|
|
|
Home »
Archives »
September 2003
« Previous Entries · · Next Entries »
Ad Research Group Gets Non-research HeadIn an attempt to re-focus the Advertising Research Foundation's (ARF) efforts on selling the benefits of advertising to...Astrazeneca Sees Big Jump from Little Online IncreaseIn the latest example of the Internet Advertising Bureau's (IAB) serios of Cross Media Optimization Studies (XMOS), Astrazeneca...National Geographic Wins Site Design AwardNational Geographic won the Best of Festival award for its web site design at the 2002 International Web...Anti-Adware Product Routs Out Ad SoftwareFeeding on publicity from the recent legal ruling giving sanction to adware pop-up advertising, interMute, a Massachusetts software...China's Spam Blockage Less than AdvertisedSilicon.com published a story (repeated by CNET) about China blocking several spam domains, interpreting it as a "major...Anti-Anti-Spam Group Gets Self in Legal TroubleEmarketersAmerica.org, a front group for anonymous "marketers" targeting anti-spam groups, got itself into a legal hole when it...Barnes & Noble to Stop Selling EbooksBarnes & Noble stopped selling ebooks. Purchasers have about three months to download their previous purchases. The country's...Blogger 'Pro' Version to Be DiscontinuedEv Williams, founder of Blogger, wrote an email to customers of Blogger Pro to say that the Pro...RSS, 'The Email Killer,' But Maybe for RealLockergnome's Chris Pirillo makes the best case yet for why RSS is going to be an essential counterpart...FoxSports Lets Readers IM Stories to FriendsIf you can email stories to friends, why not be able to send the links via instant messaging...The Inktomi Web ExpandsFor those of you not already doing XML paid inclusion with Inktomi, you now have more reasons to...Overture Europe, Many Languages, Many MarketsOverture is expanding into Europe heavily and Jim Hedger provides a revenue analysis of Overture's Continental prospects. However,...McCann's Kent Tilts at 'Integration' WindmillIn Joseph Jaffe's interview with the chairman and CEO of Universal McCann, he presses Robin Kent on the...Overture-Homestore Deal Opened to ViewIt's always fun to get the insider's veiw on any industry deal. Blanche Evans at the Realty Times...Nissan Launches Affinity Program For New MaximaNissan launched a PDA based ad campaign on an AvantGo channel called The Maxima Mobile Concierge. The channel...Record Industry Hates File Traders, Likes File TradingWired has an interesting article on a company called BigChampagne, which has created a business by tracking P2P...Reebok's Fireman Details PromotionsiMedia interviews son-of-the-chairman and Interactive Marketing Director Marc Fireman, detailing some of Reebok's online promotions and Fireman's contention...Business Weblogs Catch OnThe Washington Post discusses the notion that blogging can further support business goals. Blogger co-creator Meg Hourihan says...The Pros and Cons of RSS AdvertisingMore analysis from Lockergnome about the RSS trend, specifically whether advertising threatens to pollute the channel. Rick Bruner...Yuppies Give Way to 'Tireds'The 'Tired' is the new Yuppie. Tired stands for Thirtysomething Independent Radical Educated Drop-out. Aside from being a...AdBusters Launches blackSpot Sneaker, Fights NikeIn a viral blast out of nowhere comes blackSpot sneakers. Social activist, Adbusters, has launched a campaign to...Your Ads Are Better Than ThisCommunist Czechoslovakia was never a land of milk and honey. These communist-era ads for milk, honey, fruit, vegetables...Small Sites Losing Foothold in Online Ad MarketAccording to IAB 2002 data, advertisers have reversed their trend of spending more money on smaller sites, and...B2B Email Marketing Poses Special ChallengesThis piece examines the challenges of business-to-business email marketing, including the fact that business lists typically grow more...ITV Company: ITV Is Great, on the Way (Again)Interactive television is on the verge of rapidly becoming extremely popular, according to BrightLine Partners, a company that...'Ad-ID' Standard Faces Old Adoption HurdlesThe digital ad tagging system developed by the Association of American Ad Agencies (4As) and the Association of...Labour MPs: U.S. Constitution Is Anti-Spam Hold-upProfessing surprise that their new European Union (E.U.) law mandating a double opt-in email policy for all companies...Contextual Ads Face Performance IssuesConfirming what some targeting experts suspected, Google's contextual advertising system does not perform as well as traditional search...Operator's License Proposed For Internet UsageThere are some that feel a license should be required prior to using the Internet. According to one...Sprinks, Google and Overture ComparedClickZ reviews some experimentation and resulting learnings with a publisher's use of Google's AdSense, Sprink's ContentSprinks and Overture's...PointRoll Delivers Great ROI for Wyndham Hotels on Tight BudgetWyndham Hotels called on Range Online Media to increase business at its Caribbean chain of resorts. Budget was...Travelocity Narrows Agency SearchFrom 15 selected agencies, Travelocity narrowed its $30 million, online-heavy account to four, possibly five contenders. One agency...Sci-Fi Channel Seeks Viral Clips for New TV ShowAs further evidence of Internet culture is merging with the mainstream the Sci-Fi Channel is tonight launching a...Spyware SucksThe Public Radio International's business program Marketplace highlights the consumer backlash against adware and spywear programs. ...McDonald's Has Lost Its MindMcDonald's in Canada is experimenting with a very weird cross-media marketing campaign that directs viewers of an almost...Flashmob Origins Discovered: Nutty 'Geo-Caching' HikersThe origins of flashmobs - the surrealist gatherings of Internet-organized groups of irony thrill seekers - have been...CNET Even Dumber than MarketingWonkCompounding what we previously thought had been the stupidest trade magazine branding blunder in recent memory, CNET's News.com...Ad Buyers: TV Got Worse, Please Take More of our Clients' MoneyIn an apparent industry-wide effort to prove the adage "You can only fool some of the people some...Magic Proportion for Online Media: Ten PercentA recent analysis completed by Marketing Evolution for the IAB found an increase in online budget from four...Double Opt-in Isn't Always Black and WhiteClickZ's Ben Isaacson suggests there may be some gray area between opt-in and double opt-in email addresses, and...Director of Biggest Public Online Budget to Step DownThe director of the largest public interest online advertising budget, White House Office of National Drug Control Policy...Emailers, ISPs Meet to Make PeaceAttempting to figure out how to co-exist without destroying one another, Internet service providers, anti-spam advocates and email...New Twist to 'Do Not Spam List' IdeaRobert Loch comments on Global Removal's new anti-spam service where people pay to be removed from spam lists....Nielsen//Net Ratings to Measure Hispanic AudienceYupiMSN, the Spanish-language service of MSN, tapped Nielsen/NetRatings to measure its audience. This is in response to the...AOL May Be Dropped From Corporate MastheadAcknowledging AOL as the ball and chain around the foot of AOL Time Warner, Miller will ask for...Big Brands Find Porn, Pull AdsFinding themselves in the company of porn marketers, several large brands pulled ads running on ABCSearch.com. Attempts to...Studios Told Pirated Movies Come from the InsideA study shows that 80 percent of the full-length Hollywood movies found on file sharing systems on the...Vanity Based Dating Site LaunchesWith the tagline, "Survival of the Prettiest", Vanity Date recently launched providing hot singles with what they really...Former DART SVP Saridakis Now PointRoll COOChristopher Saridakis, co-founder of DoubleClick's DART technology division and a former senior vice president at that company, has... |