The origins of flashmobs - the surrealist gatherings of Internet-organized groups of irony thrill seekers - have been discovered in the deep woods of Maine. For the past few years, a crunchy bunch of hikers, mountain climbers, orienteers and "geo-cachers"...
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Compounding what we previously thought had been the stupidest trade magazine branding blunder in recent memory, CNET's News.com managed to fill the void created when MarketingWonk scurried its sorry editorial posterior out of the Up2Speed brand name. SBC, the holder...
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In an apparent industry-wide effort to prove the adage "You can only fool some of the people some of the time" incorrect, the network television industry has hit the trifecta of media buyer foolishness by hitting record sales while doing...
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A recent analysis completed by Marketing Evolution for the IAB found an increase in online budget from four percent to between ten and fifteen percent would yield increased results for pharmaceutical company Astrazeneca. Ad Age reports. Steve Hall posts....
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ClickZ's Ben Isaacson suggests there may be some gray area between opt-in and double opt-in email addresses, and at least some complex considerations when looking at the different types of address and list origins. He distinguishes between business and consumer...
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The director of the largest public interest online advertising budget, White House Office of National Drug Control Policy (ONDCP) Director Alan Levitt, will step down. The snake-bit agency, with a $150 million media budget, suffered public embarrassments with an Ogilvy...
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Attempting to figure out how to co-exist without destroying one another, Internet service providers, anti-spam advocates and email marketers will hold their second summit, the Email Deliverability Summit II. The invitation-only forum will extend the work conducted in the July...
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Robert Loch comments on Global Removal's new anti-spam service where people pay to be removed from spam lists. Wired Reports. ...
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YupiMSN, the Spanish-language service of MSN, tapped Nielsen/NetRatings to measure its audience. This is in response to the lack of data on the online Hispanic audience and as a means for MSN to quantify and leverage the known offline data...
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Acknowledging AOL as the ball and chain around the foot of AOL Time Warner, Miller will ask for board approval on his recommendation to drop AOL from the corporate masthead. Financial Times reports. Steve Hall comments....
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Finding themselves in the company of porn marketers, several large brands pulled ads running on ABCSearch.com. Attempts to look back to see what went wrong have provided only murky results, with various agencies and vendors pointing fingers at one another....
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A study shows that 80 percent of the full-length Hollywood movies found on file sharing systems on the Internet actually come from internal studio versions of the films. The New York Times suggests that this is a security problem for...
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With the tagline, "Survival of the Prettiest", Vanity Date recently launched providing hot singles with what they really want in a date: an equally hot single. Steve Hall comments. ...
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Christopher Saridakis, co-founder of DoubleClick's DART technology division and a former senior vice president at that company, has joined the rich media vendor PointRoll as chief operations officer. Rick Bruner posts....
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Slingshot adds $2MM in billings
Greyhound Bus Lines chose Dallas-based full service agency Slingshot LLC for its $2 million online advertising account. Eight other agencies competed for the business.... 
