People who get a kick out of driving celebrity cars can go to Audi's web site (in German), and buy one of the used cars of the Bayern Munich soccer players. The special sale, presented today in a press release,...
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MarketingProf's Adam Smithline writes that the new Bayesian and challenge-response email filters will winnow down most email lists to a huge degree, and he thinks this is a great think for direct marketers. Smithline believes this will increase the quality...
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In an annual review of brand loyalty, three online brands made the top 25. The survey of 16,000 Americans showed that Google jumped to the number two spot, behind the Avis car rental firm. The other two online firms were...
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In the very competitive online travel segment, Travelocity is hoping to stay ahead by launching a 48-hour sale on its dynamic packages. Wall Street Journal reports. Steve Hall posts....
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With six weeks remaining in the current ban on Internet taxes, the House of Representatives plans to vote on a measure making the exemption permanent. The lack of Internet taxes helped Internet service providers (ISPs) avoid the billing hassles that...
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Lisa R. Schaertl writes an important piece on how copywriters and others can avoid the "approval death spiral" that frequently destroys copy, creative and ideas in general. When committees get their mitts on creative product, nasty things happen, and Shaertl...
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E-commerce companies face a type of horizontal distribution consolidation that goes beyond even the typical business-to-business distribution oligopolies that face offline businesses. In addition to margin-skimming distributors and wholesalers, e-commerce firms are beginning to participate in technical standards efforts that...
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Earthlink will sponsor college football this upcoming season to promote its spam-blocking and pop-up blocking abilities, featuring a half-time "Earthlink Block of the Day." Unfortunately, as an Earthlink subscriber myself, the Earthlink blocking abilities most closely resemble Brown University's. IAR...
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James Hering's ClickZ column reviews some online campaign optimization methods and signals the official end to the period in which using the term "bling blink" could be considered cool. Tig Tillinghast comments....
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Ad Age reports that, despite an effort to self mediate, the Association of American Ad Agencies (4As) and Nielsen failed to come to a compromise on Nielsen's plans to charge agencies for delivering data to third party information processors. The...
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ABC will use CheckM8's rich media development system to design, produce and track campaigns for local and national advertisers. Press release reports. Steve Hall posts....
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Burst Media, the only online network to pass the BPA International audit process, passed again for its fourth year. The audit confirms that the Burst counting technology and methodology meets BPA International's standards for site traffic counting. MediaPost reports....
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Tom Hespos comments on the potential usefulness of an online upfront process, noting that the offline version came about in the most stable supply and demand categories (namely, automotive) and would probably do so as well online. One of the...
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Editor and Publisher has announced plans to expand its print coverage in a peculiar way. Calling this an "exciting new era," Editor and Publisher will move from a monthly frequency to weekly yet still provide readers with "over 50 percent...
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Channel Seven Senior Editor Zach Rodgers published an investigative piece today exploring what exactly happened to the $5.8 million the Interactive Advertising Bureau (IAB) raised with an advanced dues program earlier this year. But more interesting than the spending programs...
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The Web Marketing Association awarded Disney's "Hot Shot Business" best of show for the 2003 WebAward Winners. More than 1,000 sites competed from 19 countries. Many online agencies were well represented among the 80 category winners, but relatively few full...
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After a week of testing, Verisign is officially launching Site Finder, its automated typosquatting product for redirecting users to paid sponsors when they mistype a domain name. The program is expected to be active worldwide within the week. AP reports....
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