Overture launches in spain, creating opportunity in marketing to spanish speakers. Costs per click on equivalent words are several times lower in Spanish....
continue reading »
"7 years later" is the first interactive movie developed by Scholz & Volker for Mercedes-Benz. Emotionally engaging, with lovely interactivity, excellent photography and direction as well as sound design. Martina Zavagno reports....
continue reading »
In an interview by Joseph Jaffe, Rob Norman, chairman of media communications agency Mediaedge:cia UK, says he thinks the interactive marketing community is building specialized silos of practice that lack integration between them....
continue reading »
AOL announced that its new software version will be 99 percent media type compliant and 100 percent IAB standard compliant by year's end, making the adaption of ad units created for other media easy to implement on AOL. MediaPost reports....
continue reading »
AdWeek Magazines announced yesterday the layoff of five staff members as a result of the continuing softness in the advertising marketplace. Among the five leaving are MediaWeek Editor Brian Moran and MediaWeek Online Editor Richard Brunelli. MediaWeek reports. Steve Hall...
continue reading »
The Bush administration has extended the agreement with Internet domain name regulatory body, ICAAN, for three years. CNET reports. Steve Hall posts....
continue reading »
Yesterday, the U.S. House of Representative voted to permanently extend the temporary moratorium on Internet taxation which was due to expire on November 1. Internet Advertising Report reports. Steve Hall posts....
continue reading »
Democratic U.S. Senator Barbara Boxer Claims Verizon and SBC are acting in a hypocritical manner by refusing to act on subpoenas issued to their customers. Internet News reports. Steve Hall comments....
continue reading »
According to an InsightExpress survey, the percentage of consumers who pay at least one bill online has jumped from 17 percent in 2000 to 57 percent in 2003....
continue reading »
At an address Wednesday at the Banc of America Securities Conference, Yahoo CFO Sue Decker said sponsored search revenues are expected to grow from $2 billion in 2003 to $5 billion in 2006. CNET reports. Steve Hall posts....
continue reading »
In this CBS MarketWatch piece, Terry Semel's road from Hollywood bigshot to Technology CEO is covered. Marketwatch reports. Steve Hall posts....
continue reading »
Today, French holding company Havas announced a loss of $65 million during the first half of 2003. This is down significantly from a reported profit of $17 million for the same period last year. AdWeek reports. Steve Hall posts....
continue reading »
Today, spam-fighting company Cloudmark announced a new email rating system to counter complaints that some anti-spam software filters out legitimate email. Internet New reports. Steve Hall posts....
continue reading »
Amazon is suing 11 online marketers for using its name improperly, tricking unsuspecting consumers into believing they are buying from Amazon. Yahoo reports. Steve Hall comments....
continue reading »
Joining the free to fee trend, MSN's Hotmail will cease to offer free access to its email system via mobile phone and begin charging users $19.95 per year. Internet News reports. Steve Hall comments....
continue reading »
While it will address technical concerns, VeriSign said today it will stick with its controversial plan to redirect incorrectly entered Internet traffic to its SiteFinder service. CNET reports. Steve Hall posts....
continue reading »
MSN adds additional Overture results in the right rail. Kevin Lee comments on a SearchEngineWatch story....
continue reading »
