imedia published a decent article discussing various aspects of viral marketing with quotes from Meetup.com, Mazda and DMC. iMedia reports. Robert Lock comments....
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Finding itself lumped in with companies that sleazily sneak pop-up and pop-under software onto unaware user desktops, Gator has finally gotten sick of being painted with the same over-broad brush. Distinguishing itself by the fact that it notifies users before...
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The Senate unanimously passed a bill that would create the email equivalent of the National Do-Not-Call Registry, make illegal the practice of using deceptive email subject lines, like "Re: info you requested" and force email marketers to include a distinguishing...
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Ok, so people don't like spam. No surprise here. But this little bit caught my eye: "The results found that insufferable spam has driven 25 percent of those polled to avoid using email. Some of the respondents are concerned that...
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Republican districts were vastly more likely to use the Internet and newspapers in making voting decisions during the recent California gubernatorial recall election, whereas Democrat districts proved more likely to use television, either through televised debates or through TV news...
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aQuantive CEO Brian McAndrews intimated in a recent earnings call (in the black, thank you very much) that the company would soon come out with "an industry first" that would allow marketers to show that online advertising has an impact...
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ClearSky Mobil Media will bring the beefcake male strippers of Chippendales to mobile phone features, such as screensavers, wallpaper and electronic greeting cards. Based in - you could have guessed, couldn't you - Orlando, Florida, CEO Dean Fresonke gushed, "The...
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If other online small business owners like me out there are getting ulcers over the fear of having to implement the new Net sales tax, you can put away the Pepto Bismol. If you have less than $5 million a...
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At the current rate of subscriber losses, AOL will have only one member left on August 17, 2013. Losing about 700,000 subscribers this past quarter, despite its loss-stemming effort in introducing the new AOL 9, AOL reported a one third...
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Jim Meskauskas brings us a media buying fable pitting the poor media buyer, roped in by the callous account guy, in a battle to conduct a cost per action deal to find purple unicorn riders. But, Jim, they really do...
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Nielsen//NetRatings reports there are 27 million kids ages 2 to 17 online with 12 million of those between the ages of 2 and 11. eMarketer reports. Steve Hall posts....
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