In his ClickZ article, Jack Aaronson complains about companies whose service is mass-customized, but which strangely don't remember about their customers from order to order. He makes a strong case for a mixed customer relationship management and personalization system that...
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MSN is debuting new video content supported by TV-style video ads. Business 2.0 reports that MSNBC.com has sold out its inventory of 15-second advertising spots. Ad Age and CNET also report. Rick Bruner posts....
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Joe Jaffe analyzes the usefulness of putting TV commercials online. He writes of his initial disgust that gradual turned to curiosity, as a variety of advertisers experiment with using television in an integrated way with the web. iMedia reports....
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Microsoft's founder Bill Gates predicts that impending mail standards changes, like removing the anonymity of SMTP, will spell the demise of spam. Let's hope he's correct and that this prediction will prove more accurate than his previously-predicted demises of the...
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AOL will offer a cheaper, less robust version of its dial up online service for $9.95 per month under the Netscape brand name. CNET reports. Steve Hall comments....
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Verisign said Wednesday it will re-introduced its much maligned SiteFinder service after a 30 to 60 day notification period. CNET reports. Steve Hall posts....
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Yahoo launched a SmartSort comparison shopping tool that puts similar products up against one another in specific, mostly home electronic, categories. The service is somewhat similar to Google's Froogle service, except it allows shoppers to enter in specific criteria against...
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Anti-spam advocate and general populist Sen. Charles Schumer (D-NY) released a poll showing three out of four email users would put their addresses on a Do-Not-Spam registry. Said Schumer: "The support for a federal no-spam list is strong enough that...
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Rebecca Weeks writes in the first of a two part series on viral marketing that the practice is set to increase in prominence over the next few years. iMedia Connection reports. Steve Hall posts....
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Helly Hansen recently launched a new site to present its brand and collection to a very specific target audience - young skiers and snowboarders. MarketingWonk interviews a Sense account manager responsible for the project to explore the reasoning behind the...
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Shortly on the heels of the resignation of its longtime editor Masha Geller, MediaPost now confirms that one of the two editors it newly hired a month ago, Steve Yahn, has also departed. "Steve opted out. He just felt it...
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Affiliate network Commission Junction (CJ) announced a new one-stop shop strategy, adding search marketing to the affiliate management features it already offers. The article did mention the ValueClick acquisition of CJ but did not mention that sister company BeFree also...
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A yellow pages trade group will launch a spare inventory online auction starting nexts week. While most trade groups have tried to argue that their particular flavor of media holds a brand value that cannot be quantified by the cruel...
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The French courts apparently like to put the enforcement onus on the media when a trademark issue arises. According to this CNET article, Google France has been fined by the French court for allowing advertisers to use trademarked terms. Le...
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Apparently, Greg Jarobe has been busy. He must have just gotten to his notes from the SES conference in August where Danny Sullivan editor of SearchEngineWatch interviewed Google co-founder Sergey Brin. If you were not there, the interview is still...
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