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October 2nd, 2003
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4As Pushing FTC to Bust NielsenThe American Association of Advertising Agencies (4As) filed a confidential inquiry with the Federal Trade Commission (FTC) to...Leo Burnett President LeavesBob Brennan, president of Leo Burnett and a one-time key member of the small, subversive Interactive Marketing Group...FCC asks DMA to Hand Over its own Whipping SwitchIn a move reminiscent of a father asking the son to "go outside and find me a switch,"...Coke's Kruse Speaks of Online Promotions, TeensiMedia interviews Carol Kruse, Coca-Cola's group director for interactive marketing. The beverage company has been using online media...iMedia Timeline Gives Basic Industry OverviewiMedia started offering a significant event news timeline, starting in Q2 2002. The archive can be sliced by...Telemundo to Help Yahoo Get Personal with HispanicsContinuing the trend of large sites and portals trying to break into the burgeoning Hispanic market, Yahoo announced...Yahoo Settles Bad Faith Telemarketing ClaimsYahoo settled claims against it that it violated its own privacy policy when it started exploiting telephone numbers...CA Law Sows Doubt Throughout Permission List IndustryEmail direct marketers are wringing their hands now that a new California state law seems to make it...Yahoo's Small Biz Portal Sells Even Rivals' ServicesYahoo is pushing its small business marketing efforts by creating a marketing portal with many online services, including...Zentropy Trims LA OfficeZentropy downsized its Los Angeles staff about 15 percent. Its other seven offices were unaffected. AdWeek reports....Northwest Airlines Launches E-Services CampaignTo combat the drought of business air travelers, Northwest Airlines has launched a new ad campaign to promote...InterActiveCorp Doing a Google Dance?CitySearch may have been ahead of its time. Back when it launched, the challenge of amassing local advertisers...Stop Pops: A Guide to Pop-up KillersPopUpCop, iHatePopups, PopSubtract, PopNot, Popup Dummy...the names say it all. This article offers a brief review of some...MarketingWonk Monthly IntroducedMarketingWonk introduced this morning a new monthly version of its news and commentary. The PDF document contains specially-prepared...Edison Research Concludes Internet Multimedia Users Prefer Ads to Paying for ContentFifty million Americans used online video and/or audio in July, and a survey of 2,000 of them found... |