Carat Interactive won the Icelandair interactive business. The firm will take on the full service responsibilities, including creative, customer relationship management projects and search engine marketing. IAR reports....
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WiFi is primed for broad adoption, with some of the biggest technology players investing huge amounts of money in R&D as well as deployment. This is one of the better articles I've seen on WiFi and what it could really...
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Apple launched I-Tunes for Windows as major players rush onto the downloadable music scene. It will be very interesting to see who wins this larger round of music industry wrestling, as Napster is relaunched, MusicMatch ties closely with Windows Media...
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Ad Age published a piece on large marketers awakening to the pleasures and pains of search engine marketing. Most interesting is the implication noted toward the end of the piece by a Hewlett-Packard executive that most of the search market...
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AdWeek's Ann Mack successfully ferreted out the spending levels for AOL's highly-touted new online campaign for its new software version. She cites anonymous sources as indicating a budget of about $10 million. What remains unclear is how much, if any,...
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The American Association of Advertising Agencies on Tuesday chimed in on the anti-spam front announcing a new set of industry standards for email marketing. MediaPost reports. Steve Hall laughs....
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In a new campaign, RadioShack will use Prism Media Networks new 'advertorial' Concert Banner. Ad Age reports. Steve Hall posts....
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Generation Z will be the most connected generation that has ever walked this planet. With usage of electronic media devices rising rapidly along with the simultaneous use of those devices, advertisers will need to dramatically shift the strategies they use...
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PayPal set up a $500 safety net for eBay users, guaranteeing them their money back if a transaction goes awry, provided the seller meets certain criteria. Buyers will need to look for a special logo next to the seller's name...
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While shoppers show a slightly lower intent on spending for the holiday season in a new study, some indicate that more of it will be done online. The statistics, tracked monthly by BIGresearch, show only slight movement, so the trends...
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Universal Domestic Television is rolling out what is claimed to be the largest SMS promotion in the U.S. for its new reality series, "The 5th Wheel." Internet Advertising Report reports. Steve Hall posts....
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Kalsey Consulting Group has aquired blog ad network BlogSnob and will combine it with TextAd Exchange to serve 10,000 weblogs. Press release reports. Steve Hall posts....
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The META Group, an IT research firm, says that "commercial search" revenues will exceed $5 billion eventually. But in announcing the finding, the firm seems to confuse the terms search revenue and contextual advertising, as though they were synonymous. Their...
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Ken Magill uses his last DM News column and his typical wit to complain about New York's showboating prosecutor, Eliot Spitzer. Spitzer's office conducted what Magill calls an "asinine 'investigation'" that forced Yahoo to temporarily forgo marketing efforts to its...
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