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August 2003
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Search Proves Online Must for RealtorsA new study by the National Association of Realtors shows that 70 percent of home buyers turn first...iVillage bUys gURL.comWomen's site iVillage bought the teen site gURL.com. Terms were not disclosed. gURL.com was purchased by Primedia -...IAB Joins in Snubbing DMA Over Spam PolicyThe Interactive Advertising Bureau's e-mail committee chairman plans to withdraw support to the IAB's members for the Direct...Eyeblaster Releases Huge Ad UnitIf you were wondering how third party rich media companies plan on competing with DoubleClick's Motif product, one...Spam Proves LucrativeOK, so I'm a search marketer, and search is hot, but it seems I'm in the wrong business....Treffiletti Lists Biggest Buyer ComplaintsCory Treffiletti writes of his three biggest pet peeves for online buying. They include insertion order shuffling, invoicing...E-commerce Sites: Dynamic Pricing Good, DifficultDynamic pricing helps e-commerce sites win the most revenue, shifting prices up in regions, times or in front...Hitwise Launches Search ToolFirst comScore released qSearch, now Hitwise has launched a search tool to their own web stats product. They...Espotting Commits Classic PR Blunder, Annoys Hundreds of JournalistsEspotting accidentally sent a really boring press release to 375 journalists today with all of their names in...Google Starts Beta Tool to Monitor News By EmailFollowing on the heels of the NYT starting to charge for its popular email news alerts, Google News...Documentarian Readies 'Craigslist: The Movie' for SundanceA documentary maker is profiling Craigslist, the wildly successful grassroots classifieds forum. Sign on San Diego reports. Rick...Tracking Email Campaigns on The CheapA ClickZ case study describes how a flower seed vendor used a service called ConversionRuler.com to track results...Most Connections to Be Broadband by June 04June of next year appears to be the month in which broadband connections will finally outnumbered the slow,...DMA Opts Out of Defining Norms, Publishes Laws InsteadAfter being publicly embarrassed by most marketing trade publications for their quashing the publication of anti-spam standards for...Canadians Prove UsefulCanada native Tessa Wegert reviews some of the ways Canadians are becoming a useful audience to online marketers,...The Way Not to Test Online Ad EffectivenessTechno Scout wanted to know how well their online advertising was doing in terms of generating online sales,...Google Automates Its Own ExpansionGoogle is upgrading and expanding its AdSense program, where it allows partner sites to host its AdWords paid...UK 'Innovation': Right Handed AdvertisingRobert Loch comments on The Shropshire Star's decision to accept only "right hand" advertising on their website. Hold...BusinessWeek Compiles E-newsletter TipsBusinessWeek's Digital Manager column collects some best practices advice on putting out a business e-newsletter. It covers the...McMoms.com Aims to Sell Hamburgers Via EmailMcDonald's has relaunched McMoms.com, something it tried originally back in 1994, as an email newsletter to engage mothers...'Troubled' Google Placements Likely Self-HealingMediaPost's Adam Guild sees trouble ahead, fueled by paid search businesses' expansion into contextual ad serving on non-search...eBay Takes Tough Stance on Searches of TrademarksAuctionBytes reports that eBay has started attempting to enforce its trademarked name (and several common related phrases) where...UK Firm Produces Internet-Ready RestroomsCaptive View introduces Internet-enabled public restrooms. Indian Television reports. Rick Bruner washes his hands of it....WordBiz Report Revisits the PDFWith newsletter formatting debates largely relegated to HTML versus text, WordBiz Report Publisher Debbie Weil thoroughly examines the...Abandoned Shopping Carts Don't Spell DoomBryan Eisenberg gives a list of factors that influence abandonment rate, such as the number of steps in...Crusader Tilts at Spam MillsIf Andy Sernovitz were already in his grave, he'd be spinning, but as it is now he's just...Microsoft Taps Best AdsMicrosoft announced the winners of its own creative contest for branding, direct marketing and the use of rich...DMA Sacrifices AIM for SpamClickZ's Rebecca Lieb blasts the Direct Marketing Association's (DMA) stewardship of the Association for Interactive Marketing (AIM), likening...Yahoo Closes Australian Auction SiteContinuing a pattern of consolidation by international market, Yahoo pulled the plug on its Australian auction division, leaving...New Fee Causes NYT News Alert Subs to Fall 96 PercentWhen the New York Times introduced a $19.95 annual fee this May to its email News Alert service,...IDC Publishing Press Releases in RSSTechnology analyst group IDC is now publishing its press releases in RSS. InfoWorld reports. Rick Bruner comments....Google AdSense Rolls Out Publisher FeaturesGoogle now lets publishers pick colors for AdSense ads. As a search marketer, I'd be much happier seeing...Google Backtracks on Related SearchesYesterday Google announced that they were going to add related searches within the Adsense ad boxes. Google anticipated...Who Are Today's Biggest Media Influencers?Rick Bruner wants to know who you think are the most influential media people today in terms of...MediaMap Starts BloggingMediaMap, a leading firm serving the PR industry with information about the changing landscape in the media business,...Marketers Yet to Embrace Do-It-Yourself AdvertisingIn Joe Jaffe's latest iMedia column, he observes that the craze for reality TV is leading inevitably, if...More Celebration of Self-PublishingOnline Journalism Review has two interesting new stories on the trend of personally produced journalism. Rick Bruner gushes....Latest in Garbage Marketing: Notepad PopupsSome clever hacker has figured out a way to use MS Notepad for annoying pop-up ads. Rick Bruner...Yellow Pages Plight May Be ContagiousDirectory advertising, the term of art for yellow pages listings, even sounds like an online medium. Unfortunately, the...Study Compares EU Registration FeesResearch carried out by the Technical University of Vienna on the differences in the cost of domain...Kiwis' $1Million Domain MisappropriatedTrade NZ, the Kiwi tourism board, so wanted to own the newzealand.com address that it first initiated legal...BuyMusic 'Compliments' Apple AdsApple fans expect, even hope, that PC companies will imitate the various innovations they create for their relatively...Beware New Zealand Domain ScamNew Zealand Commerce Commission suggests domain name owners be wary of a company operating as "Domain Names NZ"....Google & Overture Dance on Remnant Media's GraveThe "traditional" online media folks have noticed a strange phenomenon recently. Very little "remnant" banner inventory is available,...Early Emails Fight with ClutterPaul Soltoff argues that marketers should avoid sending email prior to 9 a.m., in order to avoid the...iCrossing Picks Up AccountsAccor North America, Brookstone , FedEx, Humana and Quantum, all recently signed on with search engine marketing (SEM)...AOL, MSFT Against Do-Not-Spam ListMajor ISPs Microsoft and AOL have aligned with the Direct Marketing Association (DMA) against the prospect of a...Nigerian Spammers Seek Credibility, Enlist BBCSomeone somewhere must be falling for this, because the fraudulent spam messages from Nigeria just keep coming at...Phones4U Launches 'Foul Feet' Viral Game CampaignFrom the folks who brought us the washing machine orgasm for women, comes "Foul Feet," an online viral... |