Distressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came out of bankruptcy a little more than a year ago and proved to be one of the few clients Leo Burnett has...
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The Direct Marketing Association has opted not to help in the strangling one of the most annoying of its own constituencies by granting the Federal Communications Commission a copy of the Do-Not-Call Registry....
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Further confirming widespread belief in the mental instability of advertising professionals, one British ad executive found himself handcuffed to his airline seat after trying to kick out one of the plane's windows. Showing that a good account guy never blames...
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The head of the large and truculant American Postal Workers Union called large direct mail companies "vermin" in a letter sent to a reform commission that was reprinted in the union's newsletter. Large direct mailers objected to the use of...
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LasVegas.com, the one-year-old Las Vegas destination site has launched an ad campaign to promote the site. AdWeek reports. Steve Hall posts....
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Fredrick Marckini argues at ClickZ that contextual advertising is part of consumers' inquiry process, which isn't limited to search engine queries. Olivier Travers concurs and sees these ads playing a role early on during the sales cycle (awareness and branding),...
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Advertising.com released a regionality study that shows that the states from Delaware to Georgia have the most Internet ad traffic and responses per user. The study measured the level of impressions per average user and clicks per average user. The...
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In this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift from a sales focused organization to an organization that is fast becoming the industry standard technology platform for the online advertising market....
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Ad Age's editor Scott Donaton is confident digital video recorders (DVR) will reach critical mass and eventually reshape TV advertising as we know it. The question is will DVR become more than simply ad skipping, and can current market leader...
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Britons are downloading three times as many web pages on their cell phones this year as last, some 28.5 million pages a day, according to the Mobile Data Association (MDA). Meanwhile, their use of SMS (simple message system) text messaging...
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At a Harvard blogfest, the editor of the New York Times was pressed to say why it was that the Gray Lady hadn't yet put up a blog. He threw out some interesting responses, ranging from some practical production issues...
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It looks like the upcoming earnings call referred to by CNET is the last time that Yahoo will depend in external search revenue to make its numbers. Once Yahoo acquires Overture the revenue numbers all show up on the bottom...
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The government watchdog group in Britain, set up to monitor and enforce a new anti-spam measure that comes into force in December, needs more powers and wider authority, according to a group of ministers of parliament. Interestingly, the group will...
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LookSmart is still a player, but the loss of MSN as a syndication partner is a huge blow. The Reuters article mentions that discussions are underway with Ask Jeeves and AOL, but no specifics are given. The fact that LookSmart...
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