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August 2003
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Viewpoint Gets New CEORich Media provider Viewpoint replaced long time CEO Bob Rice with Jay Amato, former COO of systems integration...Time Wins With Online SubsTime Inc's move to a paid online access model has proved to be a success with most sites...Agencies to Stop Exaggerating Billings FiguresWhile few people really believed agency billings numbers, the extremely inclusive figures that agencies claimed they spent on...Matching Services Seek Product ExtensionsFacing plateauing subscriber rolls and slowing revenue growth, online dating services like Match.com are seeking new ways to...Red Stripe. Hurray Beer!Red Strip beer is doing a great cross-media campaign on TV and the radio to drive traffic online...New Search Algorithm Focuses on IndividualKaltix, a start up formed by three Stanford University PageRank members, the group advancing the current Google algorithm,...More Predictions of Steady Broadband GrowthYankee Group and Forrester Research predict that broadband will reach nearly 50 percent of U.S. households in the...Sprint & Real Introduce Streaming for MobilesRealNetworks and Sprint announced today the introduction of streaming video and audio content on Sprint's PCS mobile phone...Do-not-spam List Criticism FlawedHaving yet to see someone on the email marketing side explain why the do-not-email list would fail, at least...Celebs Sought to Pitch Cigarettes for Free SmokesFreedom Tobacco is appealing to celebrities to smoke its new brand of cigarettes, Legal, in exchange for a...Worst Marketing Idea of the Year: Nazi ThemeThe mind boggles. A Hong Kong fashion company is reportedly rethinking its idea to feature swastikas and other...Weasels Make Bull Bearish on Cock-and-Bull Web MailOn the advice of lawyers, Merrill Lynch began blocking its employees from outside email services including Hotmail and...IE Patent Infringement to Cost MS $521 MillionA jury awarded Chicago-based Eolas Technologies Inc. about half a billion dollars from Microsoft yesterday for damages stemming...Arnold's Campaign Inspires… MerchandizingHe's back, bigger than ever. Internet retailer TotalRecall2003.com has begun selling t-shirts featuring parodies of the actor's famous...Overture to Googlize ListingsIn an e-mail to advertisers today, Overture announced additional matching options familiar to those already using Google's AdWords...Gartner Report Only Slightly GloomyMarketers might be from Venus and sales reps from Mars, but agency executives have their heads firmly stuck...IPG Shops Await CleaverTensions have risen in the halls of IPG shops McCann-Erickson, Initiative Media, Lowe and Draft, as the struggling...Legitimate Email Marketing Struggling to get ThroughResearch by Return Path has found that one in six permission-based emails is filtered or blocked. The study...Advertisers Fail to Match Spending to Viewer InterestMediaPost's Joe Mandese conducted a fascinating analysis of advertiser spending versus the amount of time viewers spend involved...Comedian Tom Mabe Goes After Telemarketers, SpammersComedian and jingle writer Tom Mabe attacks telemarketers on his new CD, "A Wake-Up Call for Telemarketers," released...E-commerce Managers Humble on ServiceA ForeSee Results study shows that e-commerce customers rated the average site about 77 out of 100 in...Reebok Character, Others Join CA RaceLester Spreight, the actor who plays Terry Tate in Reebok's television commercials has entered the now comical California...Is Technology or Location the Key to Amazon's Success?Robert Loch discusses Jeff Bezos claim, made in an interview today, that technology rather than location is Amazon's...Lockheed Buys Washpost.com Media for Bomb AdsLockheed Martin is running ads for bombs on the Washingtonpost.com website. The ad shows a moving target tracked...Kylie Lingerie Ad a Stealth Single PromoRobert Loch discusses Kylie's latest lingerie ad, suggesting that it is in fact a pop single promo in...Teens: TV Pales Next to ReadingTeens spend two hours each week reading the Internet or books and magazines for every one hour they...Online Shopping Spreading RapidlyOnline shopping household will increase by about two thirds in the next five years, according to a new...Draft to Bring Old Client New MediaFleetwood Enterprises, the half-century-old RV maker, chose Draft to bring its media effort up to its potential. Fleetwood...$400 Billion Industry Has Online OpportunitiesToday's iMedia contains a review of the enormous grocery industry's initial and potential future online marketing opportunities. Somewhat...IPG Sheds 2,400 People, More to ComeIn an earnings call reporting another loss yesterday, IPG disclosed that it cut staff by about 2,400 since...Overture and Quigo Team up for Contextual AdsThe contextual advertising ball keeps rolling, as MediaPost reports that Quigo signed a deal with Overture. This may...AIM Members Call on DMA to Fire PresidentDM News quotes an unnamed "well-placed" source as saying that a lobbying effort is underway from members of...British Film to be the World's First E-PremiereThis is not a Love Song is to be the first film premiered online. BBC reports. Robert Loch...24/7 Real Media Re-brands 'Website Results' Division24/7 Real Media, in a effort to further capitalize on the popularity of search engine marketing, has re-branded...AOL Execs Seek to Drop AOL from TW NameAOL executives want to remove "AOL" from the AOL Time Warner name to -- get this -- protect...T-Online Boots Overture for GoogleExercising the right to terminate its contract with Overture in the event of a competitive acquisition, T-Online severed...Desktop Weatherman Promotes Halifax InsuranceU.K. based Halifax Insurance is promoting itself with a downloadable desktop character called Howard the Weatherman. Howard is...Wi-fi Is Special Sauce in Selling Lunch to GeeksStarbucks pioneered the ambitious practice of offering wireless Internet access but is discovering that it can't break even...Union Uses Web to Pressure Verizon With 'Switch' CampaignThe A.F.L.-C.I.O. is upping pressure on Verizon in labor negotiations by registering names of Verizon customers on a...Payment Study Reveals Human InsecuritiesA study by PaymentOne indicates people who do not purchase things online might still be hung up on...Are Pop-Ups Effective?A detailed discussion of pop-ups draws on a wide array of research, in the hope of establishing whether...In Wilderness, Voice UnneededDartmouth College has shown that when the very best technology is omnipresent, hidden by its very ubiquity, people...Teachers Featured in Three Email Case StudiesIn reaching teachers, study guides are the "incentive of choice" to get classroom instructors to open and respond...Showtime's Jordan Berman on Net MarketingiMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online...Google Releases Calculator, ToolbarGoogle release a new calculator today, covering some of the distance opened up previously by rival AlltheWeb.com. The...Targeting Delivers 2,200 Percent Response IncreaseA new case study reveals that audience targeting on the web actually increases response. Granted, this is a...What's Up Doc? IM Comes AliveTied into the September release of the Loonie Tunes movie, Marx Toys has developed Bugs Bunny and Daffy...Microsoft Taps AKQA for XboxMicrosoft chose the San Francisco office of AKQA to handle its Xbox online advertising, including promotions for titles...'Counter-Googling' Extends Personalized Marketing to Personalized ServiceThe practice of "Googling" someone or snooping into a person's background by doing a Google search has taken... |