CNet reports that Wal-Mart's adoption of RFID will push the whole consumer product goods industry to follow. Olivier Travers comments that this should eventually lead to online applications valuable for consumers and marketers, in domains such as CRM and product...
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In a major blow to consumers, Alexandria VA District Judge Gerald Bruce Lee has ruled pop up ads to be "legal". Lee ruled in favor of WhenU, which had been sued by U-Haul last year for violating trademarks and copyrights....
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Hopefully, Google will pull these ads
According to the DEA, the web is being used to market Salvia Divinorum, a legal, but highly psychoactive, drug to young adolescents.
Since Salvia Divinorum, or any of its active ingredients are not specifically listed in...
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The Online Publishers Association (OPA) and University of Connecticut's Center for Survey and Research Analysis conducted a survey showing two thirds of voters will likely turn to the Internet to research political candidates. IAR reports....
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In a recent survey of media professionals by Insight Express and MediaPost, online media and cable are expected to see significant growth in the coming months. MediaPost reports. Steve Hall posts....
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iMedia interviewed Warner Home Video's interactive marketing chief, Mike Wokosin. Topics ranged from online returns to rich media, although Wokosin provided few specifics from Warner's experiences. iMedia reports....
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iMedia's Kevin Ryan ticked off some of the recent research in search trends and effectiveness, but more interestingly, displayed a method for evaluating the price levels at which clicks become too expensive for different advertisers....
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Butler Shine took the Leap wireless account, the teen-focused subsidiary of Cricket Communications. The company, now in bankruptcy, was the last of three recent bankrupt companies conducting online marketing to run new agency searches. Hopefully, the Butler people asked for...
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Many newspapers have added the online model to their publishing efforts. Few, though, have stopped printing dead tree editions. Kansas' Hesston Record has done just that. Lawrence Journal-World reports. Steve Hall comments....
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The Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's IAB Advertiser Forum in NYC. MediaPost reports, pretending the industry is in suspense to see whether the results are positive or negative....
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In his latest iMedia column, Joe Jaffe discusses how marketers can tap into trends like weblog marketing, viral marketing and ad targeting to reach the people who have the most sway over others in their sphere of influence. Rick Bruner...
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Rick Bruner discusses the PR strategy around the now-infamous "Screw the Pooch" press release for members of MarketingWonk's I-PR discussion list....
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Yahoo has awarded an assignment to New York's Bouchez Kent & Co. for its online job service, HotJobs. Ad Age reports. Steve Hall posts....
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The NYT reports that AOL America could learn a few things from its European counterpart, where the network has position itself more aggressively as an ISP, providing it wholesale rates on broadband service, among other things. Rick Bruner posts....
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Revolution Magazine reports on a new video email technology called TrailerMail, developed by Lawton eMarketing. TrailerMail is going down the path forged by Radical Mail, MindArrow, and others who have washed ashore the rocky cliffs of Video Email. The big...
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A company made out like a bandit, selling four prime domain names for $1 million plus royalties and consulting fees. CircleID reports. Keith Pieper comments....
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Top 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com. (You have to click through to read the whole sorry press release.)...
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PR Newswire and BusinessWire both refused to run our press release titled "Top 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com." Rick Bruner scurrilously mocks them....
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