According to a new research from Nielsen//NetRatings, there are now 13.1 million kids online in Europe. During the period August 2002 to 2003, there has been an overall growth rate of 27 percent. Britain is the leading country, followed by...
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True to its word, Yahoo began blocking third part access to its instant messaging (IM) system, making the popular Trillian software product useless to many users. Serious marketers had not yet begun to use IM as a way of reaching...
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With Amazon developing its secretive A9 shopping search platform, a recruiting battle is shaping up in the search algorithm market. Both Amazon and Google have been trying to out-do one another in using - appropriately enough - search engine marketing...
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Joseph Jaffe wrote an insightful and almost comprehensive review of consumer product good marketing online. He shows how different companies have found different types of useful objectives and various means to carry them through to completion. iMedia reports....
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You can stop keeping score now. The National Do Not Call Registry was on, off, on, off, on and is now - at least temporarily - off again. But this last step will likely be heard by an appeals court...
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As reports of recovery from Zenith Media and Universal McCann fill the pages of trade journals, American Business Media, a business to business trade group, announced B-to-B ad pages fell 9.7 percent in July after having been up only once...
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90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted some 5,000 redemptions,...
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iMedia interviews Jere Doyle Prospectiv Direct's president and CEO. The company maintains its own e-tail frontage as well as helps other companies find targeted, direct means of reaching customers. iMedia reports....
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Shoe maker Asics is relaunching one of its Onitsuka Tiger 'heritage brand' sneakers from the 1970s, the Fabre, in Europe with an integrated cross-media campaign that includes a viral advergame, Fast-Break Olly, a weird "Afro Octopus." Revolution reports. Rick Bruner...
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Volkswagen's online manager, Todd Riley, spoke with iMedia about the Internet's place in the VW media mix and the ongoing discovery of which objectives and tactics work best online. iMedia reports....
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A sanctioned spoof of Alaska Airlines, SkyHigh Airlines pokes fun at the sometimes maddening experience of airline travel. Steve Hall comments....
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Determining when it's best to cut losses on certain segments of an email list can be a complicated process. Ben Isaacson takes readers through the process, dealing with metrics like open rates and creating thresholds below which list members should...
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Mobile optimist Eric Picard writes that mobile marketing will soon develop into a more commercially viable affair, as evidenced by the reliance on SMS messages during crises like the recent blackout that plagued the Midwest and northern Mid-Atlantic states. He...
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In what can only be described as wishful thinking, Ogilvy & Mather CEO Shelly Lazarus, is reported to have stated on a panel at an ad conference sponsored by The New Yorker Magazine that most viewers are too passive to...
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A new AOL 9 ad shows Sting spamming random instant message users, foisting on them pieces of his new video. Thanks to reader Trudy Schuett for pointing out the new spot....
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According to research firm Nielsen/NetRatings firms, the largest-spending advertising sectors - business and consumer services (e.g., financial and telecom), automotive, pharmaceuticals, travel, insurance and real estate - are significantly increasing their online ad spending this year. NetRatings and Ad Age...
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Starring Jim Broadbent, Eddie Lizzard and Joseph McFadden, a viral video that Greenpeace launched uses humour - rather than scare tactics - to illustrate the plight of planet Earth. Steve Hall posts....
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I'm staring at a poster that just came in the mail. It's a cartoon of two yuppy looking people (man and woman) posed in very dubious looking karate stances. The headline says, "Great Marketing Street Fighters Know That Adaptation is...
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