BMWFilms is giving away free DVDs of their celebrated advermovie series simply for the cost of shipping. Rick Bruner posts....
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Yahoo has started syndicating its news in RSS feeds. Rick Bruner wonders whether this spells the beginning of the end for email marketing....
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This case study published by ClickZ is dedicated to a ready-to-use email campaign for channel partners. Olivier Travers comments that this is basic co-op marketing offline, but seems relatively novel online....
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Amazon has set up a special unit to track "spoofers." Amazon.com sued 11 web companies for sending emails in the guise of messages from Amazon, a practice called spoofing. The suits seek millions of dollars in damages and punitive damages....
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A new Jupiter study shows that, while a majority of web-savvy physicians will attend e-detailing sessions this year, five out of six doctors say their participation has been limited by a lack of "adequate compensation," indicating they've grown to expect...
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A Texas Internet firm is asking a judge to rule AOL in contempt for failing to obey an initial injunction to stop blocking the firms email traffic. AOL blocks some Internet providers when it deems that they may be the...
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Giant media companies may not be very good at predicting audience trends, but they are very, very good at copying the moves of competitors, hoping at least that they know something about what audiences want. Such seems to be the...
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Now that many Western companies block all Chinese email traffic by default, and an increasing proportion of the spam seems to be targeting the Chinese themselves, the Chinese Internet Association decided to crack down on spammers. The Register reports. Tig...
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Television networks are realizing the power of the Internet as a means to promote new programming. Networks including Sci-Fi, Fox, USA, The WB, and Animal planet are all using the Internet extensively. Television Week reports. Steve Hall comments....
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Keeping the controversy of Gator "spyware" pop-up ads alive, this front-page article in the Journal delves deeply into all sides of the story: advertisers who love Gator because its ads are so well targeted to users' behaviors; users who are...
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Now that Overture owns the FAST index, they get to go head-to-head with Google in the size wars. Most already realize, though, that size is not the factor that matters when doing a search; it's results. SearchEngineWatch reports. Kevin Lee...
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Domain name researcher Zooknic reports that registration of com, net, and org domain names returned to the high mark level of 30.7 million set back in October 2001....
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This Thursday will mark the debut of two new cast members on the CBS soap "As The World Turns." The stars, Jon Rowland and Courtney Cole, were selected after the network's Soap Opera Screen Test audition on "The Early Show"...
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