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August 2003
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How 'Discoverable' Can a User Interface Be?Scott Berkun, writes that there's only so much information load a web page can carry, given real estate...RSS Gains Ground As Ad MediumSome early adopters are now experimenting with advertising on syndicated web content. RSS, or Really Simple Syndication, is...More Tips Lower Shopping Cart Drop RateBryan Eisenberg at ClickZ posts a follow-up to his article about shopping cart abandonment. Olivier Travers posts....Old Targeting Promises Rolled Out to More Deserving BuyersPamela Parker put together a great set of observations linking the current rave in online advertising - behavioral...A Weak AOL Predicts Weaker Ad MarketAOL in part blames terms of its existing media contracts for its prediction that the company will suffer...E-Tail Shoppers Lost through Web ErrorsWhile e-commerce sites spend much time and treasure keeping their stores up 24 hours a day, it seems...Brit Ad Buying Catching Up to RadioThomson Intermedia reports that British web ad spending increased eight percent relative to last year's second quarter, but...Targeting Tools Round Up Includes AdwareThis WebAdvantage story provides an overview of everyone's favorite category of targeted advertising tools: adware. Some not-so-affectionately call...24/7 Wins Patent, Looms Over Ad ServingIf you can't beat them, sue them. Ad serving firm 24/7 added another patent to its collection of...Target Marketing Opens Big Markets to Little GuysThis is how it was supposed to be. Internet marketing technology would create a more fluid market, allowing...Weblogs Seek Commercial ViabilityThere has been much discussion lately on the viability of weblogs as commercial enterprises. Many companies have started...$25,000 Offered to Change Surnames for Dunlop CampaignFour Canadians have been paid $25,000 between them to change their surnames from Goodyear to Dunlop. The Dunlop...Scam Spam Hijacks Real Brand GraphicsEvery once in a while, a spam message comes around that is so brazen, so deceptive and yet...Junkeater.com Battles Guestbook SpamRick Bruner has been frustrated by all the garbage porno spam that evil jerks have been leaving on...Tchotchkes Index Improves MarkedlyLast week, out at the eTail conference, the quality and quantity of tchotchkes definitely showed marked improvements....Have Your TV and Eat It TooIf TV delivers the most involved creative experience, and the Internet allows for the best degree of interaction,...United Airlines Exec an Internet BoosteriMedia interviewed Pam Stein, an Internet marketing manager from United Airlines. She pointed out the continuing and deepening...Brand Studies True Now, Maybe LaterJim Meskauskas harkens back to Yoda's wise comment from Empire Strikes back: "Always in motion is the future"...Espotting - A Success StoryLaunched a few months after the dotcom crash, Espotting has seen huge success over the last three years,...Online Travel Sees Growth, Little Brand LoyaltyTravel bookings have proved a big success story in the funneling of media and commerce dollars online, but...AltaVista Introduces ToolbarFollowing in Google's footsteps, AltaVista introduced its own version of a search toolbar. The features are similar to...Small Web Advertisers Capitalize on BlackoutU.K.-based online data storage company Emergent Intranet saw a 40-fold increase in web site traffic following the purchase...eBay's Meg Whitman on Community BuildingAn interesting interview with eBay CEO Meg Whitman provides insight into the auction giant's corporate attitude and brand....Email Lists Filling Up with Non-readersPermission-based email lists continue to decline in effectiveness, at least partly because people are not unsubscribing to lists...Online Ad Biz in 'Jobless' RecoveryAs even the online ad agency industry begins to recover, few plan on staffing up to meet expected...E-commerce Experts Opine on Pop UpsE-commerce experts from Wharton and elsewhere offer opinions on pop-ups and pop-unders, saying they are neither always bad...LookSmart Threatened by MSN ChangesAs part of quarterly reports, companies are required to discuss potential threats. In its filing last week, LookSmart...comScore: Blackout Took Bite out of TrafficThursday may have started off a bit slow, with about five percent less traffic than average, but when...NZ Firm Offers Refund to Misled Domain BuyersAfter the New Zealand Commerce Commission issued warnings about Domain Names NZ based on its misleading efforts to...AU Sees Stiff Domain Market, Diversifying RegistrationsAustralian domain name registrations have increased 24 percent since the deregulation of the industry while the number of...Air Travel Group Seeks .travel ExtensionThe International Air Transport Industry (IATA) wants dibs on a new .travel gTLD domain extension. But while current...McD's Seeks Hungry Geeks, Feedback in Wi-fi SurveyMcDonald's is offering San Franciscan patrons a chance to win an IBM ThinkPad computer for logging into the...Word of Thumb Turning Movie Marketing Upside DownSMS and other communication technologies are quickly revolutionizing movie marketing, where kids can tell all their friends whether...Drug Ads, Online's Hot New Spending Area, Face TrialIn a two-day meeting in September, the Food and Drug Administration will consider proposals for continuing its current...Kmart-Chiat/Day Blow-up DetailedThe Up2Speed story run two weeks ago was in error. The Kmart pitch, in fact, could get worse....Virgin Spoofs Orange in Viral CampaignEngland's Virgin Mobile launched a viral campaign, called Red Academy, that spoofs competing mobile service provider Orange. DigitalBulletin...Marketers Exploit Flash MobsThe flash mob trend, where thousands arrive at predetermined locations to perform random behaviors, has the attention of...FCC to Allow Video IM, Porn Marketers RejoiceFollowing its merger with Time-Warner, AOL had been restricted from allowing video to be transmitted through its AOL...Blogstakes Raises the Stakes for Blog-Marketing ConvergenceSerial web innovator Brian Alvey launches Blogstakes, a chance for bloggers and blog readers to win prizes while...IAB Seeks Rich Media FeedbackThe Interactive Advertising bureau (IAB) is seeking comment on new guidelines it is developing for rich media ads....Onliners Seek Acceptance, Not CommoditizationTom Hespos writes of the subtle friction between online media people desiring to be accepted within the greater...Post Pricing: A New Payment SystemPost Pricing is a new payment system where "sellers provide items (information, goods, services, etc) to buyers before...Target Polaroid: Vulture's Club Flies AgainFresh from their new-account-pitch-from-Hell at the Kmart headquarters, the vulture's club of desparate ad agency holding groups can...Microsoft Locks out IM Third PartiesMicrosoft plans to close off its IM network to third party applications and even older versions of its...Search Market 2004 Will Be TumultSearchEngineWatch founder Danny Sullivan told Jupiter's SearchEngine Strategy conference attendees that this next year will be the pivotal...One in Three Phones to Have Camera by 2008Photo messaging - the sending of images via camera cell phones - is busy sweeping through Europe after...FTC Chair: Anti-Spam Proposals Not EnoughTim Muris, FTC Chairman, said Tuesday that the anti-spam proposals in congress are not strict enough and are...Pirelli to WestWayneWestWayne took the Pirelli account from Orange, California-based Brighton Advertising. With perennial ambitions that prove larger than actual...DoubleClick Announce Reseller PartnershipsDoubleClick has announced reseller partnerships with iProspect and TrafficLeader. The two partnerships will help DoubleClick remain competitive in... |