Large consumer packaged goods companies like Pepsi and Nestle are figuring out how online media can work with their other brand touch points. The sheer amount of time their audiences spend in front of computers makes the medium impossible to...
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While more than half of New Englanders and Californians have purchased something online recently, only a little more than a third of Midwesterners have done so. A new Pew study contains this and hundreds of other interesting tidbits on e-commerce....
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Amazon.com Tuesday received a patent for using existing customer records to accelerate the purchase of something online by filling in details, like billing information. CNET reports. Tig Tillinghast comments....
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Watch our for firms selling .eu domain "pre-registrations." If you're paying money for them, you're probably getting ripped off. Silicon.com reports. Keith Pieper comments....
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Columnist Larry Seltzer, a past reviewer of many anti-spam email filters, reveals the ceaseless spam-caused anguish that finally made him snap and install one of the filters, despite the fact that he knows it will block out some non-trivial quantity...
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Relaxation of .fi registration rules caused a nearly immediate surge of 40 percent more domain registrations. BizReport reports. Keith Pieper posts....
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The automotive industry has emerged as a big player in the online upfront locking in lengthy sponsorships on sites such as Edmunds, Kelly Blue Book and Autobytel. Channel Seven reports. Steve Hall posts....
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Australia is seeing a continued online media boom, much like other parts of the world. A quasi-governmental research board released a study showing 30 percent growth from last year, a great deal of that coming from online classifieds advertising. Other...
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Reed Slatkin, financier and key player in the founding of Earthlink, was sentenced Tuesday to 14 years in prison having plead guilty to illegally siphoning millions from investors. Slatkin was ordered by the court to pay over $240 million in...
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Telecommunications giant, Qwest Communications uses the power of teens over their parents to promote thier brand. MediaPost reports. Steve Hall comments....
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In a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks...
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Jupiter Research reports that rich media will outpace online ad growth, focusing largely on the Flash technology that allows advertisers to introduce text and animation motion. Internet Retailer reports. Tig Tillinghast comments....
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Somewhere between two fifths to a half of U.S. households have already registered for the National Do Not Call Registry, indicating an enthusiastic political force behind the anti-telemarketing measure. Ad Age reports. Tig Tillinghast comments....
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FindWhat will acquire e-commerce vendor Miva for a total cost of $7.6 million. InternetNews reports. Olivier Travers posts....
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The "dancing baby" and the "hamster dance" have circulated our online world at warp speed since '97 and '98 respectively. We marketers, rubbing our evil hands together, call them examples of "viral marketing," wishing we'd been smart enough to stick...
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