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October 2003
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Figuring the Value of Contextual AdvertisingFredrick Marckini argues at ClickZ that contextual advertising is part of consumers' inquiry process, which isn't limited to...Eastern Seaboard Sees Greater Web Ad TrafficAdvertising.com released a regionality study that shows that the states from Delaware to Georgia have the most Internet...DoubleClick CEO Kevin Ryan Waxes Positive About Online MarketIn this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift...TiVo Faces Challenge to Take PVR to the Next Level of ValueAd Age's editor Scott Donaton is confident digital video recorders (DVR) will reach critical mass and eventually reshape...Brits Are Surfing the Net More Through Their MobilesBritons are downloading three times as many web pages on their cell phones this year as last, some...NYT Online Editor Contemplates BlogsAt a Harvard blogfest, the editor of the New York Times was pressed to say why it was...Searching for Q3 Profits at YahooIt looks like the upcoming earnings call referred to by CNET is the last time that Yahoo will...MPs to Stiffen Upper Lips, Spam Regs, US CongressThe government watchdog group in Britain, set up to monitor and enforce a new anti-spam measure that comes...Looksmart, MSN to Part WaysLookSmart is still a player, but the loss of MSN as a syndication partner is a huge blow....Microsoft Office to Add Adware FeaturesJoining established applications advertising players such as Gator and WhenU, Microsoft is allowing Amazon.com to promote its online...Email Marketing Lives, Even in EuropeA new research by DoubleClick analyses the efficiency of email marketing in Europe. France has the highest message...Abandoned Shopping Carts? Not QuiteAfter analyzing web metrics for an online retailer, Nancy Joyce, VP at DoubleClick, points out that many customers...Blogs Still Seen as Teen DiariesPerseus Development came out with unflattering research today on blogs, showing a litany of unattractive characteristics that makes...Do-Not-Spam Registry Pushed by SenatorsTwo powerful senators from both major parties are set to introduce a Do-Not-Spam Registry. Republican John McCain and...FCC to DMA: Pretty, Pretty Please?Having already rejected the Federal Communication Commission's (FCC) plaintive request to give it a copy of the Do-Not-Call...Daypart Analytics Can Increase Schedule DeliveryAvenue A Customer Insight Group VP Lee Sherman demonstrates how acquisition costs can be lowered by fine tuning...Reebok Launches European 'Whodunit' Online CampaignClaiming to be the first digital-only campaign, Reebok has adapted the offline "Whodunit" campaign for online use with...Yahoo Overture Done DealYahoo and Overture to complete merger EOB today. Kevin Lee posts....Telemarketers Overwhelmed Again With 'Positive Response'Following the publication of The American Teleservices Association’s telephone number by columnist Dave Barry on August 31 which...AOL Announces New Search CapabilitiesAdvancing its relationship with Google, AOL has announced new search capabilities including local search with member zip codes,...Share, Don't Fight for Search Engine KeywordsIn an open-ended article at iMedia, Kevin Ryan looks for best practices in paid search marketing that don't...Hyundai Case Study Shows Why Net Drives Car Firms GagaJoseph Jaffe, in his iMedia best practices column, examines the tremendous effectiveness online ads have for the auto...PR People Learning All Blog Coverage not PositiveB.L. Ochman points out the prickly relationship between PR people and blogs. Many PR people fail to understand...Visa's Brand EVP Talks on Marketing's RoleRoy Young interviewed John Elkins, Visa's brand honcho. Elkins commented on the rapidly changing payments industry and the...Do-Not-Call Registry EnforceableAn appelate court decision yesterday evening allows the Federal Trade Commission (FTC) and the Federal Communication Commission (FCC)...Microsoft Commutes Java Death SentenceSun and Microsoft have shaken hands and extended the deadline for removal of Java from Windows another nine...Holding Down Shift Key Thwarts 'Copy Protection'Holding down the shift key bypasses the hot new copy protection used on BMG music's new CDs. MSNBC...PointRoll On A RollFatBoy expand-o-banner company, PointRoll, continues to expand, naming Chrissy Piotti and Mark Leighton as Campaign Coordinators. MediiaPost reports....AOL Makes Amends After Slamming Boise in AdAOL, after running an ad in New York City for its new AOL9.0 Optimized using the tagline, "You...New Playstation Attempts Digital ConvergenceSony takes a major leap ahead in the digital convergence space by offering the new PSX in Japan,...AOL to Offer TV-Like Ad Unit in Instant MessengerIn November, AOL will launch a new video and audio enabled ad unit that will reside in the...Mobile Numbers Soon to Be PortableOn November 24th, the Mobile Carriers must let you 'own' your phone number and bring it with you...Email Marketing Gets a FAQClickZ's Joanna Belbey and Karen Gedney put together a good, basic reference for getting started with email marketing....McDonald's UK Launches 'Job Snob Challenge' Viral CampaignMcDonald's UK has launched its first viral marketing effort called, "Job Snob Challenge" to counter what appears to...Starcom Engages in 'Broadband Embrace'Always quick to create new terms, Starcom has coined a new one called "broadband embrace," which, when translated...Awwwards Finalists AnnouncedThe Australian Awwwards for the best integrated campaigns and the best online campaigns will be announced in Sydney...Pay Version of Napster Service DebutsNapster 2.0 launches today. Will those of us who stepped out of the music sharing world when Napster...Disney's Answer to Piracy: EvolveDisney COO Bob Iger shows that there's more going on beneath those big round ears than learning how...Anti-Ad Group Confuses Fact and FictionAdvertisers and networks are beginning to comment on the anti-commercialization group Commercial Alert's proposal that television programs and...ICANN Sent Open Letter to VerisignICANN CEO's issued an open letter to Verisign, telling them to shut off their new SiteFinder service. Eric...Virgin Mobile Targets Youth Market with Viral Video CampaignFollowing on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign, this time in support...VeriSign Re-Direct Only Tip of IcebergStephanie Olsen writes on ZDNet about the burgeoning practice of highjacking web users and redirecting them in a...Yahoo Has Great Quarter, Thanks Ads & SearchYahoo had a great financial quarter, easily surpassing earnings estimates and crediting the vast brunt of their unexpectedly...Google Now Tracks Revenue as Well as ClicksGoogle today rolled out a new tool that allows advertisers to track post-click transactions. Google customers need to...Motion Filed to Nix IE DistributionEolas - the company that surprised the Internet industry with the "submarine" patent claim that torpedoed Microsoft's Internet...B2B Blogs May Charge Fees, Personal Blogs QuestionablePublishing consultant Vin Crosbie, in his monthly "Publishing: Free or Fee?" column for ClickZ, tackles the question of...Hooray for Pop-UndersOrbitz cites the long interaction periods for those who play the games in their pop-under ads as evidence...Google's Schmidt Touts PersonalizationThe next level of targeting and results improvement in search engine marketing will likely come from personalization. Google's...IM Innovation Seeing Patent FrictionMicrosoft patented an instant message feature whereby users can be notified that an IM recipient is in the... |