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September 2003
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Congress Hears that Domain Registrations too Easy for FraudstersA hearing on domain registration problems yesterday showed general agreement among those testifying that it's quite easy for...Car Advertisers Moving Away from TVCar dealership advertisers are reducing their use of television, according to a National Automobile Dealers Association survey. Traditionally,...Accountability Scares AgenciesAgencies and the heads of marketing trade associations are expressing their unease with clients' new-found adherence to the...RSS Nice, Not PerfectInternet.com's interactive marketing editor published a piece today explaining just why Really Simple Syndication (RSS) feeds may help...ABC to Launch Web-Only NewsABCnews.com will broadcast an Internet-only news feed with Alina Cho as anchor. The half-hour of programming will come...Verisign to Redirect 'Trash Traffic'Currently, when an incorrect address is entered into a browser, the user is directed either to a 404...Trade Groups Focus on SearchClickZ's Kevin Lee lists the main search marketing trade groups, listing their priorities, membership trends and types of...E-commerce Brings Liquidity to Art MarketplaceIn an art world in which living in a big city was almost necessary to be taken seriously,...Cybersquatter Gets BustedJohn Zuccarini, hated cybersquatter and owner of thousands of domains names consisting of misspelled addresses of popular websites,...Gaffney: Search Marketing a 'Love Affair'For a guy who works for Peppers and Rodgers, John Gaffney's take on search engine marketing seems puzzling....Challenge-Response Emails Liked, ShunnedE-Commerce Times covers the advent and widely-held ambivalence about the challenge-response method of reducing unwanted email. The new...Gee, It's Just Like a Commercial, But 'Real Life'Beautiful women shill booze at trendy night clubs by pretending to be ordinary customers. Dopey men fall for...Happy Birthday, GoogleThe BBC reports that Google's five-year birthday is September 7th, though Rick Bruner observes last year Google celebrated...Register.com Settles Class Action Suit; Get Your $5 CouponA litigious jerk sues Register.com over its prior "coming soon" practice of linking newly registered domains back to...Where Walmart Leads with RFID, Others Will FollowCNet reports that Wal-Mart's adoption of RFID will push the whole consumer product goods industry to follow. Olivier...Judge Rules Pop Ups LegalIn a major blow to consumers, Alexandria VA District Judge Gerald Bruce Lee has ruled pop up ads...Web Used to Market Hallucinogenic to AdolescentsHopefully, Google will pull these ads According to the DEA, the web is being used to market Salvia Divinorum,...Online Group Study: Online is Great (for Political Ads)The Online Publishers Association (OPA) and University of Connecticut's Center for Survey and Research Analysis conducted a survey...Demand For Online Media ClimbsIn a recent survey of media professionals by Insight Express and MediaPost, online media and cable are expected...Warner Home Video's Wokosin: Take Risks OnlineiMedia interviewed Warner Home Video's interactive marketing chief, Mike Wokosin. Topics ranged from online returns to rich media,...Setting Limits on the Cost of a ClickiMedia's Kevin Ryan ticked off some of the recent research in search trends and effectiveness, but more interestingly,...Leap Wireless to Butler ShineButler Shine took the Leap wireless account, the teen-focused subsidiary of Cricket Communications. The company, now in bankruptcy,...Small Newspaper Reduces Printing, Goes OnlineMany newspapers have added the online model to their publishing efforts. Few, though, have stopped printing dead tree...IAB Set to Release New XMOS Research TomorrowThe Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's...Using the Web to Reach the People Who MatterIn his latest iMedia column, Joe Jaffe discusses how marketers can tap into trends like weblog marketing, viral...Why MarketingWonk 'Screwed the Pooch' on PRRick Bruner discusses the PR strategy around the now-infamous "Screw the Pooch" press release for members of MarketingWonk's...Yahoo Hires Bouchez Kent For HotJobsYahoo has awarded an assignment to New York's Bouchez Kent & Co. for its online job service, HotJobs....AOL Europe Growing FastThe NYT reports that AOL America could learn a few things from its European counterpart, where the network...Yet Another Video Email TechnologyRevolution Magazine reports on a new video email technology called TrailerMail, developed by Lawton eMarketing. TrailerMail is going...Domains Sell for $1 millionA company made out like a bandit, selling four prime domain names for $1 million plus royalties and...We Screwed the Pooch: Up2Speed Changes Name to MarketingWonkTop 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks...Read the Press Release Banned by PR Newswire, BusinessWirePR Newswire and BusinessWire both refused to run our press release titled "Top 10 Reasons Why MarketingFix.com Changed...Murdoch Predicts Rise in PVR PenetrationAt Morgan Stanley's global media and communications conference in Boston on Monday, Rupert Murdoch said he expects satellite...Ford Joins IAB Cross Media Optimization StudyFord has joined the Interactive Advertising Bureau's Cross Media Optimization Study (XMOS). XMOS determines the best mix of...MSN Moving Links to the RightAccording to several sources within MSN, in the near future we will see a change in the layout...Telemarketers Busy with 'Overwhelming Positive Response'Dave Barry's August 31 column that railed against telemarketers included the phone number for the American Teleservices Association...Dutch: Links Don't Constitute InfringementIn a closely-followed trial, the Church of Scientology lost its claim that a Dutch writer's mere linking to...Only Half of Online Ad Revenues from Online SalesA Dieringer Research Group study finds that Internet advertising drives about half of the resulting revenues via online...First Online Film Premiere Ends in Technical Cock-upFirst web movie premiere turns into complete farce. CNET reports. Robert Loch comments. ...FTC's Site the Hottest Growth PropertyNational Do Not Call Registry site traffic made the Federal Trade Commission's web site the hottest growth property...Hotwire to McCann/SFHotWire, the online discount travel site, awarded its advertising account to Universal McCann San Francisco. MediaPost reports....IAG Backs Ad-ID Sales ToolThe Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of...Dell and United to OMD DigitalOMD Digital, the Chicago-based online agency, took both the Dell Computer and United Airlines online buying assignments. MediaPost...How to Apply Online Figures to Branding MetricsClickZ's Nancy Joyce notes that the numbers available through online marketing show the medium has important effects on...How to Conduct an Online PollVivek Bhaskaran wrote a 13-step approach to executing and getting the most out of online surveys. He addresses...comScore Touts Reach and Frequency ToolcomScore Media Metrix today re-introduced a reach and frequency tool that is capable of telling how many people...USAToday.com, Using Tacoda, Enables Audience TargetingUsing gender, household income and location information, along with recent online behavior, USA Today is employing Tacoda's targeting...E-commerce Sites Dump UsersAccording to a new CatchFIRE Systems study, nine out of ten web purchasers have been dumped by e-commerce...Foster's Lager Launches Mobile CampaignFoster's launched a second mobile marketing campaign in the U.K. The campaign involves handouts in pubs and a... |