At Morgan Stanley's global media and communications conference in Boston on Monday, Rupert Murdoch said he expects satellite companies to start giving away personal video recorders (PVRs) for free, or at a vastly reduced cost, as part of a move...
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Ford has joined the Interactive Advertising Bureau's Cross Media Optimization Study (XMOS). XMOS determines the best mix of interactive, TV, radio and print advertising and what effect moving budget from one medium to another. IAB reports. Steve Hall posts....
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According to several sources within MSN, in the near future we will see a change in the layout of MSN search results. The "right rail," as they often call it, will display sponsored results a la Google, and the featured...
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Dave Barry's August 31 column that railed against telemarketers included the phone number for the American Teleservices Association (ATA), and an encouragement to readers to let the ATA know what they think about telemarketers. Hoisted by their own phone lines,...
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In a closely-followed trial, the Church of Scientology lost its claim that a Dutch writer's mere linking to copyrighted material constituted a violation in and of itself. The decision brings relief, as few legal experts were confident in predicting the...
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A Dieringer Research Group study finds that Internet advertising drives about half of the resulting revenues via online sales, and another half via the harder-to-track offline variety. The study was based on 2,000 phone interviews. MediaPost reports. Steve Hall comments....
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First web movie premiere turns into complete farce. CNET reports. Robert Loch comments. ...
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National Do Not Call Registry site traffic made the Federal Trade Commission's web site the hottest growth property on the Internet in August. Multiplying site traffic by about six and a half times, the Registry managed to sign up more...
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HotWire, the online discount travel site, awarded its advertising account to Universal McCann San Francisco. MediaPost reports....
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The Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of Advertising Agencies and the Association of National Advertisers. Cable World reports. Steve Hall posts....
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OMD Digital, the Chicago-based online agency, took both the Dell Computer and United Airlines online buying assignments. MediaPost reports....
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ClickZ's Nancy Joyce notes that the numbers available through online marketing show the medium has important effects on both direct sales and longer-term branding. Her survey of the available numbers makes suggestions as to applying certain figures to specific branding...
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Vivek Bhaskaran wrote a 13-step approach to executing and getting the most out of online surveys. He addresses ranking objectives, unintentional bias, question types, branching and testing. MarketingProfs reports. Tig Tillinghast posts....
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comScore Media Metrix today re-introduced a reach and frequency tool that is capable of telling how many people saw a particular online campaign and, on average, how many times they saw it. Rather than tracking each impression, the product uses...
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Using gender, household income and location information, along with recent online behavior, USA Today is employing Tacoda's targeting system to serve up seven pre-packaged audience segments to advertisers. Rick Bruner posts details from a press release....
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According to a new CatchFIRE Systems study, nine out of ten web purchasers have been dumped by e-commerce sites in the middle of purchasing something. Two thirds of these thwarted transactions were for amounts greater than $300. The most common...
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Foster's launched a second mobile marketing campaign in the U.K. The campaign involves handouts in pubs and a contest in which bar patrons must use text messaging to respond. BeepMarketing and Thesourcer created the campaign for the brewer. Digital Bulletin...
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Overture is testing a localized search product, but it isn't exactly what you might expect. A search for "lawyer in New York, NY" returns non-paid listings for lawyers in Brooklyn, but the sponsored links are for the keyword lawyer, not...
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