Showing equal competence to the recording industry, the television broadcast industry is pushing its captured regulator, the Federal Communications Commission (FCC) to introduce by legal fiat a copy protection system that would prevent Internet users from sending television video over...
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The academic set is ready to dismiss self-reported consumer research that shows almost universal revulsion at pop-up ads, but they disagree on just what value pop-up ads contribute to a marketing mix and what potential damage they may incur that,...
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Jim Meskauskas turns to Hindu myth to explain the vagaries of defining the relative weight of different media in a budgeting mix. He makes some important points about the relative strengths and weaknesses of various media and the fact that...
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PriceWaterhouseCoopers reports that search engine advertising and a general upturn in Internet use will grow online advertising by 10.6 percent by the end of this year in the UK, France, Italy, Germany, Spain and Holland to 886 million euros ($1.03bn)....
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Free shipping is cited in large part for increased sales volumes that have lead to Amazon's first profitable quarter outside of the Christmas holiday season. Reporting yesterday, the online retail bellwether chalked up a modest net profit of $15.6...
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Yahoo's CEO Terry Semel talks about his competition and how Yahoo differentiates itself. His Warner Brothers roots show through when he talks about the fact that Google is a text-based ad supported portal, where Yahoo goes much more heavily into...
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Worried that the no-holds-barred anti-spam law that California passed a few weeks ago prevents the practice of affiliate marketing (by making marketers responsible for bad behavior of loose canon affiliates), marketers are lobbying Congress to pass one of two bills...
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Danny Sullivan began a two-part review of local search options and best practices. ClickZ reports....
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Closely following the release of joint email marketing guidelines from the AAAA, ANA and the DMA, the IAB along with NAI's Email Service Provider and TRUSTe have announced their own set of email marketing guidelines. IAB reports. Steve Hall rolls...
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A new report from Borrell Associates entitled, "Automotive Advertising Online: Review and Outlook," claims online automotive advertising spend for 2003 will be $1.3 billion, up 15 percent over 2002. AdWeek reports. Steve Hall posts....
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DM News reviews the slow penetration of challenge-response anti-spam measures that also stymie many email marketing campaigns and prevent many newsletter subscriptions from getting delivered. Slow pickup rates for the often free services may show that the hassle of forcing...
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Search site Dogpile is hoping to attract the college crowd and young adults to its search service with a new ad campaign that uses all the obvious doggie-related innuendo. Internet.com reports. Steve Hall resists the urge to make a sex...
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Grinding salt into Initiative Media's wounds, opened up when client AOL announced it will conduct a media review, the Internet service provider will double its media spending next year to $300 million. Then again, between alleged there-and-back sham transactions, odd...
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It isn't over. The Securities and Exchange Commission subpoenaed current and former top AOL officials in its ongoing investigation into alleged "round tripping," the practice of exchanging funds with another company and calling it ad revenue. Already having restated $190...
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Victoria's Secret grew its business by selling underthings that were extremely revealing, but, as it turns out, they revealed too much. When they failed to respond to user complaints that some orders were insecure, allowing other customers to find out...
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A California judge awarded three brothers in Yorba Linda, CA, $4.3 million after agreeing with their claims that spy-camera-makers X10.com cheated them out of hundreds of thousands of dollars in ad revenue and ripped off their pop-under business model and...
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Interesting analysis here about the future of blogs. In particular, the prediction is made that 1- the lines between blogs and discussion lists will blur, and that 2- the lines between email and blogs will blur. Joho the Blog reports....
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After receiving a business-jarring court defeat in the form of a $4.3 million dollar damages verdict, and on the very eve of the punitive damages hearing, X10 is attempting to file for Chapter 11 bankruptcy protection. The much reviled pop-under...
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