Photo messaging - the sending of images via camera cell phones - is busy sweeping through Europe after having already conquered Asia. People in the Americas would have to have their heads in the sand not to see that it...
continue reading »
Tim Muris, FTC Chairman, said Tuesday that the anti-spam proposals in congress are not strict enough and are likely to do more harm than good. In a damning assessment, he predicted that while the dozen or so bills were well...
continue reading »
WestWayne took the Pirelli account from Orange, California-based Brighton Advertising. With perennial ambitions that prove larger than actual spending, Pirelli said it intends on spending $8 million on advertising, including interactive work. In the past, the U.S. division of the...
continue reading »
DoubleClick has announced reseller partnerships with iProspect and TrafficLeader. The two partnerships will help DoubleClick remain competitive in the search engine marketing space allowing DART customers to track paid listing campaigns. MediaPost reports. Steve Hall posts....
continue reading »
Howard Dean's presidential campaign got a lot of mileage out of its savvy use of the Internet for messaging and fundraising, but it seems to have over-reached with its latest effort. The campaign is following up on spam complaints. The...
continue reading »
Peter Crowe, Yahoo Australia search producer, says Yahoo has started testing Inktomi's search engine in several regional areas to determine whether or not it is a suitable replacement for Google. ZD Net reports. Steve Hall comments....
continue reading »
After eBay's drastic action of forbidding search engine advertisers from using its trademarks (and, seemingly, other commonly-used words) in advertising their eBay-related products, other brands are now wondering what they should do about allowing affiliates to use their names in...
continue reading »
Watching an otherwise contracting ad market, Korean advertisers and agencies are seeing a marked increase in online activity. The market will reach 250 billion won ($210 million) this year, more than a third greater than last year's 180 billion won...
continue reading »
A trend in the making is reality advertising. Some corporations are realizing that using an ad agency might not be the best way to create an ad campaign. Ringo.com, a networking site like Friendster and Ryze, has put out an...
continue reading »
iMedia published a comprehensive run-down of available online research sources and tools, adding comments from the executives in charge of the various research businesses that show their respective philosophies and objectives. iMedia reports. Tig Tillinghast posts....
continue reading »
WebTrends has partnered with independent customer analysis consultant Jim Novo conduct a study on customer retention. 52% of marketers are not currently measuring retention. Steve Hall comments....
continue reading »
This just in: more cause for optimism that the online ad sector is turning around. The Interactive Advertising Bureau and PricewaterhouseCoopers report that for the first quarter of this year, online ad revenues grew by an estimated 7 percent over...
continue reading »
Mary Carey, the porn star who joined the California gubernatorial race in a highly-successful bid for PR, began offering on her web site personal meetings with donors of $5,000 or more to her campaign fund. The story was quickly picked...
continue reading »
Many in the marketing biz are big fans of Powerpoint. But perhaps distilling marketing ideas into bite-sized bullet points isn't the best thing when trying to communicate a marketing strategy, media plan or other information-intensive idea. Wired reports. Tom Hespos comments....
continue reading »
NPR is surprised to learn that not all dot-coms went bankrupt. Rick Bruner mocks them....
continue reading »
