The Australian Awwwards for the best integrated campaigns and the best online campaigns will be announced in Sydney on November 13. The shortlisted campaigns were announced this week. Virgin Credit Card Launch developed by NetX will run for four different...
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Napster 2.0 launches today. Will those of us who stepped out of the music sharing world when Napster went dark step back in now? Eric Picard comments....
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Disney COO Bob Iger shows that there's more going on beneath those big round ears than learning how to drive a steamboat. Beyond exploring ways to block digital piracy, Iger discusses DVRs, video on demand, their new MovieBeam movie rental...
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Advertisers and networks are beginning to comment on the anti-commercialization group Commercial Alert's proposal that television programs and other media disclose when a product placement appears. AdWeek reports. Tig Tillinghast comments....
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ICANN CEO's issued an open letter to Verisign, telling them to shut off their new SiteFinder service. Eric Picard comments on the letter....
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Following on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign, this time in support of a cross brand initiative between Virgin Mobile and Virgin MegaStores. Brand Republic reports. Robert Loch posts....
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Stephanie Olsen writes on ZDNet about the burgeoning practice of highjacking web users and redirecting them in a clandestine manner. ZDNet reports. Steve Hall comments....
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Yahoo had a great financial quarter, easily surpassing earnings estimates and crediting the vast brunt of their unexpectedly large revenues to online ads and paid listings lines of business. IAR reports....
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Google today rolled out a new tool that allows advertisers to track post-click transactions. Google customers need to include a javascript snippet and have the option of including transaction amounts. Google provides free reports. IAR reports. Tig Tillinghast comments....
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Eolas - the company that surprised the Internet industry with the "submarine" patent claim that torpedoed Microsoft's Internet Explorer with a $521 billion judgment - filed a motion to prevent Microsoft from continuing to distribute its web browser. CNET reports....
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Publishing consultant Vin Crosbie, in his monthly "Publishing: Free or Fee?" column for ClickZ, tackles the question of whether or not blogs may be able to charge readers fees to read their material. In fact, most of the column is...
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Orbitz cites the long interaction periods for those who play the games in their pop-under ads as evidence that the ads have a positive brand effect. Rick Bruner wonders about the brand impact on all those who closed the ads...
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The next level of targeting and results improvement in search engine marketing will likely come from personalization. Google's Kaltix acquisition underscores that priority for the search giant. CNET gets the skinny straight from Eric Schmidt, who concurs that the algorithm...
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Microsoft patented an instant message feature whereby users can be notified that an IM recipient is in the process of typing a message back. Several IM applications have already implemented this feature, and it is unclear if any had developed...
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