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September 2003
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Congress Hears that Domain Registrations too Easy for FraudstersA hearing on domain registration problems yesterday showed general agreement among those testifying that it's quite easy for criminal enterprises and other fraudsters to register domains with fake names and billing information. One speaker said, "The Whois database is substantially... continue reading »Car Advertisers Moving Away from TVCar dealership advertisers are reducing their use of television, according to a National Automobile Dealers Association survey. Traditionally, local car dealers have used newspapers as their primary media choice, and that hasn't changed very much, representing 53 percent of current... continue reading »Accountability Scares AgenciesAgencies and the heads of marketing trade associations are expressing their unease with clients' new-found adherence to the principle of making ad agencies accountable to actual performance. In a world in which ad performance measuring has been considered appropriate only... continue reading »RSS Nice, Not PerfectInternet.com's interactive marketing editor published a piece today explaining just why Really Simple Syndication (RSS) feeds may help publishers thwart spam filters, but this one also puts together a creditable list of the downsides. ClickZ reports.... continue reading »ABC to Launch Web-Only NewsABCnews.com will broadcast an Internet-only news feed with Alina Cho as anchor. The half-hour of programming will come at 12:30 ET, the peak viewing time for ABC's existing video feed service through RealNetworks. Reuters reports.... continue reading »Verisign to Redirect 'Trash Traffic'Currently, when an incorrect address is entered into a browser, the user is directed either to a 404 page or to an MSN or AOL search page. This could soon change. This traffic referred to as "trash traffic" is now... continue reading »Trade Groups Focus on SearchClickZ's Kevin Lee lists the main search marketing trade groups, listing their priorities, membership trends and types of activities and services. New to the list is the Search Engine Marketing Professional Organization (SEMPO), a search-specific trade group.... continue reading »E-commerce Brings Liquidity to Art MarketplaceIn an art world in which living in a big city was almost necessary to be taken seriously, the web is opening up a once-closed market to rural artists, craftsmen and ethnic folk culture artisans. The story linked above, taken... continue reading »Cybersquatter Gets BustedJohn Zuccarini, hated cybersquatter and owner of thousands of domains names consisting of misspelled addresses of popular websites, could be off to prison. Zuccarini has been arrested under a new law making it illegal to redirect traffic to pornographic or... continue reading »Gaffney: Search Marketing a 'Love Affair'For a guy who works for Peppers and Rodgers, John Gaffney's take on search engine marketing seems puzzling. He thinks "the current love affair with search-engine marketing could be dangerous." Revolution Magazine reports. Kevin Lee comments.... continue reading »Challenge-Response Emails Liked, ShunnedE-Commerce Times covers the advent and widely-held ambivalence about the challenge-response method of reducing unwanted email. The new systems force emailers to confirm - via simple questions not unlike a police sobriety test - that they are indeed humans before... continue reading »Gee, It's Just Like a Commercial, But 'Real Life'Beautiful women shill booze at trendy night clubs by pretending to be ordinary customers. Dopey men fall for it every time. NY Observer reports. Rick Bruner posts.... continue reading »Happy Birthday, GoogleThe BBC reports that Google's five-year birthday is September 7th, though Rick Bruner observes last year Google celebrated it on September 27th. We're covering our bases either way wishing them Happy Birthday today.... continue reading »Register.com Settles Class Action Suit; Get Your $5 CouponA litigious jerk sues Register.com over its prior "coming soon" practice of linking newly registered domains back to its own site, and all we get is a lousy $5 coupon. InfoWorld reports. Rick Bruner comments.... continue reading »Where Walmart Leads with RFID, Others Will FollowCNet reports that Wal-Mart's adoption of RFID will push the whole consumer product goods industry to follow. Olivier Travers comments that this should eventually lead to online applications valuable for consumers and marketers, in domains such as CRM and product... continue reading »Judge Rules Pop Ups LegalIn a major blow to consumers, Alexandria VA District Judge Gerald Bruce Lee has ruled pop up ads to be "legal". Lee ruled in favor of WhenU, which had been sued by U-Haul last year for violating trademarks and copyrights.... continue reading »Web Used to Market Hallucinogenic to AdolescentsHopefully, Google will pull these ads According to the DEA, the web is being used to market Salvia Divinorum, a legal, but highly psychoactive, drug to young adolescents. Since Salvia Divinorum, or any of its active ingredients are not specifically listed in... continue reading »Online Group Study: Online is Great (for Political Ads)The Online Publishers Association (OPA) and University of Connecticut's Center for Survey and Research Analysis conducted a survey showing two thirds of voters will likely turn to the Internet to research political candidates. IAR reports.... continue reading »Demand For Online Media ClimbsIn a recent survey of media professionals by Insight Express and MediaPost, online media and cable are expected to see significant growth in the coming months. MediaPost reports. Steve Hall posts.... continue reading »Warner Home Video's Wokosin: Take Risks OnlineiMedia interviewed Warner Home Video's interactive marketing chief, Mike Wokosin. Topics ranged from online returns to rich media, although Wokosin provided few specifics from Warner's experiences. iMedia reports.... continue reading »Setting Limits on the Cost of a ClickiMedia's Kevin Ryan ticked off some of the recent research in search trends and effectiveness, but more interestingly, displayed a method for evaluating the price levels at which clicks become too expensive for different advertisers.... continue reading »Leap Wireless to Butler ShineButler Shine took the Leap wireless account, the teen-focused subsidiary of Cricket Communications. The company, now in bankruptcy, was the last of three recent bankrupt companies conducting online marketing to run new agency searches. Hopefully, the Butler people asked for... continue reading »Small Newspaper Reduces Printing, Goes OnlineMany newspapers have added the online model to their publishing efforts. Few, though, have stopped printing dead tree editions. Kansas' Hesston Record has done just that. Lawrence Journal-World reports. Steve Hall comments.... continue reading »IAB Set to Release New XMOS Research TomorrowThe Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's IAB Advertiser Forum in NYC. MediaPost reports, pretending the industry is in suspense to see whether the results are positive or negative.... continue reading »Using the Web to Reach the People Who MatterIn his latest iMedia column, Joe Jaffe discusses how marketers can tap into trends like weblog marketing, viral marketing and ad targeting to reach the people who have the most sway over others in their sphere of influence. Rick Bruner... continue reading »Why MarketingWonk 'Screwed the Pooch' on PRRick Bruner discusses the PR strategy around the now-infamous "Screw the Pooch" press release for members of MarketingWonk's I-PR discussion list.... continue reading »Yahoo Hires Bouchez Kent For HotJobsYahoo has awarded an assignment to New York's Bouchez Kent & Co. for its online job service, HotJobs. Ad Age reports. Steve Hall posts.... continue reading »AOL Europe Growing FastThe NYT reports that AOL America could learn a few things from its European counterpart, where the network has position itself more aggressively as an ISP, providing it wholesale rates on broadband service, among other things. Rick Bruner posts.... continue reading »Yet Another Video Email TechnologyRevolution Magazine reports on a new video email technology called TrailerMail, developed by Lawton eMarketing. TrailerMail is going down the path forged by Radical Mail, MindArrow, and others who have washed ashore the rocky cliffs of Video Email. The big... continue reading »Domains Sell for $1 millionA company made out like a bandit, selling four prime domain names for $1 million plus royalties and consulting fees. CircleID reports. Keith Pieper comments.... continue reading »We Screwed the Pooch: Up2Speed Changes Name to MarketingWonkTop 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com. (You have to click through to read the whole sorry press release.)... continue reading »Read the Press Release Banned by PR Newswire, BusinessWirePR Newswire and BusinessWire both refused to run our press release titled "Top 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com." Rick Bruner scurrilously mocks them.... continue reading »Murdoch Predicts Rise in PVR PenetrationAt Morgan Stanley's global media and communications conference in Boston on Monday, Rupert Murdoch said he expects satellite companies to start giving away personal video recorders (PVRs) for free, or at a vastly reduced cost, as part of a move... continue reading »Ford Joins IAB Cross Media Optimization StudyFord has joined the Interactive Advertising Bureau's Cross Media Optimization Study (XMOS). XMOS determines the best mix of interactive, TV, radio and print advertising and what effect moving budget from one medium to another. IAB reports. Steve Hall posts.... continue reading »MSN Moving Links to the RightAccording to several sources within MSN, in the near future we will see a change in the layout of MSN search results. The "right rail," as they often call it, will display sponsored results a la Google, and the featured... continue reading »Telemarketers Busy with 'Overwhelming Positive Response'Dave Barry's August 31 column that railed against telemarketers included the phone number for the American Teleservices Association (ATA), and an encouragement to readers to let the ATA know what they think about telemarketers. Hoisted by their own phone lines,... continue reading »Dutch: Links Don't Constitute InfringementIn a closely-followed trial, the Church of Scientology lost its claim that a Dutch writer's mere linking to copyrighted material constituted a violation in and of itself. The decision brings relief, as few legal experts were confident in predicting the... continue reading »Only Half of Online Ad Revenues from Online SalesA Dieringer Research Group study finds that Internet advertising drives about half of the resulting revenues via online sales, and another half via the harder-to-track offline variety. The study was based on 2,000 phone interviews. MediaPost reports. Steve Hall comments.... continue reading »First Online Film Premiere Ends in Technical Cock-upFirst web movie premiere turns into complete farce. CNET reports. Robert Loch comments. ... continue reading »FTC's Site the Hottest Growth PropertyNational Do Not Call Registry site traffic made the Federal Trade Commission's web site the hottest growth property on the Internet in August. Multiplying site traffic by about six and a half times, the Registry managed to sign up more... continue reading »Hotwire to McCann/SFHotWire, the online discount travel site, awarded its advertising account to Universal McCann San Francisco. MediaPost reports.... continue reading »IAG Backs Ad-ID Sales ToolThe Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of Advertising Agencies and the Association of National Advertisers. Cable World reports. Steve Hall posts.... continue reading »Dell and United to OMD DigitalOMD Digital, the Chicago-based online agency, took both the Dell Computer and United Airlines online buying assignments. MediaPost reports.... continue reading »How to Apply Online Figures to Branding MetricsClickZ's Nancy Joyce notes that the numbers available through online marketing show the medium has important effects on both direct sales and longer-term branding. Her survey of the available numbers makes suggestions as to applying certain figures to specific branding... continue reading »How to Conduct an Online PollVivek Bhaskaran wrote a 13-step approach to executing and getting the most out of online surveys. He addresses ranking objectives, unintentional bias, question types, branching and testing. MarketingProfs reports. Tig Tillinghast posts.... continue reading »comScore Touts Reach and Frequency ToolcomScore Media Metrix today re-introduced a reach and frequency tool that is capable of telling how many people saw a particular online campaign and, on average, how many times they saw it. Rather than tracking each impression, the product uses... continue reading »USAToday.com, Using Tacoda, Enables Audience TargetingUsing gender, household income and location information, along with recent online behavior, USA Today is employing Tacoda's targeting system to serve up seven pre-packaged audience segments to advertisers. Rick Bruner posts details from a press release.... continue reading »E-commerce Sites Dump UsersAccording to a new CatchFIRE Systems study, nine out of ten web purchasers have been dumped by e-commerce sites in the middle of purchasing something. Two thirds of these thwarted transactions were for amounts greater than $300. The most common... continue reading »Foster's Lager Launches Mobile CampaignFoster's launched a second mobile marketing campaign in the U.K. The campaign involves handouts in pubs and a contest in which bar patrons must use text messaging to respond. BeepMarketing and Thesourcer created the campaign for the brewer. Digital Bulletin... continue reading » |