iMedia published interesting discussion between Joseph Jaffe and Jonathan L. Berry on the role of influencers in marketing. Robert Loch posts. ...
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Overstock.com will undercut Amazon.com's retail prices for best sellers by 25 percent in the month of September as an "experiment." The discount e-tailer has been surgically finding an eclectic mix of niche products and categories in which it can offer...
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An FCC report shows that identity fraud is much more common then previously thought, with about 10 million U.S. victims in 2002. But the vast majority of those people fell victim not to Internet schemes, but rather good old fashioned...
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E-commerce Times published the first part of a series on how companies use web metrics to learn different kinds of important information relevant to different departments of the firms. It focuses on IT issues, like up-time and serving latency, but...
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The Direct Marketing Association (DMA) reported that the last two quarters have begun to more severely separate winners from losers in the direct response marketing fields. While the average revenue increased about six percent for direct and online marketers and...
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Arianna Huffington, candidate for California Governor, has launched a three minute Flash movie featuring a drag race between her economical hybrid vehicle and Arnold's gas-guzzling yellow Hummer. Steve Hall comments....
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Greg Meyers, business unit manager for CRM and marketing technology for pharmaceutical giant McNeil, gets the iMedia treatment today. The interview focused on the exploitation of niche markets....
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The U.S. Department of Justice has given its blessing to Yahoo's acquisition of Overture. The deal is still subject to stockholder approval. Steve Hall posts....
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The 57 million kids between the ages of 8 and 21 have annual incomes of $211 billion and spend $172 billion per year, according to a new online study from Harris Interactive. Mediapost reports. Steve Hall posts....
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Internet couponer CoolSavings introduced the web equivalent of the newspaper free standing insert, those slippery ad sections that newspapers make you wade through to get to the funnies. Billed as Multi-Brand Events, the company sells the new placements as a...
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The other shoe dropped on the AT&T Wireless business, with Digitas taking the online component of the account away from Avenue A. The traditional media portion of the $120 million account has already been awarded to Ogilvy in July. Boston-based...
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MarketingProfs' Scott Buresh published a comprehensive review of when and when not to pay for inclusion in web site directories and search engines. This corner of the online marketing community suffers from much confusion, with many people not understanding why...
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Taking "Reality Advertising" to a new level, KFC is asking consumers to try and top their latest ad, and are offering a $10,000 prize. Ad Age reports. Robert Loch comments. ...
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Tessa Wegert asks in her ClickZ column whether or not video is the future of online advertising. She mentions two companies that are enabling this approach, either through video newsletters or on-page, banner style videos. ClickZ reports. Steve Hall comments....
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Five online news professionals offer their commentary in a roundtable on the past, present and future state of online news. Online Journalism Review reports. Steve Hall posts....
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As part of its $200 million campaign to promote the new F-150 pick up truck, Ford has launched page takeovers on the front pages of AOL, Yahoo and MSN. Internet Advertising Report reports. Steve Hall comments....
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