Newsletter and email marketing subscribers don't seem to be bothering to unsubscribe, but rather delete their unwanted publications along with their daily spam, according to a Quris study. MarketingSherpa reports....
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The IAB increased its membership significantly by adding 25 new members, about half of them the fully-privileged "general members" that represent media sales companies and the other half "associate members" that represent research or technology vendors. MediaPost reports....
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With its revenues down 20 percent and its debt fast approaching the amount of money it takes in each year, Havas is taking harsh steps to try to turn around. With plans to lay off 850 more employees - after...
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Kevin Lee publishes the first part of his ClickZ series on maximizing holiday search engine marketing revenue. Specific advice includes suggestions on types of search terms and descriptions to employ....
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Long-time ad giant Bates Worldwide is no more. Employees will be given one of two types of memos: one in which they are told they will not be provided a replacement job and one in which the WPP holding company...
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Rather than providing targeted content to market segments, AOL continues to try to use its access software to create the customizations needed to create the impression of affinity with demographic segments. Following on the recent release of kids and Hispanic...
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Nestle is launching bite-sized KitKat Kubes in the U.K. with an SMS teaser campaign that targets 16- to 25-year-old women. Revolution magazine reports. Rick Bruner posts....
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Mark Rattin, creative director at Otherwise, talks with eMarketer's David Berkowitz about that agency's most famous ongoing campaign: Orbitz pop-unders. Among other things, Rattin reveals that entertaining pop-unders are most successful in their experience. Rick Bruner posts....
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Buy.com shuttered its print magazine BuyMagazine - once sent to a list of 600,000 customers who had spent more than $200 in two years - because it proved too expensive relative to its online equivalent. DM News reports....
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Britain passed a law forcing companies to first get explicit permission from email recipients before sending out offers. The law allows individuals to sue companies sending unsolicited email offers. The measure was introduced make Britain come into compliance with a...
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To support its recent AOL 9.0 launch, AOL has made a major buy in the New York Post next Wednesday. The online service provider will buy all the advertising positions in the first 19 pages of the tabloid and insert...
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As we have been reporting it was likely to do, Time Warner has made the decision to change its name to drop the "AOL" prefix. NYT reports. Rick Bruner comments....
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Seven former Homestore.com executives face charges by the SEC and Justice Department on sleazy media deals. The charges allege that the executives invented revenues by trading cash back and forth with equally sleazy partners. Some of the executives are also...
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A survey released yesterday by the American Advertising Federation found fragmentation to be the biggest issue faced by the advertising industry over the last five years. The survey also indicates fragmentation will continue to be to top issue for the...
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FindWhat and Espotting are renegotiating their planned merger with regard to questions about Espottings accounting practices. IAR reports. Kevin Lee comments....
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