Jim Hedger, a search engine optimizer (SEO) and industry writer, feels that Google's pagerank algorithm is losing its edge, as spammers and pushy SEOs manipulate results. The article mentions Kaltix and some other relevancy boosting technology. However, all this discussion...
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The American Association of Advertising Agencies (4As) filed a confidential inquiry with the Federal Trade Commission (FTC) to instigate an investigation into alleged anti-competitive behavior of Nielsen Media Research. Members of the 4As have chafed over a three to five...
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Bob Brennan, president of Leo Burnett and a one-time key member of the small, subversive Interactive Marketing Group that first sparked the ad giant's forays into online media, stepped down in what has become a fairly regular management turnover for...
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In a move reminiscent of a father asking the son to "go outside and find me a switch," the Federal Communications Commission (FCC) has asked the Direct Marketing Association (DMA) for a copy of the National Do-Not-Call Registry so that...
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iMedia interviews Carol Kruse, Coca-Cola's group director for interactive marketing. The beverage company has been using online media especially for extending and increasing the interactivity of promotions. Coke has shown particular success in attracting teens online. iMedia reports....
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iMedia started offering a significant event news timeline, starting in Q2 2002. The archive can be sliced by date or by topic. It contains about five to eight items per month. Tig Tillinghast reports....
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Continuing the trend of large sites and portals trying to break into the burgeoning Hispanic market, Yahoo announced today that it will partner with Telemundo to move its personals listings into the Latin American community. CNET reports....
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Yahoo settled claims against it that it violated its own privacy policy when it started exploiting telephone numbers of users who previously were led to believe that information would not be distributed. The case reveals a weakness in the armor...
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Email direct marketers are wringing their hands now that a new California state law seems to make it difficult or impossible to create or sell lists - at least until it gets overturned by a court. The legislation's author said,...
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Yahoo is pushing its small business marketing efforts by creating a marketing portal with many online services, including paid inclusion ad placements with rival web sites. Taking a more neutral approach, Yahoo hopes to become the interface through which small...
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Zentropy downsized its Los Angeles staff about 15 percent. Its other seven offices were unaffected. AdWeek reports....
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To combat the drought of business air travelers, Northwest Airlines has launched a new ad campaign to promote its new planes, new terminal and a new reservation system. Star Tribune reports. Steve Hall posts....
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CitySearch may have been ahead of its time. Back when it launched, the challenge of amassing local advertisers efficiently drove CitySearch and Microsoft Sidewalk to the brink of ruin. Now with Google's ability to target ads topically and locally may...
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PopUpCop, iHatePopups, PopSubtract, PopNot, Popup Dummy...the names say it all. This article offers a brief review of some of the leading software for putting the power in users' hands to control these often annoying ads. NewsFactor reports. Rick Bruner posts....
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MarketingWonk introduced this morning a new monthly version of its news and commentary. The PDF document contains specially-prepared summaries from the unblinking eye of the MarketingWonk news desk, allowing executives to quickly come up to speed on the month's developments....
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Fifty million Americans used online video and/or audio in July, and a survey of 2,000 of them found that they prefer a TV-like ad-supported model over paying for content. That was just one of the conclusions of recently released research...
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