Slingshot adds $2MM in billings Greyhound Bus Lines chose Dallas-based full service agency Slingshot LLC for its $2 million...
People who get a kick out of driving celebrity cars can go to Audi's web site (in German),...
MarketingProf's Adam Smithline writes that the new Bayesian and challenge-response email filters will winnow down most email lists...
In an annual review of brand loyalty, three online brands made the top 25. The survey of 16,000...
In the very competitive online travel segment, Travelocity is hoping to stay ahead by launching a 48-hour sale...
With six weeks remaining in the current ban on Internet taxes, the House of Representatives plans to vote...
Lisa R. Schaertl writes an important piece on how copywriters and others can avoid the "approval death spiral"...
E-commerce companies face a type of horizontal distribution consolidation that goes beyond even the typical business-to-business distribution oligopolies...
Earthlink will sponsor college football this upcoming season to promote its spam-blocking and pop-up blocking abilities, featuring a...
James Hering's ClickZ column reviews some online campaign optimization methods and signals the official end to the period...
Ad Age reports that, despite an effort to self mediate, the Association of American Ad Agencies (4As) and...
ABC will use CheckM8's rich media development system to design, produce and track campaigns for local and national...
Burst Media, the only online network to pass the BPA International audit process, passed again for its fourth...
Tom Hespos comments on the potential usefulness of an online upfront process, noting that the offline version came...
Editor and Publisher has announced plans to expand its print coverage in a peculiar way. Calling this an...
Channel Seven Senior Editor Zach Rodgers published an investigative piece today exploring what exactly happened to the $5.8...
The Web Marketing Association awarded Disney's "Hot Shot Business" best of show for the 2003 WebAward Winners. More...
After a week of testing, Verisign is officially launching Site Finder, its automated typosquatting product for redirecting users...
Zenith Optimedia forecasts a 3.2 percent increase in both U.S. and worldwide media expenditures, reaching $148 billion and...
As delegates prepare for a United Nations-backed summit on the future of Internet addressing and other standards, a...
The National Do Not Call Registry that takes effect in October brings with it several additional regulatory measures...
The Digital Millennium Copyright Act (DMCA)- passed by Congress in a fit of piracy pique at the same...
Jim Meskauskas writes a state-of-the-Internet address as it pertains to retail, both online and offline. While direct marketers...
iMedia interviews Nextel's vice president of new channels, Peter Taddeo, who indicates the firm uses online media primarily...
The California legislature passed a law that allows Californians to sue companies sending them unsolicited marketing emails, unless...
Ford's foray into the online world with its campaign for the new F-150 pickup has been a success,...
In a rare move, the Senate voted to scrap proposed executive branch rules allowing media companies to expand...
Following the DMA's embarrassing non-attempts to regulate spam, a group of leading ISPs, anti-spammers and email marketers met...
VeriSign is taking heat for its recent decision to redirect web traffic to their own site when users...
Following its online launch for the R Series, Volvo launched a 14-week integrated digital marketing campaign for its...
Rick Bruner points out that the Hilton New York, the site of the upcoming Ad-Tech conference is almost...
Just when you thought reality was getting out of hand, now sick and twisted "reality" games come to...
Overture launches in spain, creating opportunity in marketing to spanish speakers. Costs per click on equivalent words are...
"7 years later" is the first interactive movie developed by Scholz & Volker for Mercedes-Benz. Emotionally engaging, with...
In an interview by Joseph Jaffe, Rob Norman, chairman of media communications agency Mediaedge:cia UK, says he thinks...
AOL announced that its new software version will be 99 percent media type compliant and 100 percent IAB...
AdWeek Magazines announced yesterday the layoff of five staff members as a result of the continuing softness in...
The Bush administration has extended the agreement with Internet domain name regulatory body, ICAAN, for three years. CNET...
Yesterday, the U.S. House of Representative voted to permanently extend the temporary moratorium on Internet taxation which was...
Democratic U.S. Senator Barbara Boxer Claims Verizon and SBC are acting in a hypocritical manner by refusing to...
According to an InsightExpress survey, the percentage of consumers who pay at least one bill online has jumped...
At an address Wednesday at the Banc of America Securities Conference, Yahoo CFO Sue Decker said sponsored search...
In this CBS MarketWatch piece, Terry Semel's road from Hollywood bigshot to Technology CEO is covered. Marketwatch reports....
Today, French holding company Havas announced a loss of $65 million during the first half of 2003. This...
Today, spam-fighting company Cloudmark announced a new email rating system to counter complaints that some anti-spam software filters...
Amazon is suing 11 online marketers for using its name improperly, tricking unsuspecting consumers into believing they are...
Joining the free to fee trend, MSN's Hotmail will cease to offer free access to its email system...
While it will address technical concerns, VeriSign said today it will stick with its controversial plan to redirect...
MSN adds additional Overture results in the right rail. Kevin Lee comments on a SearchEngineWatch story....
Newsletter and email marketing subscribers don't seem to be bothering to unsubscribe, but rather delete their unwanted publications...
|
