The format of the competition, dreamed up by These4Walls and sponsored by Lycos, is a race, where the winner will be the person/company who drives the most traffic to their own allocated domain over a period of 6 weeks using...
continue reading »
Internet.com editor Rebecca Lieb points out that marketers - or at least the caricatures of a real marketer, as portrayed by cunny-thumbed trade groups like the Direct Marketing Association (DMA) - are quickly becoming juicy targets for populist politicians. Now...
continue reading »
In his third part of the three-part series on holiday search marketing, Kevin Lee, explores learnings on optimizing the landing page designed to judo search listing clickers into buyers. ClickZ reports....
continue reading »
When AOL's Lisa Brown said that the huge Internet service provider was going to launch a separate service for blacks, it appears she was mistaken. Hopes had risen that online advertisers would finally be able to segment within the black...
continue reading »
The more time a person spends online, the more likely they are to be affluent. In a new study looking at affluence and media usage, comScore Media Metrix found that users with household incomes of more than $100,000 spent about...
continue reading »
Online spending continued its voracious growth rate, growing by about a quarter to about $37 billion in the first nine months of 2003. Where in years past, this growth rate multiplied against a small starting figure didn't have a great...
continue reading »
Bryan Eisenberg, CEO of Future Now, posted a primer on using keywords and maximizing their response rates relative to sales. ClickZ reports....
continue reading »
About two out of five senior business executives say that the Internet is the most important source for their business information and news. The new study by Forbes and GartnerG2 found that roughly half of respondents said that they were...
continue reading »
Volvo's campaign to promote its new XC90 SUV has garnered data on 33,000 potential buyers. Business 2.0 reports. Steve Hall posts....
continue reading »
Naughty lingerie purveyor, Frederick's of Hollywood, has hired 411web to manage online marketing efforts. AdWeek reports. Steve Hall posts....
continue reading »
Anne Holland reports from last week's Shop.org show that multi-channel marketing is still a huge operational challenge for most retailers. One speaker had to bribe her IT guys to get her analytics project done. Moral of the story: multi-channel operations...
continue reading »
In this first kid-focused ad campaign, designer Tommy Hilfiger has teamed with Nick.com and Omnicom's Organic to develop a three month online campaign to promote its footwear to kids 6-12. AdWeek reports. Steve Hall posts....
continue reading »
VeriSign has confirmed it will shut down its Site Finder service in response to requests from the Internet Corporation for Assigned Names and Numbers. Internet Advertising Report reports. Steve Hall posts....
continue reading »
U.K. based tailor Lutwyche Bespoke has launched a viral video that will soon be turned into a television spot. Revolution reports. Steve Hall posts....
continue reading »
Gerard Manning at Searchengineposition thinks he has discerned a pattern in Yahoo decisions and announcements. Parsing Yahoo's past timing relative to earnings announcements, Manning predicts that Yahoo will make some dramatic changes on Tuesday October 14th. Changes might include the...
continue reading »
The Internet Advertising Report writes on Google's upcoming changes in the AdWords algorithm to broaden matching options. The Google email sent to account holders is a pre-announcement stating the changes will "...expand the scope of broad matching and offer you...
continue reading »
