The New York Times has a piece this morning that is alternately sympathetic and wry about the travails of the Direct Marketing Association and its evil twin, the American Teleservices Association. Both have been made "victims," according to the Times,...
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PayPal finally opened its services up to merchant accounts, expanding the payment service from mostly person-to-person transactions to add business transactions traditionally done through credit cards. Industry analysts have collectively wondered why the firm didn't make more of an attempt...
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Ad Age says that AT&T is scaling back its "mLife" campaign in favor of its new "Reach Out and Touch Someone" effort by Goodby. Which is an extremely polite way of saying that mLife stunk so badly that they had...
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Once accounting for about a quarter of Organic Online's revenues, DaimlerChrysler is wobbling on the fence, ready to fall in the final stages of its online media account review back into the Organic camp or, possibly, to one of several...
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Fredrick Marckini published his second of the two-part contextual ad listings series in ClickZ. The second part focuses on the publisher side of things and going through the conversion analysis....
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Only two thirds as many car buyers (17 percent) said that they were influenced by TV ads relative to those (26 percent) who said they were affected by online search engine listings. The Cap Gemini study showed that word of...
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KLM has launched a new online competition in which it asks participants to invite 25 friends to join. Apparently a good idea to collect prospects name, having friends spreading the word, but the initiative raises questions about the thin line...
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Pfizer is looking for a viral marketing idea to promote its Viagra brand. It presents an interesting challenge for marketers facing a target segment not used to viral marketing practices. Martina Zavagno posts....
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CNET's Stefanie Olsen reports that the FTC is concerned about paid inclusion. This concern goes above and beyond concern about paid placement. The FTC and others are apparently concerned that the marketers paying to have their pages included in...
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