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September 2003
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Web Grabs More Movie Ad BudgetsYahoo claims it is taking 50 percent of movie studio online ad budgets, which themselves are strongly growing....MSN Jolted by Overture AcquisitionAmerican City Business Journals on MSNBC: Yahoo deal jolts MSN While it isn't clear why Jeff Meisner at the...Flashmobsters Discover Even Lamer Past-timeSome enterprising Internet souls have created an innovation that precludes the annoying physical presence of the flashmob: flashblogging....Meta Search Firm Collects Mega Paid ListingsInfoSpace has turned Dogpile.com into an even more efficient money machine. InfoSpace's Dogpile takes a user's search term...RSS Taking the Email out of Email NewslettersNow that email newsletters are experiencing extremely high blockage rates due to trigger-happy spam filters, and even subscribers...AstraZeneca Taps Online for Major Drug LaunchDeeming online media the best for building initial branding and awareness for its newest and most important drug...Internet Ad Spend Up 15 PercentThe Internet, as well as five other media, experienced double digit growth in the first half of 2003....Crafting the Right Call-to-ActionJames Hering gives several tips on how to develop useful, readable and prominent calls to action in online...E-commerce Firms More Upfront on Fees, ChargesThe New York Times reports that many prominent e-commerce firms are including extra fees, like taxes and shipping...Web Coupon Outfit Warns on CouponsStung by Publix's new policy of not honoring web coupons, web coupon company CoolSavings issued a warning about...New Campaign Respects Job Hunter's Privacy HumorouslyA new campaign from Career Builder capitalizes on the need for anonymity during a job search by using...ANA, 4As Might Break with DMA's 'Spam' PolicyAs the developing spam policies of the American Association of Advertising Agencies (4As) and the Association of National...Yahoo Teams With BT for Value Added Broadband Service in UKIn the British market, Yahoo has teamed up with British Telecom to provide a high-speed service that includes...German Court to T-Online: Put Overture Back UpA German court ruled T-Online, Germany's answer to AOL, in breach of contract for dumping its long-term Overture...Gillmor Argues Email Is DoomedDan Gillmor, a respected columnist for the San Jose Mercury News, is fed up with email. Blaming spammers,...Publishers Slipping Ads into Photo Slide ShowsSteve Outing, columnist with Editor & Publisher and editor of Poynter's Tidbits site, points out that various web...Lawyer Roundtable Endorses Blogs for MarketingLLRX.com published an excellent transcript of a round-table discussion among several lawyers and online marketers about blogging for...Deadline for Ad-Tech Awards This FridayReminder: if you'd like your agency or campaign to be considered for an Ad-Tech award, fill out the...Summer Search DoldrumsAndrew Goodman, a search engine expert, calls it the "August from Hell." I'm not sure if I'd be...Food Brands Figuring out Online's RoleLarge consumer packaged goods companies like Pepsi and Nestle are figuring out how online media can work with...Pew Finds High Regional Bias to Online ShoppingWhile more than half of New Englanders and Californians have purchased something online recently, only a little more...Amazon Patents Order FormsAmazon.com Tuesday received a patent for using existing customer records to accelerate the purchase of something online by...Beware the Dot-EU Pre-Register ScamsWatch our for firms selling .eu domain "pre-registrations." If you're paying money for them, you're probably getting ripped...Spam Filter Expert Installs Spam Filter, FinallyColumnist Larry Seltzer, a past reviewer of many anti-spam email filters, reveals the ceaseless spam-caused anguish that finally...Fins Flooded with New Dot-fi RegistrationsRelaxation of .fi registration rules caused a nearly immediate surge of 40 percent more domain registrations. BizReport reports....Auto Advertisers Adopt Upfront Online BuyingThe automotive industry has emerged as a big player in the online upfront locking in lengthy sponsorships on...Aussies See 30 Percent Online Ad GrowthAustralia is seeing a continued online media boom, much like other parts of the world. A quasi-governmental research...Earthlink Co-Founder Off to PrisonReed Slatkin, financier and key player in the founding of Earthlink, was sentenced Tuesday to 14 years in...Qwest Taps Young Demo With MusicTelecommunications giant, Qwest Communications uses the power of teens over their parents to promote thier brand. MediaPost reports....Ford Uses Movie Spoof to Promote SportKaIn a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called...Rich Media to Outpace Even Online GrowthJupiter Research reports that rich media will outpace online ad growth, focusing largely on the Flash technology that...Do Not Call Registry Passing 50 Million NumbersSomewhere between two fifths to a half of U.S. households have already registered for the National Do Not...FindWhat.com to Acquire MivaFindWhat will acquire e-commerce vendor Miva for a total cost of $7.6 million. InternetNews reports. Olivier Travers posts....Viral Marketing Spreads, but UncontrollablyThe "dancing baby" and the "hamster dance" have circulated our online world at warp speed since '97 and...Influencing the InfluencersiMedia published interesting discussion between Joseph Jaffe and Jonathan L. Berry on the role of influencers in marketing....Overstock Undercuts AmazonOverstock.com will undercut Amazon.com's retail prices for best sellers by 25 percent in the month of September as...ID Fraud a Big Problem, but Not on NetAn FCC report shows that identity fraud is much more common then previously thought, with about 10 million...Web Metrics Not Just for IT AnymoreE-commerce Times published the first part of a series on how companies use web metrics to learn different...DMA: Slight Tick in Average Profits Masks Success, FailureThe Direct Marketing Association (DMA) reported that the last two quarters have begun to more severely separate winners...Huffington Kicks Schwarzenegger's Butt in Hybrid/Hummer MovieArianna Huffington, candidate for California Governor, has launched a three minute Flash movie featuring a drag race between...Greg Meyers Interview: Focus on NichesGreg Meyers, business unit manager for CRM and marketing technology for pharmaceutical giant McNeil, gets the iMedia treatment...Yahoo Overture Deal Passes Anti-TrustThe U.S. Department of Justice has given its blessing to Yahoo's acquisition of Overture. The deal is still...Gen Y Big SpendersThe 57 million kids between the ages of 8 and 21 have annual incomes of $211 billion and...CoolSavings Creates a Web FSIInternet couponer CoolSavings introduced the web equivalent of the newspaper free standing insert, those slippery ad sections that...ATT Wireless Account to DigitasThe other shoe dropped on the AT&T Wireless business, with Digitas taking the online component of the account...Reducing Confusion in Pay-for-InclusionMarketingProfs' Scott Buresh published a comprehensive review of when and when not to pay for inclusion in web...KFC Jumps on the Reality Advertising BandwagonTaking "Reality Advertising" to a new level, KFC is asking consumers to try and top their latest ad,...Online Video Ads Still Require CreativityTessa Wegert asks in her ClickZ column whether or not video is the future of online advertising. She...State of Online News in FluxFive online news professionals offer their commentary in a roundtable on the past, present and future state of... |