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September 2003
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Web Grabs More Movie Ad BudgetsYahoo claims it is taking 50 percent of movie studio online ad budgets, which themselves are strongly growing. AdAge reports, Olivier Travers posts.... continue reading »Flashmobsters Discover Even Lamer Past-timeSome enterprising Internet souls have created an innovation that precludes the annoying physical presence of the flashmob: flashblogging. Apparently starting from a Yahoo Group, the flashbloggers are flitting from site to site, depositing their comments on various bulletin and comment... continue reading »Meta Search Firm Collects Mega Paid ListingsInfoSpace has turned Dogpile.com into an even more efficient money machine. InfoSpace's Dogpile takes a user's search term and applies it to all the major search engines, applying its own relevancy algorithms on top of the results returned by the... continue reading »RSS Taking the Email out of Email NewslettersNow that email newsletters are experiencing extremely high blockage rates due to trigger-happy spam filters, and even subscribers themselves, many are turning to the Really Simple Syndication format that allows people to subscribe to content while avoiding the email box... continue reading »AstraZeneca Taps Online for Major Drug LaunchDeeming online media the best for building initial branding and awareness for its newest and most important drug introduction, AstraZeneca will bow Crestor with a major interactive campaign, including rich media and prominent site homepage takeovers. IAR reports. Tig Tillinghast... continue reading »Internet Ad Spend Up 15 PercentThe Internet, as well as five other media, experienced double digit growth in the first half of 2003. The Internet accounted for $3.2 billion of dollars spent during the first half of 2003, a 15.4 percent increase over the same... continue reading »Crafting the Right Call-to-ActionJames Hering gives several tips on how to develop useful, readable and prominent calls to action in online advertising. Among his bits of advice: the "three-second hit test," where prospective creative is inserted into actual web content and colleagues are... continue reading »E-commerce Firms More Upfront on Fees, ChargesThe New York Times reports that many prominent e-commerce firms are including extra fees, like taxes and shipping in their initial price listings. Part of the change comes from the realization that deferred sticker shock hurts both sales and branding.... continue reading »Web Coupon Outfit Warns on CouponsStung by Publix's new policy of not honoring web coupons, web coupon company CoolSavings issued a warning about fraudulent coupons copied from offline sources and sold online through sites like eBay - a much more prevalent form of fraud. CoolSavings... continue reading »New Campaign Respects Job Hunter's Privacy HumorouslyA new campaign from Career Builder capitalizes on the need for anonymity during a job search by using a humorous approach. The rich media unit opens full screen and presents the job seeker with a Wall Street Journal-like photo which... continue reading »ANA, 4As Might Break with DMA's 'Spam' PolicyAs the developing spam policies of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA) gain further resolution, it appears the two major buy-side trade groups will break with the Direct Marketing Association's (DMA) definition... continue reading »Yahoo Teams With BT for Value Added Broadband Service in UKIn the British market, Yahoo has teamed up with British Telecom to provide a high-speed service that includes features such as an 'intelligent' homepage that automatically customizes content based on what types of sites users are surfing to suggest material... continue reading »German Court to T-Online: Put Overture Back UpA German court ruled T-Online, Germany's answer to AOL, in breach of contract for dumping its long-term Overture deal when Yahoo announced it would acquire the paid listings company. T-Online very quickly replaced Overture with Google paid listings on its... continue reading »Gillmor Argues Email Is DoomedDan Gillmor, a respected columnist for the San Jose Mercury News, is fed up with email. Blaming spammers, virus makers, dumb users, Microsoft and a host of others, he has faint hope that the problem will get better anytime soon.... continue reading »Publishers Slipping Ads into Photo Slide ShowsSteve Outing, columnist with Editor & Publisher and editor of Poynter's Tidbits site, points out that various web sites, including MTV.com and Yahoo, are interspersing full-page ads into the pages of their photo slide shows. Rick Bruner posts.... continue reading »Lawyer Roundtable Endorses Blogs for MarketingLLRX.com published an excellent transcript of a round-table discussion among several lawyers and online marketers about blogging for law firms. It covers a lot of ground, from the basics of blogging and RSS syndication to more subtle points on who... continue reading »Deadline for Ad-Tech Awards This FridayReminder: if you'd like your agency or campaign to be considered for an Ad-Tech award, fill out the submission form immediately, as the deadline for entries is this Friday (Sept. 5th). Rick Bruner posts.... continue reading »Summer Search DoldrumsAndrew Goodman, a search engine expert, calls it the "August from Hell." I'm not sure if I'd be quite so harsh. We saw several campaigns adjust themselves over the summer months... Then again our clients are marketers that optimize campaigns... continue reading »Food Brands Figuring out Online's RoleLarge consumer packaged goods companies like Pepsi and Nestle are figuring out how online media can work with their other brand touch points. The sheer amount of time their audiences spend in front of computers makes the medium impossible to... continue reading »Pew Finds High Regional Bias to Online ShoppingWhile more than half of New Englanders and Californians have purchased something online recently, only a little more than a third of Midwesterners have done so. A new Pew study contains this and hundreds of other interesting tidbits on e-commerce.... continue reading »Amazon Patents Order FormsAmazon.com Tuesday received a patent for using existing customer records to accelerate the purchase of something online by filling in details, like billing information. CNET reports. Tig Tillinghast comments.... continue reading »Beware the Dot-EU Pre-Register ScamsWatch our for firms selling .eu domain "pre-registrations." If you're paying money for them, you're probably getting ripped off. Silicon.com reports. Keith Pieper comments.... continue reading »Spam Filter Expert Installs Spam Filter, FinallyColumnist Larry Seltzer, a past reviewer of many anti-spam email filters, reveals the ceaseless spam-caused anguish that finally made him snap and install one of the filters, despite the fact that he knows it will block out some non-trivial quantity... continue reading »Fins Flooded with New Dot-fi RegistrationsRelaxation of .fi registration rules caused a nearly immediate surge of 40 percent more domain registrations. BizReport reports. Keith Pieper posts.... continue reading »Auto Advertisers Adopt Upfront Online BuyingThe automotive industry has emerged as a big player in the online upfront locking in lengthy sponsorships on sites such as Edmunds, Kelly Blue Book and Autobytel. Channel Seven reports. Steve Hall posts.... continue reading »Aussies See 30 Percent Online Ad GrowthAustralia is seeing a continued online media boom, much like other parts of the world. A quasi-governmental research board released a study showing 30 percent growth from last year, a great deal of that coming from online classifieds advertising. Other... continue reading »Earthlink Co-Founder Off to PrisonReed Slatkin, financier and key player in the founding of Earthlink, was sentenced Tuesday to 14 years in prison having plead guilty to illegally siphoning millions from investors. Slatkin was ordered by the court to pay over $240 million in... continue reading »Qwest Taps Young Demo With MusicTelecommunications giant, Qwest Communications uses the power of teens over their parents to promote thier brand. MediaPost reports. Steve Hall comments.... continue reading »Ford Uses Movie Spoof to Promote SportKaIn a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks... continue reading »Rich Media to Outpace Even Online GrowthJupiter Research reports that rich media will outpace online ad growth, focusing largely on the Flash technology that allows advertisers to introduce text and animation motion. Internet Retailer reports. Tig Tillinghast comments.... continue reading »Do Not Call Registry Passing 50 Million NumbersSomewhere between two fifths to a half of U.S. households have already registered for the National Do Not Call Registry, indicating an enthusiastic political force behind the anti-telemarketing measure. Ad Age reports. Tig Tillinghast comments.... continue reading »FindWhat.com to Acquire MivaFindWhat will acquire e-commerce vendor Miva for a total cost of $7.6 million. InternetNews reports. Olivier Travers posts.... continue reading »Viral Marketing Spreads, but UncontrollablyThe "dancing baby" and the "hamster dance" have circulated our online world at warp speed since '97 and '98 respectively. We marketers, rubbing our evil hands together, call them examples of "viral marketing," wishing we'd been smart enough to stick... continue reading »Influencing the InfluencersiMedia published interesting discussion between Joseph Jaffe and Jonathan L. Berry on the role of influencers in marketing. Robert Loch posts. ... continue reading »Overstock Undercuts AmazonOverstock.com will undercut Amazon.com's retail prices for best sellers by 25 percent in the month of September as an "experiment." The discount e-tailer has been surgically finding an eclectic mix of niche products and categories in which it can offer... continue reading »ID Fraud a Big Problem, but Not on NetAn FCC report shows that identity fraud is much more common then previously thought, with about 10 million U.S. victims in 2002. But the vast majority of those people fell victim not to Internet schemes, but rather good old fashioned... continue reading »Web Metrics Not Just for IT AnymoreE-commerce Times published the first part of a series on how companies use web metrics to learn different kinds of important information relevant to different departments of the firms. It focuses on IT issues, like up-time and serving latency, but... continue reading »DMA: Slight Tick in Average Profits Masks Success, FailureThe Direct Marketing Association (DMA) reported that the last two quarters have begun to more severely separate winners from losers in the direct response marketing fields. While the average revenue increased about six percent for direct and online marketers and... continue reading »Huffington Kicks Schwarzenegger's Butt in Hybrid/Hummer MovieArianna Huffington, candidate for California Governor, has launched a three minute Flash movie featuring a drag race between her economical hybrid vehicle and Arnold's gas-guzzling yellow Hummer. Steve Hall comments.... continue reading »Greg Meyers Interview: Focus on NichesGreg Meyers, business unit manager for CRM and marketing technology for pharmaceutical giant McNeil, gets the iMedia treatment today. The interview focused on the exploitation of niche markets.... continue reading »Yahoo Overture Deal Passes Anti-TrustThe U.S. Department of Justice has given its blessing to Yahoo's acquisition of Overture. The deal is still subject to stockholder approval. Steve Hall posts.... continue reading »Gen Y Big SpendersThe 57 million kids between the ages of 8 and 21 have annual incomes of $211 billion and spend $172 billion per year, according to a new online study from Harris Interactive. Mediapost reports. Steve Hall posts.... continue reading »CoolSavings Creates a Web FSIInternet couponer CoolSavings introduced the web equivalent of the newspaper free standing insert, those slippery ad sections that newspapers make you wade through to get to the funnies. Billed as Multi-Brand Events, the company sells the new placements as a... continue reading »ATT Wireless Account to DigitasThe other shoe dropped on the AT&T Wireless business, with Digitas taking the online component of the account away from Avenue A. The traditional media portion of the $120 million account has already been awarded to Ogilvy in July. Boston-based... continue reading »Reducing Confusion in Pay-for-InclusionMarketingProfs' Scott Buresh published a comprehensive review of when and when not to pay for inclusion in web site directories and search engines. This corner of the online marketing community suffers from much confusion, with many people not understanding why... continue reading »KFC Jumps on the Reality Advertising BandwagonTaking "Reality Advertising" to a new level, KFC is asking consumers to try and top their latest ad, and are offering a $10,000 prize. Ad Age reports. Robert Loch comments. ... continue reading »Online Video Ads Still Require CreativityTessa Wegert asks in her ClickZ column whether or not video is the future of online advertising. She mentions two companies that are enabling this approach, either through video newsletters or on-page, banner style videos. ClickZ reports. Steve Hall comments.... continue reading »State of Online News in FluxFive online news professionals offer their commentary in a roundtable on the past, present and future state of online news. Online Journalism Review reports. Steve Hall posts.... continue reading » |