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September 11th, 2003
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Overture-Homestore Deal Opened to ViewIt's always fun to get the insider's veiw on any industry deal. Blanche Evans at the Realty Times...Nissan Launches Affinity Program For New MaximaNissan launched a PDA based ad campaign on an AvantGo channel called The Maxima Mobile Concierge. The channel...Record Industry Hates File Traders, Likes File TradingWired has an interesting article on a company called BigChampagne, which has created a business by tracking P2P...Reebok's Fireman Details PromotionsiMedia interviews son-of-the-chairman and Interactive Marketing Director Marc Fireman, detailing some of Reebok's online promotions and Fireman's contention...Business Weblogs Catch OnThe Washington Post discusses the notion that blogging can further support business goals. Blogger co-creator Meg Hourihan says...The Pros and Cons of RSS AdvertisingMore analysis from Lockergnome about the RSS trend, specifically whether advertising threatens to pollute the channel. Rick Bruner...Yuppies Give Way to 'Tireds'The 'Tired' is the new Yuppie. Tired stands for Thirtysomething Independent Radical Educated Drop-out. Aside from being a...AdBusters Launches blackSpot Sneaker, Fights NikeIn a viral blast out of nowhere comes blackSpot sneakers. Social activist, Adbusters, has launched a campaign to...Your Ads Are Better Than ThisCommunist Czechoslovakia was never a land of milk and honey. These communist-era ads for milk, honey, fruit, vegetables...Small Sites Losing Foothold in Online Ad MarketAccording to IAB 2002 data, advertisers have reversed their trend of spending more money on smaller sites, and...B2B Email Marketing Poses Special ChallengesThis piece examines the challenges of business-to-business email marketing, including the fact that business lists typically grow more... |