in an exclusive interview, MarketingWonk's Martina...AD:TECH Final Day RoundupDay three of our live AD:TECH coverage again showed some useful seminars poking up over the mass of...AD:TECH Post MortemMasha Geller gives the AdTech conference a B+. Her unscientific survey of the attendees showed that the content...Some Good Ads Stink at ClickthroughHeisel.org published an example of a small online placement for Trinity Homes that would have been deemed a...E-tailers Expect to Gain from Last Minute Holiday OrdersJupiter Research forecasts that online holiday spending will increase another $3 billion, at least in part due to... |