Where Microsoft once filtered the Overture contextual ads that appear in MSN's "Sponsored Sites" section - often stripping out the smaller advertisers - it now allows all Overture listings to appear. The move comes in an effort to make the...
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A closely-watched annual agency-client survey - to be released later today - will show a continuing downward spiral of faith in advertising and ad agencies. Many of the measures of client-agency faith, goodwill and trust are at near-record lows. Most...
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The New York Times takes a closer look at the sporting goods industry as a means of detecting the "Amazon effect," the business impact that occurs when the e-tail giant decides to enter into a new niche, scattering competition, but...
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With five out of six cruise purchasers finding and considering their trip options online, sites have sprung up to help buyers through this process. This illustrates an increasing trend with high-ticket and high-consideration purchases, where the decisive information and feedback...
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First, there was the lawsuit that forced search engines to stop intermingling paid listings with the real search results. Now, the same Ralph Nader-backed group, Commercial Alert, is leveling its legal guns at television, making a very similar case. AdWeek...
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MarketingWonk's Martina Zavagno interviewed the creator of Nike's new online advergame that is based on their extremely popular "Tag" TV commercial. Through Spanish agency DoubleYou, "Tag" has become an interactive game on Nikeplay.com, a web site that also allows...
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Coke plans to use GPS to locate contest winners. Indystar.com reports. Tom Hespos comments....
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AOL has launched AOL Latino, a new service developed specifically for the Hispanic audience. MediaPost reports. Steve Hall posts....
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Roy Young interviews prominent marketing theorist and pundit Watts Wacker. The conversation careens through the state of marketing today and its status among other company departments, to Count Basie, Dilbert and untruths told by Krispy Kreme managers in the South....
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"Shoehorning" in search engine optimization circles is the practice of cramming a desired search term into the actual content of a site. It can be fairly effective in helping out search engine rankings, but there are some subtleties to doing...
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Overture launches in Austria and Switzerland, a natural expansion, increasing the velocity with which the search competition is heating up in the smaller developed countries. Kevin Lee reports on a press release....
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Marketers spend billions of dollars every year developing and advertising taglines hoping consumers will remember them, understand them and act on them. That may soon change. According to a recent study by Emergence, most of that money is wasted with...
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Looksmart is joining the auction based paid placement marketplace with a new paid placement product. The paid listings will be shown on Looksmart as well as syndicated on several partner sites. Previously, Looksmart paid placement sponsored listings were non-auction listings...
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