B.L. Ochman points out the prickly relationship between PR people and blogs. Many PR people fail to understand the prevalent snarky tone of blogs and fail to comprehend that blog coverage of banal PR swill often involves outright mockery. She...
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Roy Young interviewed John Elkins, Visa's brand honcho. Elkins commented on the rapidly changing payments industry and the fact that the great brunt of Visa branding comes in the form of co-op advertising. Young pressed Elkins to talk about the...
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An appelate court decision yesterday evening allows the Federal Trade Commission (FTC) and the Federal Communication Commission (FCC) to enforce the Do-Not-Call Registry while a court case is heard on whether or not the list discriminates improperly between commercial, charitable...
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Sun and Microsoft have shaken hands and extended the deadline for removal of Java from Windows another nine months. Reuters reports. Eric Picard Comments....
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Holding down the shift key bypasses the hot new copy protection used on BMG music's new CDs. MSNBC reports. Eric Picard Comments....
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FatBoy expand-o-banner company, PointRoll, continues to expand, naming Chrissy Piotti and Mark Leighton as Campaign Coordinators. MediiaPost reports. Steve Hall posts....
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AOL, after running an ad in New York City for its new AOL9.0 Optimized using the tagline, "You Didn't Think We'd Launch Something Like This in Boise, Did You?" has apologized to the city of Boise by offering a $25,000...
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Sony takes a major leap ahead in the digital convergence space by offering the new PSX in Japan, which includes TV, DVD, PVR, photo album, digital music, USB, network, and of course, Playstation video games. AP reports. Eric Picard Comments....
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In November, AOL will launch a new video and audio enabled ad unit that will reside in the 120X60 space above the Instant Messenger Buddy List window....
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On November 24th, the Mobile Carriers must let you 'own' your phone number and bring it with you if you switch to another carrier. The FCC has laid down a series of rules for how this will work. ...
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ClickZ's Joanna Belbey and Karen Gedney put together a good, basic reference for getting started with email marketing. ClickZ reports....
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McDonald's UK has launched its first viral marketing effort called, "Job Snob Challenge" to counter what appears to be rampant job snobbery in the country towards the service sector. Digital Bulletin reports. Steve Hall posts....
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Always quick to create new terms, Starcom has coined a new one called "broadband embrace," which, when translated to English, really means broadband upfront. The media buying firm has placed about $5 million with Yahoo, MSN and Feedroom for video...
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