McDonald's is offering San Franciscan patrons a chance to win an IBM ThinkPad computer for logging into the Internet via wi-fi to answer some survey questions about the restaurant's new policy to offer wireless fidelity online access in select locations....
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SMS and other communication technologies are quickly revolutionizing movie marketing, where kids can tell all their friends whether a film is or isn't worth seeing before they've even left the theater. LA Times reports. Rick Bruner comments....
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In a two-day meeting in September, the Food and Drug Administration will consider proposals for continuing its current experiment with allowing direct-to-consumer drug ads. One proposal under consideration is stopping the advertising altogether. Pharmaceutical advertising started infusing tens of millions...
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The Up2Speed story run two weeks ago was in error. The Kmart pitch, in fact, could get worse. One of the largest bricks and mortar online accounts will decide from among two creative finalists, but now will add media responsibilities,...
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England's Virgin Mobile launched a viral campaign, called Red Academy, that spoofs competing mobile service provider Orange. DigitalBulletin reports. Steve Hall thinks there should be more campaigns like this....
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The flash mob trend, where thousands arrive at predetermined locations to perform random behaviors, has the attention of marketers. This ClickZ article claims that marketers have been employing flash mob tactics of sorts for years and puts forth three scenarios...
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Following its merger with Time-Warner, AOL had been restricted from allowing video to be transmitted through its AOL Instant Messenger. That all changes now. Washington Post reports. Steve Hall comments....
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Serial web innovator Brian Alvey launches Blogstakes, a chance for bloggers and blog readers to win prizes while driving attention for new products. Rick Bruner ruminates....
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The Interactive Advertising bureau (IAB) is seeking comment on new guidelines it is developing for rich media ads. The hope is that the major sites will adopt a common policy, avoiding the current traffic mess created when an advertiser must...
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Tom Hespos writes of the subtle friction between online media people desiring to be accepted within the greater media campaign budgets that include traditional broadcast media, yet avoid the commoditization that this can entail. MediaPost reports. Tig Tillinghast posts....
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Post Pricing is a new payment system where "sellers provide items (information, goods, services, etc) to buyers before a price is set. Buyers use those items, decide a fair price, and then pay that price." The system was invented and...
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Fresh from their new-account-pitch-from-Hell at the Kmart headquarters, the vulture's club of desparate ad agency holding groups can now be seen circling Polaroid, once one of the major online spenders before it too went belly-up. AdWeek reports. Tig Tillinghast comments....
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Microsoft plans to close off its IM network to third party applications and even older versions of its own software. On Oct. 15, the software maker will start using a different protocol for the purposes of shutting off products and...
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SearchEngineWatch founder Danny Sullivan told Jupiter's SearchEngine Strategy conference attendees that this next year will be the pivotal moment for the search engine marketplace, determining which of the major players will dominate for years to come.
While Google has only...
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