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October 2003
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Marketers: Ads, Agencies Decline in ImportanceA closely-watched annual agency-client survey - to be released later today - will show a continuing downward spiral...Amazon's Impact on Niches: Fear and OpportunityThe New York Times takes a closer look at the sporting goods industry as a means of detecting...Regardless of Purchase Origin, Cruise Decision Made OnlineWith five out of six cruise purchasers finding and considering their trip options online, sites have sprung up...Group that Cowed Search Engines Targets TVFirst, there was the lawsuit that forced search engines to stop intermingling paid listings with the real search...Getting Behind the Scenes at DoubleYou, Nike's Online ShopMarketingWonk's Martina Zavagno interviewed the creator of Nike's new online advergame that is based on their extremely popular...Coke using GPS to locate prize winnersCoke plans to use GPS to locate contest winners. Indystar.com reports. Tom Hespos comments....AOL Launches Hispanic Online ServiceAOL has launched AOL Latino, a new service developed specifically for the Hispanic audience. MediaPost reports. Steve Hall...Watts Wacker 'Futures' MarketingRoy Young interviews prominent marketing theorist and pundit Watts Wacker. The conversation careens through the state of marketing...'Shoehorning' Can Help Site Rankings"Shoehorning" in search engine optimization circles is the practice of cramming a desired search term into the actual...Overture's European Country Portals ExpandOverture launches in Austria and Switzerland, a natural expansion, increasing the velocity with which the search competition is...New Study Says Taglines Are UselessMarketers spend billions of dollars every year developing and advertising taglines hoping consumers will remember them, understand them...Looksmart Joins P4P FrayLooksmart is joining the auction based paid placement marketplace with a new paid placement product. The paid listings...Pundit: Google May Be BrokenJim Hedger, a search engine optimizer (SEO) and industry writer, feels that Google's pagerank algorithm is losing its...4As Pushing FTC to Bust NielsenThe American Association of Advertising Agencies (4As) filed a confidential inquiry with the Federal Trade Commission (FTC) to...Leo Burnett President LeavesBob Brennan, president of Leo Burnett and a one-time key member of the small, subversive Interactive Marketing Group...FCC asks DMA to Hand Over its own Whipping SwitchIn a move reminiscent of a father asking the son to "go outside and find me a switch,"...Coke's Kruse Speaks of Online Promotions, TeensiMedia interviews Carol Kruse, Coca-Cola's group director for interactive marketing. The beverage company has been using online media...iMedia Timeline Gives Basic Industry OverviewiMedia started offering a significant event news timeline, starting in Q2 2002. The archive can be sliced by...Telemundo to Help Yahoo Get Personal with HispanicsContinuing the trend of large sites and portals trying to break into the burgeoning Hispanic market, Yahoo announced...Yahoo Settles Bad Faith Telemarketing ClaimsYahoo settled claims against it that it violated its own privacy policy when it started exploiting telephone numbers...CA Law Sows Doubt Throughout Permission List IndustryEmail direct marketers are wringing their hands now that a new California state law seems to make it...Yahoo's Small Biz Portal Sells Even Rivals' ServicesYahoo is pushing its small business marketing efforts by creating a marketing portal with many online services, including...Zentropy Trims LA OfficeZentropy downsized its Los Angeles staff about 15 percent. Its other seven offices were unaffected. AdWeek reports....Northwest Airlines Launches E-Services CampaignTo combat the drought of business air travelers, Northwest Airlines has launched a new ad campaign to promote...InterActiveCorp Doing a Google Dance?CitySearch may have been ahead of its time. Back when it launched, the challenge of amassing local advertisers...Stop Pops: A Guide to Pop-up KillersPopUpCop, iHatePopups, PopSubtract, PopNot, Popup Dummy...the names say it all. This article offers a brief review of some...MarketingWonk Monthly IntroducedMarketingWonk introduced this morning a new monthly version of its news and commentary. The PDF document contains specially-prepared...Edison Research Concludes Internet Multimedia Users Prefer Ads to Paying for ContentFifty million Americans used online video and/or audio in July, and a survey of 2,000 of them found...These4Walls Launches World's First Viral Marketing RaceThe format of the competition, dreamed up by These4Walls and sponsored by Lycos, is a race, where the...Idiot Marketers Drawing Ire of Populist PoliticosInternet.com editor Rebecca Lieb points out that marketers - or at least the caricatures of a real marketer,...Optimizing the Landing PagesIn his third part of the three-part series on holiday search marketing, Kevin Lee, explores learnings on optimizing...AOL's Plans for Blacks Still Pretty VanillaWhen AOL's Lisa Brown said that the huge Internet service provider was going to launch a separate service...Rich Use Web More, Best Place to Find ThemThe more time a person spends online, the more likely they are to be affluent. In a new...E-Economy Now Huge Factor, Still Growing QuicklyOnline spending continued its voracious growth rate, growing by about a quarter to about $37 billion in the...Optimizing KeywordsBryan Eisenberg, CEO of Future Now, posted a primer on using keywords and maximizing their response rates relative...More CXOs Use Web for Key InfoAbout two out of five senior business executives say that the Internet is the most important source for...Volvo's 'Winning Drive' Campaign A SuccessVolvo's campaign to promote its new XC90 SUV has garnered data on 33,000 potential buyers. Business 2.0 reports....Frederick's of Hollywood Hires 411webNaughty lingerie purveyor, Frederick's of Hollywood, has hired 411web to manage online marketing efforts. AdWeek reports. Steve Hall...Shop.org Trade Show ReduxAnne Holland reports from last week's Shop.org show that multi-channel marketing is still a huge operational challenge for...Tommy Hilfiger to Launch First Kid Focused CampaignIn this first kid-focused ad campaign, designer Tommy Hilfiger has teamed with Nick.com and Omnicom's Organic to develop...VeriSign Caves to ICAAN DemandsVeriSign has confirmed it will shut down its Site Finder service in response to requests from the Internet...U.K Tailor Lutwyche Bespoke Launches Racy Viral VideoU.K. based tailor Lutwyche Bespoke has launched a viral video that will soon be turned into a television...Search Engine Psychic Fortells Yahoo ActionsGerard Manning at Searchengineposition thinks he has discerned a pattern in Yahoo decisions and announcements. Parsing Yahoo's past...Google Broadens the Broad MatchThe Internet Advertising Report writes on Google's upcoming changes in the AdWords algorithm to broaden matching options. The...Reporters, Privacy Advocates, Off the Mark on GoogleThe sometimes luddite New York Times printed another piece generating a privacy hysteria regarding an innocuous Google practice....Distressed Polaroid to Distressed HavasDistressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came...DMA to FCC: Drop DeadThe Direct Marketing Association has opted not to help in the strangling one of the most annoying of...In-Flight Craziness Gets Ad Exec HandcuffedFurther confirming widespread belief in the mental instability of advertising professionals, one British ad executive found himself handcuffed...Industry Leaders Debate Phylogeny of DMersThe head of the large and truculant American Postal Workers Union called large direct mail companies "vermin" in... |