The rumors swirling about Google and Microsoft are enough to confuse even the NY Times. The Times indicates that Microsoft has approached Google regarding acquisition within the last two months, "according to company executives and others briefed on the discussions."...
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Pamela Parker puts into perspective new study findings that too much "good" email marketing can quickly turn off customers. She uses the example of a coffee shop patron who found himself in too intense a relationship with the overbearing manager,...
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Underscore Marketing is branching out with a new political and advocacy online marketing consultancy called Pericles Consulting. The move has been planned for several months, as Underscore CEO (and MarketingWonk contributor) Tom Hespos noted that political advertising is years behind...
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Kevin Lee discusses localized search media options, differentiating quite finely the contrasts between yellow pages advertising products and other forms of regional targeting. The ClickZ column also includes an interesting test of Google's new IP-based localization feature, with mixed results....
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IAR published a special report on the state of Microsoft's new browser developments, concentrating heavily on changes being made to conform with an ongoing patent suit that might force changes in the way rich media loads into pages. The changes,...
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While singles surf about twice as many pages as married people, it is the betrothed who are more likely to purchase things online. Slightly more than half of married surfers bought something online, while slightly less than half of the...
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The 25th anniversary of the classic horror film, "Holloween," is being promoted with a viral email campaign using horror distributor Anchor Bay Entertainment's email lists. Digital Bulletin reports. Steve Hall posts....
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Modem Media reports Q3 revenue of $14.6 million, down from $18.8 million in Q3 2002. MediaPost reports. Steve Hall posts....
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AdWeek: Yahoo! Moves Media to Mindshare
Yahoo moved its media account to WPP shop MindShare from IPG's Initiative Media. The move comes after the web portal moved its creative account to a startup agency, Soho Square this past summer.
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Suddenly, old media has to face facts. Their audiences are declining and they don't want to talk about ROI simply because they can't make a case for it. MediaLife reports. Steve Hall comments....
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Yahoo finally admitted defeat in its strange attempt to take free television video content, make it choppy and grainy, and then charge for it online via subscription. Launched to breathless applause by many in the traditional media trade press, who...
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With a humorous viral video, coffee maker Douwe Egberts, a division of Sara Lee, has the answer to the whereabouts of The King. Steve Hall posts....
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Hipsters and trend-watchers know that blog-tracking services such as Daypop, Popdex, Blogdex and Technorati are at least as good as Yahoo Buzz Index and Google Zeitgeist when it comes to tracking online trends. Now Microsoft is proposing to get into...
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