Media buyers are starting to apply the skepticism and high data standard applied to online media to the traditional sort. It was once an accepted assumption - perhaps with a wink or two - that magazine circulation was a sufficient...
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The same day Bank of America (BofA) announced its very expensive acquisition of Fleet Boston, it contacted consultants about reviewing both BofA's and Fleet's relationships with three different Interpublic Group (IPG) ad agencies. Because Fleet's branches do not overlap much...
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It was previously reported on MarketingWonk that the Travelocity account moved to McKinney Silver, but we learn now that the interactive portion of the account is actually sticking with the incumbent, The Richards Group, which had declined to defend the...
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Coca-Cola launched the 'Decibel Central' campaign that will allow consumers to interact with the brand and win thousands prizes using text messaging. It appears to be a one of those smart ideas that helps both with branding and direct sales,...
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The New York Times points out that now that anti-telemarketing and anti-spam bills are either passing or gaining momentum, "legitimate" companies will soon be outed as the source for much of what consumers today consider junk calls, junk mail and...
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Catalog Age reports that The E-tailing Group, a consulting firm, surveyed retailers and found that those who allowed customers to pick up their online orders in stores did a fine job. The company came up with useful recommendations for executing...
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The vast majority of customer actions inspired by online advertising occur well after the impression is seen online. many advertisers had discovered this in the course of conducting direct marketing through ad banners, but media vendor Advertising.com's new study shows...
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While not directly contradicting Ad Age's ROI study, which found television worst at delivering return on investment and online in the number two position, a new study from MediaVest USA and Knowledge Networks found that people report that they pay...
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In this OnlineSpin piece, Tom Hespos acknowledged the usual arguments the online industry has used to help non-believers become believers, but he also said that there are certain "intangible" obstacles that have to be addressed. From CEO's complaining they can't...
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IAR reports that Speaker of the House Dennis Hastert may bypass the sundry anti-spam bill amendment fights and introduce the Senate's version largely verbatim. This would bring the bill to a vote very quickly, make the conference committee work before...
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Designer Versace, for its first foray into online media, has partnered with Handbag.com to promote its Make-Up Muted Glam Beauty line. Digital Bulletin reports. Steve Hall posts....
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Nick Denton, CEO of Gawker Media, has announced the launch of his latest commercial blog, Fleshbot, a porno blog, due out next week. Rick Bruner comments....
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In marketing its medium to ad agencies, the outdoor advertising industry has made the rather logical conclusion that media buyers matter a lot less than creatives. After having creatives drive revenue from outdoor into television for years, despite obvious media...
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