Interactive television is on the verge of rapidly becoming extremely popular, according to BrightLine Partners, a company that sells interactive television technology. The firm predicts the next 12 months will see advertisers considering interactive television components integral to their mainstream...
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The digital ad tagging system developed by the Association of American Ad Agencies (4As) and the Association of National Advertisers (ANA) has been received with positive feedback, but very little actual use. The Ad-ID system functions as the equivalent of...
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Professing surprise that their new European Union (E.U.) law mandating a double opt-in email policy for all companies hasn't tamped down the international phenomenon of spam (after all don't E.U. laws become de facto policy everywhere?), a faction of Parliament's...
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Confirming what some targeting experts suspected, Google's contextual advertising system does not perform as well as traditional search media, according to NewGate Internet. The predictions were based on the idea that people using a search engine are at least temporarily...
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There are some that feel a license should be required prior to using the Internet. According to one Internet security expert, people should achieve a certain level of competence through training just as they do prior to receiving a driver’s...
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ClickZ reviews some experimentation and resulting learnings with a publisher's use of Google's AdSense, Sprink's ContentSprinks and Overture's Content Match. The observations on the Google program may prove particularly useful for publishers hoping to get some return on unsold inventory....
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Wyndham Hotels called on Range Online Media to increase business at its Caribbean chain of resorts. Budget was tight, so it was somewhat surprising that Range recommended PointRoll, a rich media tool. The results, however, are impressive: the PointRoll campaign...
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From 15 selected agencies, Travelocity narrowed its $30 million, online-heavy account to four, possibly five contenders. One agency remains unnamed, but the others are Arnold's New York office, Martin/Williams Minneapolis, BBDO in New York and DDB Dallas and Chicago. AdWeek...
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As further evidence of Internet culture is merging with the mainstream the Sci-Fi Channel is tonight launching a 12 episode series, called Head F**k, that is based around the most entertaining and extreme viral films and animations. They are...
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