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October 2003
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Slasher Films to Launch to Buzz of OnlineHouse of the Dead and the new remake of the Texas Chainsaw Massacre will launch for the Halloween season to the sound of non-traditional media buzz. Successful marketers in the teen segment are shying away from relatively expensive and increasingly... continue reading »Racy Ads Permissible Online, but a Good Idea?Revolution Magazine raises questions about showing online video ads that have been censored on TV. The issue is intriguing. Maybe there's a disclosure or warning structure that could please everybody. Martina Zavagno comments.... continue reading »Google Moves Away From Pagerank?You may have noticed something strange lately at Google. Some searches that should display thousands of results only show a handful, even though Google itself says there are thousands of matches. This "bug," highlighted by The Register, causes Google to... continue reading »'Shift Key' Security Foiler Hit by LawsuitA Princeton PHD student's "detailed instructions" for holding down the Shift Key to override SunnComm's new Anti-Piracy software for music CDs have earned him a lawsuit. Eric Picard Comments.... continue reading »Camera Phone Market to Hit 278 Million by 2007A new forecast by IDC Mobile Devices predicts that the worldwide shipping of camera phones will rise to 278 million by 2007, up from 19 million in 2002. Cellular News reports. Robert Loch comments. ... continue reading »Micropayments a Viable Revenue Stream for PublishersRick Bruner writes on his Executive Summary weblog a very well thought out piece on why micropayments makes sense on the web. Steve Hall posts.... continue reading »Fear, Laziness Why TiVo Will Not Kill TV AdsJim Meskauskas writes a thoughtful piece on MediaPost countering the irrational fear among the ad community of TiVo-like technology's ability to skip ads. Steve Hall comments.... continue reading »DaimlerChrysler to Choose New Agency For Digital MarketingFollowing a three month review period, DaimlerChrysler is nearing a decision to select an agency to handle its web development and digital marketing needs. AdWeek reports. Steve Hall posts.... continue reading »Neutered, AIM Releases 'Happy Version' of Spam GuidelinesThe Direct Marketing Association's neutered interactive group, the Association for Interactive Marketing, finally released its email guidelines, stripped of meaningful spam policies. The controversial document originally dared to define spam as unsolicited email, but the parent organization, rife with "opt-in"... continue reading »Missouri Charges Spammers in State Law TestHaving passed an anti-spam law two months ago, Missouri broke the precedent set by other states by actually bringing charges against two Florida (of course) spammers. This case may provide the first test of inter-state spam law enforcement, as the... continue reading »AOL Tries for Record Annoying Ad FormatMany once thought the pop-up ad and the IM message were the pinnacle of annoying Internet intrusions, even edging out audio and video ads that suddenly started blaring while reading the news. But the innovative souls at AOL have managed... continue reading »Magill Replaced at DM News by IAR's MorrisseyBrian Morrissey, of Internet.com's Internet Advertising Report, is moving next week to DM News to take over the position being vacated by long-time DM News Internet reporter Ken Magill. Magill is reportedly leaving to take a position at The NY... continue reading »Masha Geller Leaves MediaPostMasha Geller, the editor of online media for MediaPost for four years, announced her departure from that company today, just over a month since MediaPost hired Joe Mandese and Steve Yahn, two veteran media industry journalists, to come in to... continue reading »ValueClick Buys Commission JunctionValueClick announced its acquisition of Commission Junction, a leading affiliate program network. ValueClick paid $58 million for the privately held and reportedly profitable Commission Junction in a combination of cash, ValueClick common stock and options to purchase ValueClick common stock.... continue reading »Online Photo Essay New Ad Medium For Smart MarketersBusblog writer Tony Pierce puts forth the idea of the sponsorable photo essay. Steve Hall comments.... continue reading »TV Misplaced its Young ViewersThe Journal analyzes a trend that is alarming the TV world: a dramatic drop of viewers in the coveted advertiser demographic of 18-34 year olds. In fact, Nielsen Media Research says that group has dropped 12% since last season. What... continue reading »Girls Spy on Girls for Guys OnlineSign of the times: new online media properties are being born. Here's a cute one, DoubleAgent.com, a site aimed at every advertiser's favorite demographic -- young men -- but the hook is it's written by women. Rick Bruner reports for... continue reading »NYT Cries for TelemarketersThe New York Times has a piece this morning that is alternately sympathetic and wry about the travails of the Direct Marketing Association and its evil twin, the American Teleservices Association. Both have been made "victims," according to the Times,... continue reading »PayPal Invades Merchant SpacePayPal finally opened its services up to merchant accounts, expanding the payment service from mostly person-to-person transactions to add business transactions traditionally done through credit cards. Industry analysts have collectively wondered why the firm didn't make more of an attempt... continue reading »AT&T Concedes mLife StinksAd Age says that AT&T is scaling back its "mLife" campaign in favor of its new "Reach Out and Touch Someone" effort by Goodby. Which is an extremely polite way of saying that mLife stunk so badly that they had... continue reading »Organic's Anchor Account at RiskOnce accounting for about a quarter of Organic Online's revenues, DaimlerChrysler is wobbling on the fence, ready to fall in the final stages of its online media account review back into the Organic camp or, possibly, to one of several... continue reading »Contextual Ads ContemplatedFredrick Marckini published his second of the two-part contextual ad listings series in ClickZ. The second part focuses on the publisher side of things and going through the conversion analysis.... continue reading »Study: Auto TV Ads 'Wasting Money'Only two thirds as many car buyers (17 percent) said that they were influenced by TV ads relative to those (26 percent) who said they were affected by online search engine listings. The Cap Gemini study showed that word of... continue reading »Spam Your Friends to Win a FlightKLM has launched a new online competition in which it asks participants to invite 25 friends to join. Apparently a good idea to collect prospects name, having friends spreading the word, but the initiative raises questions about the thin line... continue reading »Thank You for SubscribingThanks for opting to sign up for the MarketingVOX Daily. Just put your email address in the box above, and click the "subscribe" button. Then, you will receive a confirmation email to which you must respond in order to be... continue reading »Viagra Looks for a Viral IdeaPfizer is looking for a viral marketing idea to promote its Viagra brand. It presents an interesting challenge for marketers facing a target segment not used to viral marketing practices. Martina Zavagno posts.... continue reading »FTC Concerned about Inclusion ConfusionCNET's Stefanie Olsen reports that the FTC is concerned about paid inclusion. This concern goes above and beyond concern about paid placement. The FTC and others are apparently concerned that the marketers paying to have their pages included in... continue reading »Trades Speculate on Google IPOThe Motley Fool thinks Google's gonna need cash to fight awakening giant Microsoft, now that the folks in Redmond have decided to enter the fray in earnest. The Barrons valuation of Google quoted in the article is staggering at $14... continue reading »Spam Laws Will Pass Muster, Still IneffectiveAttorney Brady Johnson wrote a comprehensive and enlightening piece on spam legislation, why it hasn't worked and why much of it is unlikely to in the future. He addresses the complex issues of interplay between state and federal legal issues... continue reading »Magazine Dullards Like Web AdsIn a finding called "counterintuitive," a new study shows that heavy magazine users find web ads informative and fun, while heavy Internet users find them to be dreadful. But this finding may not be so counterintuitive if one takes as... continue reading »Whisper Marketing the New Word of MouthWord of mouth has always been highly rated in terms of influence on the purchase process. Hearing a glowing product recommendation from a real person rather than from a glossy advertisement carries far more weight. Whisper Marketing attempts to capitalize... continue reading »Ad Campaign Uses Marijuana to Promote Cell Phone ServiceNon-standard (not GSM) Russian cell phone company Sonet is promoting its services using a billboard campaign that prominently features marijuana. Moscow Times reports. Steve Hall posts.... continue reading »e-Dialog CEO: Some Email ROI Hard to DetermineiMedia interviews e-Dialog's CEO John Rizzi, yet manages not to ask any questions on spam and audience email burnout. Rizzi speaks at length on what has worked for e-Dialog and mentions some interesting aspects of trying to determine the returns... continue reading »MSN Puts Free TV Content on Web. Yippee.MSN, in an effort to compete with streaming video services from RealNetworks, AOL and Yahoo, launched its own service featuring content from NBC and MSNBC. Users may now watch for free on the Internet a choppy and grainy version of... continue reading »Improve Email Success by Better Promoting Email NewslettersTwo webloggers offer some good advice for email newsletter publishers on making it easier for customers to sign up. Justin Hitt, of Iunctura Daily, points out that several large companies, including Lockheed Martin and Raytheon, go to the effort of... continue reading »Rah-Rah Business BloggingBarbara Payne, principal of ReallyGoodFreelanceWriter.com, has joined our ranks as a full-fledged evangelist for business blogs. Frankly, not much new ground in this column for those following the biz blog trend closely (such as subscribers to our I-Blog discussion forum),... continue reading »Jupiter Reports Challenges Effectiveness of PersonalizationJupiter Research issued a report today that found that most so-called personalization systems don't influence customer behaviors enough to justify their high implementation and maintenance costs. Meanwhile, Tacoda reports that one if its clients, Belo Interactive, had great success with... continue reading »Carat Takes IcelandairCarat Interactive won the Icelandair interactive business. The firm will take on the full service responsibilities, including creative, customer relationship management projects and search engine marketing. IAR reports.... continue reading »WiFi Headed HomeWiFi is primed for broad adoption, with some of the biggest technology players investing huge amounts of money in R&D as well as deployment. This is one of the better articles I've seen on WiFi and what it could really... continue reading »Apple's I-Tunes Launches Windows Version.Apple launched I-Tunes for Windows as major players rush onto the downloadable music scene. It will be very interesting to see who wins this larger round of music industry wrestling, as Napster is relaunched, MusicMatch ties closely with Windows Media... continue reading »Mainstream Brands Discover SearchAd Age published a piece on large marketers awakening to the pleasures and pains of search engine marketing. Most interesting is the implication noted toward the end of the piece by a Hewlett-Packard executive that most of the search market... continue reading »AOL's New Campaign a BiggyAdWeek's Ann Mack successfully ferreted out the spending levels for AOL's highly-touted new online campaign for its new software version. She cites anonymous sources as indicating a budget of about $10 million. What remains unclear is how much, if any,... continue reading »4As Tries to Save Email Marketing with New GuidelinesThe American Association of Advertising Agencies on Tuesday chimed in on the anti-spam front announcing a new set of industry standards for email marketing. MediaPost reports. Steve Hall laughs.... continue reading »RadioShack to Launch New Campaign With 'Advertorial' BannerIn a new campaign, RadioShack will use Prism Media Networks new 'advertorial' Concert Banner. Ad Age reports. Steve Hall posts.... continue reading »Generation Z: The Connected Multi-TaskerGeneration Z will be the most connected generation that has ever walked this planet. With usage of electronic media devices rising rapidly along with the simultaneous use of those devices, advertisers will need to dramatically shift the strategies they use... continue reading »eBay Starts New Fraud ProtectionPayPal set up a $500 safety net for eBay users, guaranteeing them their money back if a transaction goes awry, provided the seller meets certain criteria. Buyers will need to look for a special logo next to the seller's name... continue reading »Holiday Shopping Intent Looks WeakWhile shoppers show a slightly lower intent on spending for the holiday season in a new study, some indicate that more of it will be done online. The statistics, tracked monthly by BIGresearch, show only slight movement, so the trends... continue reading »Reality Series to Incorporate Largest Ever SMS PromoUniversal Domestic Television is rolling out what is claimed to be the largest SMS promotion in the U.S. for its new reality series, "The 5th Wheel." Internet Advertising Report reports. Steve Hall posts.... continue reading »Kalsey Consulting Expands Blog Ad NetworkKalsey Consulting Group has aquired blog ad network BlogSnob and will combine it with TextAd Exchange to serve 10,000 weblogs. Press release reports. Steve Hall posts.... continue reading » |