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October 2003
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Slasher Films to Launch to Buzz of OnlineHouse of the Dead and the new remake of the Texas Chainsaw Massacre will launch for the Halloween...Racy Ads Permissible Online, but a Good Idea?Revolution Magazine raises questions about showing online video ads that have been censored on TV. The issue is...Google Moves Away From Pagerank?You may have noticed something strange lately at Google. Some searches that should display thousands of results only...'Shift Key' Security Foiler Hit by LawsuitA Princeton PHD student's "detailed instructions" for holding down the Shift Key to override SunnComm's new Anti-Piracy software...Camera Phone Market to Hit 278 Million by 2007A new forecast by IDC Mobile Devices predicts that the worldwide shipping of camera phones will rise to...Micropayments a Viable Revenue Stream for PublishersRick Bruner writes on his Executive Summary weblog a very well thought out piece on why micropayments makes...Fear, Laziness Why TiVo Will Not Kill TV AdsJim Meskauskas writes a thoughtful piece on MediaPost countering the irrational fear among the ad community of TiVo-like...DaimlerChrysler to Choose New Agency For Digital MarketingFollowing a three month review period, DaimlerChrysler is nearing a decision to select an agency to handle its...Neutered, AIM Releases 'Happy Version' of Spam GuidelinesThe Direct Marketing Association's neutered interactive group, the Association for Interactive Marketing, finally released its email guidelines, stripped...Missouri Charges Spammers in State Law TestHaving passed an anti-spam law two months ago, Missouri broke the precedent set by other states by actually...AOL Tries for Record Annoying Ad FormatMany once thought the pop-up ad and the IM message were the pinnacle of annoying Internet intrusions, even...Magill Replaced at DM News by IAR's MorrisseyBrian Morrissey, of Internet.com's Internet Advertising Report, is moving next week to DM News to take over the...Masha Geller Leaves MediaPostMasha Geller, the editor of online media for MediaPost for four years, announced her departure from that company...ValueClick Buys Commission JunctionValueClick announced its acquisition of Commission Junction, a leading affiliate program network. ValueClick paid $58 million for the...Online Photo Essay New Ad Medium For Smart MarketersBusblog writer Tony Pierce puts forth the idea of the sponsorable photo essay. Steve Hall comments....TV Misplaced its Young ViewersThe Journal analyzes a trend that is alarming the TV world: a dramatic drop of viewers in the...Girls Spy on Girls for Guys OnlineSign of the times: new online media properties are being born. Here's a cute one, DoubleAgent.com, a site...NYT Cries for TelemarketersThe New York Times has a piece this morning that is alternately sympathetic and wry about the travails...PayPal Invades Merchant SpacePayPal finally opened its services up to merchant accounts, expanding the payment service from mostly person-to-person transactions to...AT&T Concedes mLife StinksAd Age says that AT&T is scaling back its "mLife" campaign in favor of its new "Reach Out...Organic's Anchor Account at RiskOnce accounting for about a quarter of Organic Online's revenues, DaimlerChrysler is wobbling on the fence, ready to...Contextual Ads ContemplatedFredrick Marckini published his second of the two-part contextual ad listings series in ClickZ. The second part focuses...Study: Auto TV Ads 'Wasting Money'Only two thirds as many car buyers (17 percent) said that they were influenced by TV ads relative...Spam Your Friends to Win a FlightKLM has launched a new online competition in which it asks participants to invite 25 friends to join....Thank You for SubscribingThanks for opting to sign up for the MarketingVOX Daily. Just put your email address in the box...Viagra Looks for a Viral IdeaPfizer is looking for a viral marketing idea to promote its Viagra brand. It presents an interesting challenge...FTC Concerned about Inclusion ConfusionCNET's Stefanie Olsen reports that the FTC is concerned about paid inclusion. This concern goes above and...Trades Speculate on Google IPOThe Motley Fool thinks Google's gonna need cash to fight awakening giant Microsoft, now that the folks in...Spam Laws Will Pass Muster, Still IneffectiveAttorney Brady Johnson wrote a comprehensive and enlightening piece on spam legislation, why it hasn't worked and why...Magazine Dullards Like Web AdsIn a finding called "counterintuitive," a new study shows that heavy magazine users find web ads informative and...Whisper Marketing the New Word of MouthWord of mouth has always been highly rated in terms of influence on the purchase process. Hearing a...Ad Campaign Uses Marijuana to Promote Cell Phone ServiceNon-standard (not GSM) Russian cell phone company Sonet is promoting its services using a billboard campaign that prominently...e-Dialog CEO: Some Email ROI Hard to DetermineiMedia interviews e-Dialog's CEO John Rizzi, yet manages not to ask any questions on spam and audience email...MSN Puts Free TV Content on Web. Yippee.MSN, in an effort to compete with streaming video services from RealNetworks, AOL and Yahoo, launched its own...Improve Email Success by Better Promoting Email NewslettersTwo webloggers offer some good advice for email newsletter publishers on making it easier for customers to sign...Rah-Rah Business BloggingBarbara Payne, principal of ReallyGoodFreelanceWriter.com, has joined our ranks as a full-fledged evangelist for business blogs. Frankly, not...Jupiter Reports Challenges Effectiveness of PersonalizationJupiter Research issued a report today that found that most so-called personalization systems don't influence customer behaviors enough...Carat Takes IcelandairCarat Interactive won the Icelandair interactive business. The firm will take on the full service responsibilities, including creative,...WiFi Headed HomeWiFi is primed for broad adoption, with some of the biggest technology players investing huge amounts of money...Apple's I-Tunes Launches Windows Version.Apple launched I-Tunes for Windows as major players rush onto the downloadable music scene. It will be very...Mainstream Brands Discover SearchAd Age published a piece on large marketers awakening to the pleasures and pains of search engine marketing....AOL's New Campaign a BiggyAdWeek's Ann Mack successfully ferreted out the spending levels for AOL's highly-touted new online campaign for its new...4As Tries to Save Email Marketing with New GuidelinesThe American Association of Advertising Agencies on Tuesday chimed in on the anti-spam front announcing a new set...RadioShack to Launch New Campaign With 'Advertorial' BannerIn a new campaign, RadioShack will use Prism Media Networks new 'advertorial' Concert Banner. Ad Age reports. Steve...Generation Z: The Connected Multi-TaskerGeneration Z will be the most connected generation that has ever walked this planet. With usage of electronic...eBay Starts New Fraud ProtectionPayPal set up a $500 safety net for eBay users, guaranteeing them their money back if a transaction...Holiday Shopping Intent Looks WeakWhile shoppers show a slightly lower intent on spending for the holiday season in a new study, some...Reality Series to Incorporate Largest Ever SMS PromoUniversal Domestic Television is rolling out what is claimed to be the largest SMS promotion in the U.S....Kalsey Consulting Expands Blog Ad NetworkKalsey Consulting Group has aquired blog ad network BlogSnob and will combine it with TextAd Exchange to serve... |