Despite many articles written in the industry about the problems of Local Advertising online, we now see an entire three day symposium spent on the issues of Local Search. Kevin Ryan of IPG's Wahlstrom Interactive gives us a bird's eye...
continue reading »
The Gator Corporation is going through a renaming to Claria. The company has been the target of several lawsuits by companies that felt the Gator pop-up network effectively stole user attention from their publishing or advertising sites. Several of these...
continue reading »
Among interesting elements in Jupiter's new search report, "Twelve to 15 percent of paid listings revenues come from marketers that control media budgets of $1 million or more." The release divulges a few more teasing tidbits, but the full report...
continue reading »
Joseph Jaffe dances on the grave of X-10 the pop-up abusing company that is trying to file for bankruptcy in the midst of losing a very large civil damages case. Where marketers previously may have over-stated X-10's success by assuming...
continue reading »
A recent study from Yankee group corroborates the general consensus that the :30 commercial is headed for the trash heap. Research Brief reports. Steve Hall comments....
continue reading »
PointRoll is now offering its branding metrics to users of its FatBoy expandable ad unit. Press release reports. Steve Hall posts....
continue reading »
The Washington Post published a piece explaining the mechanics behind Google's AdWords program, but the story misses a key piece. Google has set up their system to truly find the "best bidders." That isn't the same as the highest bidder....
continue reading »
In the absence of a practical set of guidelines that could staunch the flow of grassroots hatred of email marketing, a meeting of the International Association of Privacy Professionals came to consensus that email marketers need to abide by a...
continue reading »
Smirnoff Vodka launched a viral email campaign in the UK. On a microsite, users can create their own movie trailers, having fun and getting an excellent exposure to the brand. Martina Zavagno reports....
continue reading »
Nivea has launched a U.K based viral game for its Men's Oil Control product line. Steve Hall comments....
continue reading »
Peter Klinge published a rather insightful analysis of why many marketers have difficulty moving from over-generalized demographic information to using more precise behavioral measures for targeting. He, like many others examining the issue, comes to the conclusion that the old...
continue reading »
Digitas on Wednesday reported net income of $3.2 million for Q3, up from a loss of $45 million a year ago. AdWeek reports. Steve Hall posts....
continue reading »
A recent study by Opt-in News found open rates for B to B email newsletters to be 71 percent, compared to 41 percent for consumer email newsletters. Financial B to B newsletter achieved the highest open rates at 73 percent....
continue reading »
