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October 2003
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Ken Magill Reams Spitzer in Final ColumnKen Magill uses his last DM News column and his typical wit to complain about New York's showboating...Put Personalization at the Service of CustomersIn his ClickZ article, Jack Aaronson complains about companies whose service is mass-customized, but which strangely don't remember...MSN Debuts Video Ads, MSNBC Sells Out Inventory ImmediatelyMSN is debuting new video content supported by TV-style video ads. Business 2.0 reports that MSNBC.com has sold...Toying with TV on WebJoe Jaffe analyzes the usefulness of putting TV commercials online. He writes of his initial disgust that gradual...Gates Predicts Spam's DemiseMicrosoft's founder Bill Gates predicts that impending mail standards changes, like removing the anonymity of SMTP, will spell...AOL to Offer Stripped Down Dial Up ServiceAOL will offer a cheaper, less robust version of its dial up online service for $9.95 per month...VeriSign to Bring Back SiteFinder ServiceVerisign said Wednesday it will re-introduced its much maligned SiteFinder service after a 30 to 60 day notification...Yahoo Launches Comparative Shopping EngineYahoo launched a SmartSort comparison shopping tool that puts similar products up against one another in specific, mostly...Survey: 3 out of 4 Would Use Do-Not-Spam RegistryAnti-spam advocate and general populist Sen. Charles Schumer (D-NY) released a poll showing three out of four email...Online Viral Marketing Set to RiseRebecca Weeks writes in the first of a two part series on viral marketing that the practice is...Helly Hansen Makes it DifferentHelly Hansen recently launched a new site to present its brand and collection to a very specific target...Steve Kahn Resigns From MediaPostShortly on the heels of the resignation of its longtime editor Masha Geller, MediaPost now confirms that one...CJ Jumps on Search BandwagonAffiliate network Commission Junction (CJ) announced a new one-stop shop strategy, adding search marketing to the affiliate management...Yellow Pages Group to Start Inventory AuctionA yellow pages trade group will launch a spare inventory online auction starting nexts week. While most trade...Mon Dieu, Google Made Responsible for Trademarks for Tout le MondeThe French courts apparently like to put the enforcement onus on the media when a trademark issue arises....Sergey's POV: an InterviewApparently, Greg Jarobe has been busy. He must have just gotten to his notes from the SES conference...Newspaper Sites Ad Revenue on RiseNewspaper publishers The New York Times and The Tribune Co. both announced quarterly online ad revenue gains of...Broad Match Search Terms Demand Negative StrategyKevin Lee points out the ability for broad match keyword campaigns to employ the negative keyword capability to...Yahoo Will Take Flash 7 AdsYahoo will now allow ads on its site that come in the new (version 7) of Flash. Viewers...EBay Earnings Up But Investors Remain WaryEven with Q3 income up 69 percent and revenue up 84 percent, analysts and investors are still harboring...15,000 Alleged Violations of Don't Call RegistryNow things get serious. The Federal Trade Commission (FTC) reports it has received 15,000 complaints that telemarketers have...Cracking the Code for Tracking RSS ReadersBrian Peddle demonstrates how sites can track RSS subscribers using an image tag and a unique reader identification...DoubleClick Turns a Profit, Wall St. Not ImpressedDoubleClick reported third-quarter revenues of of $74.8 million yesterday, and GAAP net income of $6.3 million, or $0.04...MSN Accepts OvertureLooks like the lure of easy money is too good to pass up for MSN, even if it...Google Agog with Blog ClogBlogs have a great place in the fabric of the Internet. After all, you are arguably reading one...Selling the Brand of YouNPR's program "This American Life" reprised this weekend a story of marketing consultant Will Powers, of Seattle-based Brand...Yellow Pages Site Penetration Varies Greatly by CityOnline yellow pages directories may be national companies, but they each vary enormously in penetrating any given local...New Google Services ReviewedJournalists can fairly be accused of gushing over independent search firm Google, as Elizabeth Millard certainly does in...NHL: Text your MVPThe National Hockey League (NHL) expanded its mobile marketing efforts this season with a new mobile community: NHL...Online Transactions Only Half the StoryKevin Howard, Avenue A's director of media for its New York office offers a primer on why online...Local Search Finding Home EverywhereKevin Ryan reviews recent developments in the local search category, a quickly growing mix between old school yellow...Best Practices in RetailJoseph Jaffe reminds us that consumers don't think in terms of offline vs. online shopping. They care more...Google AdSense Celebrated by PublishersThe Wall Street Journal paints contextual text ads as the killer app of revenue streams for many publishers,...DVR Dominance May Make TiVo Loser, Online Ads WinnersThe NYT quotes a Yankee Group analyst to conclude that TiVo's digital video recorders (DVR) are doomed, as...Microsoft Focuses on Spam Filters in Outlook 2003ZDnet's Anchor Desk editor David Coursey says that the best reason to upgrade to Office 2003 is for...Le Google France Blames the AmericansExecutives at Le Google's California headquarters are shouting "Zut!" at the recent French judicial decision - surely to...Search Activity is Like Picking BerriesSean Carlton writes about the potential over doing the fascination some have about search engine marketing. He contends,...Monster to Add Friendster-Like Networking ServiceIn Q1 of 2004, job search site Monster.com will add a community networking feature to their service that...Public Wi-Fi 'Hot Spots' More Than Doubled Worldwide in 2003Every two weeks, Pyramid Research revises its estimates of publicly accessible Wi-Fi (wireless Internet) access points, known as...Telemarketers Becoming Email, Direct Mail UsersThe no-call registry is making telemarketers shift their budgets into direct mail and email marketing, according to a...New Font Developed for Reading DisabledA dyslexic typeface designer is creating a new font that she hopes will make online reading easier for...Earthlink Back in Black With Q3 Net IncomeFor Q3 2003, Earthlink announced revenues of $347.4 million up 2% from last year and net income of...Feds Wring Hands On Microsoft Music OfferingIllustrating the strange dance between state and federal anti-trust regulators and Microsoft's desire to leverage its ubiquitous operating...Ad Pepper Strengthens Its Position in EuropeAd Pepper, a leading European online advertising solution provider, has acquired the independent Italian marketer, Clickit, with the...Music Industry Applauds Online Radio Death SentenceA federal appeals court confirmed the death sentence of online radio, upholding the Devil's bargain struck between government...From Ear to the Eye: The Big Deal with Mobile DealsIAR published an overview article on the rash of mobile marketing and content deals announced in the wake...Performance Based FindWhat Says Performance Not ImportantFindWhat ,a company with the tagline, "Performance-Driven Marketing", has asked that Wall Street not look too closely at...MailBlocks Sidles up to MarketersAnti-spam software vendor MailBlocks is inviting marketers to help solve the problem of newsletters and other bulk email...Sites Focus on Leads, Not SalesInternetNews reports the findings of a WebTrends survey that showed two things: the primary objective of many sites... |