Google will soon be your gateway to the local library card catalog, at least if your local library participated in the pilot program orchestrated by the Online Computer Library Center. After a searcher clicks on a library catalog result, they...
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Apparently, while the DMA's comparative study considered email a sort of media, no other Internet marketing method studied. The DMA asked marketers in twenty three industries what kinds of marketing they do. Since direct marketers probably contributed at least half...
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Well-respected online media director Michael Comins wrote a fun piece - in Halloween holiday motif - that actually does a great job of illustrating some of the pitfalls, as well as some of the unique benefits of email marketing. Yes,...
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Complaints started rolling in quickly when the Federal Trade Commission (FTC) opened up their system to complaints of No-Call Registry violations. To date, 34,000 complaints have been registered, and they seem to be increasing in quantity at a geometric rate....
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Acknowledging the strength of the medium, Thrifty Car Rental allocated 25 percent of its $9.8 million advertising budget to online media last year and one third of their budget in the first half of this year. Ad Age reports. Steve...
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The impending new version of Microsoft's Internet Explorer browser - deliberately hobbled so as to prevent running afoul of a recent court decision - will cause some temporary havoc in the world of rich media advertising. Eric Picard comments that...
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Fredrick Marckini wrote in ClickZ that the traditional request for proposal (RFP) and pitch methods of hiring marketing vendors may be unsuited for finding the right search engine marketing firm. This first part of a two-part series describes the disadvantages...
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Just as Microsoft is about to introduce a rich media crippling browser, the latest DoubleClick ad serving report shows 38.6 percent of all ads served use rich media technology. MediaPost reports. Steve Hall comments....
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AOL is launching a twice-daily video sports spot, advertising-free, especially for subscribers to AOL broadband. Reuters reports. Rick Bruner comments cynically....
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An upcoming Jupiter study shows that - perhaps more than spam - over mailing to house lists by "real marketer" may be causing a general auto-immune reaction to email marketing. When author Jared Blank set up test Yahoo mail accounts...
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Kate Kaye, author of MarketingWonk's upcoming research report on blogs in the business context, published a piece on blogvertising. The story covers the several different ways blogs are being used with ads and the trepidation the very self-aware blogosphere has...
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There's a new new thing that may double as an ad medium and an in-depth research and behavioral analysis tool for marketers. A Silicon Valley startup has launched 'There', a software application that creates a virtual a world in which...
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Barron's does some pin-pricking in the recent exponential valuation rise in AskJeeves' shares. With many fewer search engines left after much consolidation, and with the largest of the search engines still in private hands, investors have not had a great...
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Following an Ad Age study that found network television to deliver the worst return on investment of all media, this article discusses how PVR technology will be a boon to marketers and the death of network television dominance. Steve Hall...
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