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October 2003
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Figuring the Value of Contextual AdvertisingFredrick Marckini argues at ClickZ that contextual advertising is part of consumers' inquiry process, which isn't limited to search engine queries. Olivier Travers concurs and sees these ads playing a role early on during the sales cycle (awareness and branding),... continue reading »Eastern Seaboard Sees Greater Web Ad TrafficAdvertising.com released a regionality study that shows that the states from Delaware to Georgia have the most Internet ad traffic and responses per user. The study measured the level of impressions per average user and clicks per average user. The... continue reading »DoubleClick CEO Kevin Ryan Waxes Positive About Online MarketIn this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift from a sales focused organization to an organization that is fast becoming the industry standard technology platform for the online advertising market.... continue reading »TiVo Faces Challenge to Take PVR to the Next Level of ValueAd Age's editor Scott Donaton is confident digital video recorders (DVR) will reach critical mass and eventually reshape TV advertising as we know it. The question is will DVR become more than simply ad skipping, and can current market leader... continue reading »Brits Are Surfing the Net More Through Their MobilesBritons are downloading three times as many web pages on their cell phones this year as last, some 28.5 million pages a day, according to the Mobile Data Association (MDA). Meanwhile, their use of SMS (simple message system) text messaging... continue reading »NYT Online Editor Contemplates BlogsAt a Harvard blogfest, the editor of the New York Times was pressed to say why it was that the Gray Lady hadn't yet put up a blog. He threw out some interesting responses, ranging from some practical production issues... continue reading »Searching for Q3 Profits at YahooIt looks like the upcoming earnings call referred to by CNET is the last time that Yahoo will depend in external search revenue to make its numbers. Once Yahoo acquires Overture the revenue numbers all show up on the bottom... continue reading »MPs to Stiffen Upper Lips, Spam Regs, US CongressThe government watchdog group in Britain, set up to monitor and enforce a new anti-spam measure that comes into force in December, needs more powers and wider authority, according to a group of ministers of parliament. Interestingly, the group will... continue reading »Looksmart, MSN to Part WaysLookSmart is still a player, but the loss of MSN as a syndication partner is a huge blow. The Reuters article mentions that discussions are underway with Ask Jeeves and AOL, but no specifics are given. The fact that LookSmart... continue reading »Microsoft Office to Add Adware FeaturesJoining established applications advertising players such as Gator and WhenU, Microsoft is allowing Amazon.com to promote its online bookstore through its Microsoft Office applications. Users will be able to purchase books without opening a browser - for instance, a book... continue reading »Email Marketing Lives, Even in EuropeA new research by DoubleClick analyses the efficiency of email marketing in Europe. France has the highest message opening rate, while Germany presents the best clickthrough rate. Martina Zavagno posts.... continue reading »Abandoned Shopping Carts? Not QuiteAfter analyzing web metrics for an online retailer, Nancy Joyce, VP at DoubleClick, points out that many customers get back to their carts left from a previous shopping session to complete their order. Olivier Travers comments on these findings.... continue reading »Blogs Still Seen as Teen DiariesPerseus Development came out with unflattering research today on blogs, showing a litany of unattractive characteristics that makes the average blog seem to be a 126-day-stale misspelled tract written by a girl on the topic of teenage angst. It has,... continue reading »Do-Not-Spam Registry Pushed by SenatorsTwo powerful senators from both major parties are set to introduce a Do-Not-Spam Registry. Republican John McCain and Democrat Charles Schumer have been discussing the measure with other senators for some weeks. McCain noted that the issues yet to be... continue reading »FCC to DMA: Pretty, Pretty Please?Having already rejected the Federal Communication Commission's (FCC) plaintive request to give it a copy of the Do-Not-Call Registry, the Direct Marketing Association (DMA) has been asked yet again by the FCC to consider sharing its copy. The FCC said... continue reading »Daypart Analytics Can Increase Schedule DeliveryAvenue A Customer Insight Group VP Lee Sherman demonstrates how acquisition costs can be lowered by fine tuning the use of dayparts as well as layering on geo-targeting to account for time-zone issues. Steve Hall comments.... continue reading »Reebok Launches European 'Whodunit' Online CampaignClaiming to be the first digital-only campaign, Reebok has adapted the offline "Whodunit" campaign for online use with what is claimed to be the largest use of Flash-video on the web. Steve Hall posts.... continue reading »Yahoo Overture Done DealYahoo and Overture to complete merger EOB today. Kevin Lee posts.... continue reading »Telemarketers Overwhelmed Again With 'Positive Response'Following the publication of The American Teleservices Association’s telephone number by columnist Dave Barry on August 31 which sent so many call the Association's way they had to shut the line down, Barry did it again on October 5. DM... continue reading »AOL Announces New Search CapabilitiesAdvancing its relationship with Google, AOL has announced new search capabilities including local search with member zip codes, vertical searches, search refinement and the ability to quickly tab from text to image to chat to news searches. Internet Advertising Report... continue reading »Share, Don't Fight for Search Engine KeywordsIn an open-ended article at iMedia, Kevin Ryan looks for best practices in paid search marketing that don't put brands at odds with their channel. Olivier Travers tries to parse the needs of brand owners versus those of their channels... continue reading »Hyundai Case Study Shows Why Net Drives Car Firms GagaJoseph Jaffe, in his iMedia best practices column, examines the tremendous effectiveness online ads have for the auto industry, including lots of yummy stats, plus a strong case study of Hyundai's launch for its luxury sedan XG350 on MSN during... continue reading »PR People Learning All Blog Coverage not PositiveB.L. Ochman points out the prickly relationship between PR people and blogs. Many PR people fail to understand the prevalent snarky tone of blogs and fail to comprehend that blog coverage of banal PR swill often involves outright mockery. She... continue reading »Visa's Brand EVP Talks on Marketing's RoleRoy Young interviewed John Elkins, Visa's brand honcho. Elkins commented on the rapidly changing payments industry and the fact that the great brunt of Visa branding comes in the form of co-op advertising. Young pressed Elkins to talk about the... continue reading »Do-Not-Call Registry EnforceableAn appelate court decision yesterday evening allows the Federal Trade Commission (FTC) and the Federal Communication Commission (FCC) to enforce the Do-Not-Call Registry while a court case is heard on whether or not the list discriminates improperly between commercial, charitable... continue reading »Microsoft Commutes Java Death SentenceSun and Microsoft have shaken hands and extended the deadline for removal of Java from Windows another nine months. Reuters reports. Eric Picard Comments.... continue reading »Holding Down Shift Key Thwarts 'Copy Protection'Holding down the shift key bypasses the hot new copy protection used on BMG music's new CDs. MSNBC reports. Eric Picard Comments.... continue reading »PointRoll On A RollFatBoy expand-o-banner company, PointRoll, continues to expand, naming Chrissy Piotti and Mark Leighton as Campaign Coordinators. MediiaPost reports. Steve Hall posts.... continue reading »AOL Makes Amends After Slamming Boise in AdAOL, after running an ad in New York City for its new AOL9.0 Optimized using the tagline, "You Didn't Think We'd Launch Something Like This in Boise, Did You?" has apologized to the city of Boise by offering a $25,000... continue reading »New Playstation Attempts Digital ConvergenceSony takes a major leap ahead in the digital convergence space by offering the new PSX in Japan, which includes TV, DVD, PVR, photo album, digital music, USB, network, and of course, Playstation video games. AP reports. Eric Picard Comments.... continue reading »AOL to Offer TV-Like Ad Unit in Instant MessengerIn November, AOL will launch a new video and audio enabled ad unit that will reside in the 120X60 space above the Instant Messenger Buddy List window.... continue reading »Mobile Numbers Soon to Be PortableOn November 24th, the Mobile Carriers must let you 'own' your phone number and bring it with you if you switch to another carrier. The FCC has laid down a series of rules for how this will work. ... continue reading »Email Marketing Gets a FAQClickZ's Joanna Belbey and Karen Gedney put together a good, basic reference for getting started with email marketing. ClickZ reports.... continue reading »McDonald's UK Launches 'Job Snob Challenge' Viral CampaignMcDonald's UK has launched its first viral marketing effort called, "Job Snob Challenge" to counter what appears to be rampant job snobbery in the country towards the service sector. Digital Bulletin reports. Steve Hall posts.... continue reading »Starcom Engages in 'Broadband Embrace'Always quick to create new terms, Starcom has coined a new one called "broadband embrace," which, when translated to English, really means broadband upfront. The media buying firm has placed about $5 million with Yahoo, MSN and Feedroom for video... continue reading »Awwwards Finalists AnnouncedThe Australian Awwwards for the best integrated campaigns and the best online campaigns will be announced in Sydney on November 13. The shortlisted campaigns were announced this week. Virgin Credit Card Launch developed by NetX will run for four different... continue reading »Pay Version of Napster Service DebutsNapster 2.0 launches today. Will those of us who stepped out of the music sharing world when Napster went dark step back in now? Eric Picard comments.... continue reading »Disney's Answer to Piracy: EvolveDisney COO Bob Iger shows that there's more going on beneath those big round ears than learning how to drive a steamboat. Beyond exploring ways to block digital piracy, Iger discusses DVRs, video on demand, their new MovieBeam movie rental... continue reading »Anti-Ad Group Confuses Fact and FictionAdvertisers and networks are beginning to comment on the anti-commercialization group Commercial Alert's proposal that television programs and other media disclose when a product placement appears. AdWeek reports. Tig Tillinghast comments.... continue reading »ICANN Sent Open Letter to VerisignICANN CEO's issued an open letter to Verisign, telling them to shut off their new SiteFinder service. Eric Picard comments on the letter.... continue reading »Virgin Mobile Targets Youth Market with Viral Video CampaignFollowing on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign, this time in support of a cross brand initiative between Virgin Mobile and Virgin MegaStores. Brand Republic reports. Robert Loch posts.... continue reading »VeriSign Re-Direct Only Tip of IcebergStephanie Olsen writes on ZDNet about the burgeoning practice of highjacking web users and redirecting them in a clandestine manner. ZDNet reports. Steve Hall comments.... continue reading »Yahoo Has Great Quarter, Thanks Ads & SearchYahoo had a great financial quarter, easily surpassing earnings estimates and crediting the vast brunt of their unexpectedly large revenues to online ads and paid listings lines of business. IAR reports.... continue reading »Google Now Tracks Revenue as Well as ClicksGoogle today rolled out a new tool that allows advertisers to track post-click transactions. Google customers need to include a javascript snippet and have the option of including transaction amounts. Google provides free reports. IAR reports. Tig Tillinghast comments.... continue reading »Motion Filed to Nix IE DistributionEolas - the company that surprised the Internet industry with the "submarine" patent claim that torpedoed Microsoft's Internet Explorer with a $521 billion judgment - filed a motion to prevent Microsoft from continuing to distribute its web browser. CNET reports.... continue reading »B2B Blogs May Charge Fees, Personal Blogs QuestionablePublishing consultant Vin Crosbie, in his monthly "Publishing: Free or Fee?" column for ClickZ, tackles the question of whether or not blogs may be able to charge readers fees to read their material. In fact, most of the column is... continue reading »Hooray for Pop-UndersOrbitz cites the long interaction periods for those who play the games in their pop-under ads as evidence that the ads have a positive brand effect. Rick Bruner wonders about the brand impact on all those who closed the ads... continue reading »Google's Schmidt Touts PersonalizationThe next level of targeting and results improvement in search engine marketing will likely come from personalization. Google's Kaltix acquisition underscores that priority for the search giant. CNET gets the skinny straight from Eric Schmidt, who concurs that the algorithm... continue reading »IM Innovation Seeing Patent FrictionMicrosoft patented an instant message feature whereby users can be notified that an IM recipient is in the process of typing a message back. Several IM applications have already implemented this feature, and it is unclear if any had developed... continue reading » |