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October 6th, 2003
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DMA to FCC: Drop DeadThe Direct Marketing Association has opted not to help in the strangling one of the most annoying of...In-Flight Craziness Gets Ad Exec HandcuffedFurther confirming widespread belief in the mental instability of advertising professionals, one British ad executive found himself handcuffed...Industry Leaders Debate Phylogeny of DMersThe head of the large and truculant American Postal Workers Union called large direct mail companies "vermin" in...LasVegas.com Launches Ad CampaignLasVegas.com, the one-year-old Las Vegas destination site has launched an ad campaign to promote the site. AdWeek reports....Figuring the Value of Contextual AdvertisingFredrick Marckini argues at ClickZ that contextual advertising is part of consumers' inquiry process, which isn't limited to...Eastern Seaboard Sees Greater Web Ad TrafficAdvertising.com released a regionality study that shows that the states from Delaware to Georgia have the most Internet...DoubleClick CEO Kevin Ryan Waxes Positive About Online MarketIn this MediaPost interview by Madison Avenue Consultants President Tim McHale, DoubleClick CEO Kevin Ryan discusses DoubleClick's shift...TiVo Faces Challenge to Take PVR to the Next Level of ValueAd Age's editor Scott Donaton is confident digital video recorders (DVR) will reach critical mass and eventually reshape...Brits Are Surfing the Net More Through Their MobilesBritons are downloading three times as many web pages on their cell phones this year as last, some...NYT Online Editor Contemplates BlogsAt a Harvard blogfest, the editor of the New York Times was pressed to say why it was...Searching for Q3 Profits at YahooIt looks like the upcoming earnings call referred to by CNET is the last time that Yahoo will...MPs to Stiffen Upper Lips, Spam Regs, US CongressThe government watchdog group in Britain, set up to monitor and enforce a new anti-spam measure that comes...Looksmart, MSN to Part WaysLookSmart is still a player, but the loss of MSN as a syndication partner is a huge blow.... |